# Aviva Investors chooses Brainstrust as Charity of the Year 2026

- Link: https://fundraising.co.uk/2026/05/14/aviva-investors-chooses-brainstrust-as-charity-of-the-year-2026/
- Published: 2026-05-14T14:57:34+01:00
- Author: Howard Lake

**Aviva Investors, the global asset management business of Aviva plc, has named 
brainstrust as its Charity of the Year for 2026, launching a year-long partnership
to support people living with brain tumours and their carers.**

The commitment from Aviva Investors includes a donation of **£50,000** to brainstrust.
This funding will be complemented by a programme of fundraising, awareness raising,
and educational initiatives run throughout 2026 by Aviva Investors’ staff.

## Support for those affected by brain tumours

[Brainstrust](http://www.brainstrust.org.uk) is a UK-based charity dedicated to 
improving the lives of those affected by brain tumours. For two decades, it has 
provided personalised support, information, and advocacy. Each year about 28,000
people in the UK are diagnosed with a primary or secondary brain tumour.

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The charity actively campaigns for better patient care, fairer access to trials 
and treatments, patient-centric research, and a greater public understanding of 
the condition.

It also offers therapeutic services, such as group hypnotherapy and neuro pilates,
and fosters support networks through online meetups, coaching workshops, and focus
groups.

Will Jones, CEO of brainstrust welcomed the company’s support, highlighting the 
needs of over 100,000 people who are currently living with a brain tumour in the
UK, with 79 new diagnoses every day.

Find more news on [charity of the year partnerships](https://fundraising.co.uk/tag/charity-year/).

 * **[Sweet charity](https://fundraising.co.uk/1998/01/15/sweet-charity/)** (15 
   January 1998)
 * **[Daily Mail Ideal Home Show charity is Royal Marsden](https://fundraising.co.uk/2005/02/08/daily-mail-ideal-home-show-charity-royal-marsden/)**(
   8 February 2005)
 * **[Link Up With Literacy](https://fundraising.co.uk/2006/06/22/link-literacy/)**(
   22 June 2006)