# Easyfundraising launches funding pot for grassroots charities

- Link: https://fundraising.co.uk/2026/02/23/easyfundraising-launches-funding-pot-for-grassroots-charities/
- Published: 2026-02-23T08:30:00+00:00
- Author: Howard Lake

**Cashback fundraising platform easyfundraising has launched a funding pot for UK
charities and good causes this Spring, with a focus on small and grassroots charities**.

Easyfundraising has to date helped UK charities and good causes raise **£67 million**
in unrestricted funding by generating a donation at no cost to the supporter whenever
they shop online via one of the site’s retailer partners.

The **easyfundraising Impact Fund** is their way of providing even more support 
for some of the communities and grassroots charities and good causes that are “at
the heart of the platform”, according to CEO James Moir.

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The Impact Fund marks the first small step into grant funding for the platform and
will be funded by easyfundraising through a ring-fenced annual budget. The Impact
Fund will allocate **£10,000 of grand funding to 20 charities and good causes**,
giving each one a much needed £500 funding boost.

The funding on offer is also **unrestricted**, so can be used however the charity
wishes.

In their latest State of the Nation survey, published in December 2025, the cashback
fundraising platform found that 90% of their charities and causes said that things
have got worse for them due to the cost of living, whilst 84% have experienced reduced
fundraising income and 54% are concerned about cashflow.

James Moir explained the thinking behind the new fund, saying:

“The Impact Fund is designed to provide some much needed extra funding alongside
the free donations people already raise for such causes every day when shopping 
via easyfundraising. We want to help causes cover real-world costs at a time when
many are really struggling to survive.”

The [easyfundraising Impact Fund](http://www.easyfundraising.org.uk/impact-fund)
is open to eligible UK-based good causes including:

 * registered charities
 * not for profit organisations
 * sports teams and clubs
 * schools and education settings
 * after-school and youth groups
 * social enterprises and CICs
 * and churches and religious organisations.

Good causes do not need to be signed up to easyfundraising to apply.

“We’re hoping this is just the start of how we use grant funding to support more
charities and good causes in the UK,” added Moir. “It’s a really simple application
process that will enable as many causes – even ones with very little time and resources–
to apply.”

[Applications to The Impact Fund](http://www.easyfundraising.org.uk/impact-fund)
are open from **23 February to 5 April 2026**.

 * **[Funding roundup for May 2026](https://fundraising.co.uk/2026/05/05/funding-roundup-for-may-2026/)**(
   5 May 2026)
 * **[Christmas Fundraising Boom For UK Charities](https://fundraising.co.uk/2012/05/01/christmas-fundraising-boom-uk-charities/)**(
   1 May 2012)
 * **[easyfundraising – an always-on source of unrestricted funding](https://fundraising.co.uk/2024/09/09/easyfundraising-an-always-on-source-of-unrestricted-funding/)**(
   9 September 2024)