# Manchester brewery creates Trailblazer Fund to support small charities in the North West

- Link: https://fundraising.co.uk/2026/06/01/manchester-brewery-creates-trailblazer-fund-to-support-small-charities-in-the-north-west/
- Published: 2026-06-01T11:32:53+01:00
- Author: Howard Lake

**Manchester’s Joseph Holt brewery has establishing an annual fund intended to provide
a significant boost to small, often-overlooked registered charities across the North
West. **

The brewery, which operates 127 pubs throughout Manchester and the wider North West
region, is launching the “Trailblazer Fund,” which will gift £15,000 to a single
small registered charity each year operating within its pub catchment areas. Organisations
in any of these areas are eligible to apply.

The fund is named after a specific product, **Trailblazer**, the first stout ever
produced in Joseph Holt’s 176-year history. Launched in 2020, the stout is selling
well, even managing “to outperform Guinness” in blind taste tests despite the Irish
brewer’s 250-year heritage, according to the brewery.

## Advertisement

A brewery spokesperson said that the fund seeks to channel this same pioneering 
spirit by supporting charities that are themselves “blazing their own trails and
driving meaningful change in their communities.”

![Jane Kershaw, Joseph Holt Brewery](https://wfay6x.infiniteuploads.cloud/2026/06/
Jane-Kershaw.jpg)

Jane Kershaw, Joseph Holt Brewery

Jane Kershaw, a director at Joseph Holt and the sixth generation of the family to
work for the business, highlighted the rationale behind the new fund. She explained
that the concept is rooted in the shared local importance of both small, independent
charities and Joseph Holt pubs, which are “often at the heart of local life,” just
like the pubs themselves.

She said: “Through the Trailblazer Fund, we want to strengthen that role by supporting
organisations doing vital work in their communities—whether tackling homelessness,
improving mental health, alleviating poverty or enhancing wellbeing. We hope this
funding will help these essential services reach even more people.”

## Which charities can apply?

Charities working within any area covered by the brewery’s North West pub estate
are eligible to apply for the grant.

Applications for the [Joseph Holt Trailblazer Fund](https://www.joseph-holt.com/trailblazer-fund)
are open now and close “at the beginning of September.”

Following this deadline, a selection panel comprising members from across the brewery
will convene to select the recipient of the £15,000 grant, judging which organisation
best embodies the pioneering spirit of the fund.

## Other stout support for good causes

![Trailblazer stout - tastes good, does good.](https://wfay6x.infiniteuploads.cloud/
2026/06/trailblazer-fund-beer-promo.jpg)

Trailblazer Fund – tastes good, does good.

The Trailblazer Fund is the latest extension of a long tradition of corporate philanthropy
at the brewery, which was founded in 1849 by weaver’s son Joseph Holt. The company’s
history includes notable “trailblazing” figures, such as Sir Edward Holt, whose 
philanthropic efforts were instrumental in bringing fresh water from the Lake District
to Manchester. Furthermore, Sir Edward was one of the original founders of the Christie
Hospital and the Holt Radium Institute.

The new fund will operate alongside Joseph Holt’s existing annual charity appeal.
This appeal raises money across the entire pub estate for designated causes, with
the current campaign aiming to raise an impressive **£250,000 for four different
children’s charities**.

 * **[Charity beers and beer festivals supporting charities this summer](https://fundraising.co.uk/2023/07/21/charity-beer-beer-festivals-supporting-good-causes-this-summer/)(
   21 July 2023)
 * **[Bloody good beer for a bloody good cause](https://fundraising.co.uk/2020/12/05/bloody-good-beer-for-a-bloody-good-cause/)(
   5 December 2020)
 * **[Great Get Together Beer to raise funds for Jo Cox Foundation](https://fundraising.co.uk/2017/06/13/great-get-together-beer-raise-funds-jo-cox-foundation/)(
   13 June 2017)**
