# Givestar becomes official fundraising platform for Motiv’s running events

- Link: https://fundraising.co.uk/2026/05/22/givestar-becomes-official-fundraising-platform-for-motivs-running-events/
- Published: 2026-05-22T14:09:24+01:00
- Author: Howard Lake

**Giving platform givestar is partnering with mass participation event organisers
Motiv Sports. It becomes the official fundraising platform across Motiv’s portfolio
of running events.**

The partnership covers five UK events:

 * the Cancer Research Etape Caledonia
 * HOKA Hackney Half
 * Saucony London 10K
 * Saucony Shoreditch Half
 * and the Oxford Half.

[Givestar](https://fundraising.co.uk/tag/givestar/) was designed to be “mobile-first
and frictionless”. With 500,000 members of its community aged under 35, the platform
has already helped process over £45 million for charities. It states that the platform
is growing by 10,000 new sign-ups each week. In addition it claims that “events 
that switch to givestar raise 30% more for their chosen charities”.

## Advertisement

Motiv Sports joins an a range of event partners using the platform, including Tough
Mudder, Spartan, and RunThrough.

Its technology features include [Tap to Donate](https://fundraising.co.uk/2021/09/16/givestar-announces-tap-on-phone-donations-for-charities/)
and its WhatsApp-based mobile-first fundraiser stewardship system.

![Woman runner celebrates with arms in the air as she runs in a charity event.](
https://wfay6x.infiniteuploads.cloud/2026/05/givestar-motiv-running-event.jpg)

Image: Givestar

Ian Allerton, MD of Motiv Sports, described givestar’s technology as “genuinely 
disruptive”. Tom Montague, co-founder of givestar, noted that the events attract
the same young, active, and motivated demographic that makes up the majority of 
givestar’s community.

 * **[Givestar offers £100,000 through its Adventure for Good grants](https://fundraising.co.uk/2025/06/19/givestar-offers-100000-through-its-adventure-for-good-grant/)(
   19 June 2025)
 * **[Fundraising and giving platforms for charities](https://fundraising.co.uk/2021/10/15/fundraising-and-giving-platforms-for-charities/)(
   15 October 2021)
 * **[Income grows 16% in a year for top 25 mass participations charity events](https://fundraising.co.uk/2024/07/08/income-grows-16-in-a-year-for-top-25-mass-participation-charity-events/)(
   8 July 2024)**