# Rogare issues warning as commission-based pay for fundraisers is deregulated

- Link: https://fundraising.co.uk/2026/02/04/rogare-issues-warning-as-commission-based-pay-for-fundraisers-is-deregulated/
- Published: 2026-02-04T11:08:00+00:00
- Author: Howard Lake

**International fundraising think tank Rogare has issued a stark warning to the 
charity sector: the ethical arguments historically used to oppose commission-based
pay are “not up to the job” now that regulatory prohibitions are being stripped 
away.**

In a new green paper titled _Playing the percentages: Re-evaluating the ethics of
paying fundraisers by commission_, Rogare explores the vacuum left by the deregulation
of commission-based pay in Australia (2021) and the upcoming changes in the UK (
2025). The report suggests that senior fundraising directors and charity leaders
can no longer rely on the “shield” of regulatory codes and must instead develop 
more robust ethical frameworks to protect their organisations and staff.

### The regulatory “safety net” is gone

For decades the prohibition on paying fundraisers a percentage of the money they
bring in has been a cornerstone of global fundraising standards. However, Rogare’s
research suggests the profession has become intellectually “lazy” by relying on 
these rules.

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“Ethical arguments against commission have been the moral icing on the regulatory
cake,” the paper notes. “But it is the regulation that has done the heavy lifting.”

With that regulation removed, the burden of proof shifts.

Senior leaders who wish to avoid commission-based models must now defend that choice
against two powerful arguments in its favour:

 * that it can raise significantly more money for good causes
 * and that it allows smaller charities with limited budgets to engage in fundraising
   they otherwise couldn’t afford.

The topic never disappears. For years it was the most common question and debate
that appeared on UK Fundraising’s online discussion forum.

### Debunking “weak” ethical arguments

The paper, co-authored by international experts including **Ian MacQuillin** (UK),**
Ruth Hansen** (USA), **Heather Hill** (USA), and **Roewen Wishart** (Australia),
critiques 14 traditional arguments against commission. They find many to be “logically
flawed” or “unsupported by evidence”.

One common objection is the “windfall gift” scenario, where a fundraiser earns a
massive commission on a legacy or unsolicited gift they had nothing to do with. 
Many charities receive unexpected legacy gifts, large and small, which can not be
attributed to any personal connection with the charity, even if charities are able
to scour their records for past staff, volunteers, service users. Why line the pockets
of an individual who might not even have been born when that life-changing experience
occurred and contributed to them deciding to gift that donation on their death?

Rogare argues this is a “straw man” argument; a charity can simply write a contract
that excludes such gifts.

Similarly, the paper notes that many leaders engage in “special pleading,” labeling
commission as unethical while simultaneously supporting performance-related bonuses,
which function in a similar way.

### A new moral deterrent: psychological wellbeing

While the report identifies weaknesses in old arguments, it introduces a powerful
new one: the **duty of care**.

The authors argue that the strongest case against commission is the potential harm
to a fundraiser’s psychological wellbeing. Evidence from the commercial sector suggests
that commission-heavy roles lead to high stress, burnout, and mental health challenges.

“If payment by commission became commonplace, it could fundamentally damage the 
culture of the profession,” says Ian MacQuillin.

The report suggests that unless a charity can guarantee the mental health of its
fundraisers, it has no ethical standing to use commission, regardless of what the
Code of Practice says.

[[

The mental health of fundraisers was the topic of one of Rogare’s publications last
year, [Caring Too Much](https://fundraisingworld.com/rogare-report-highlights-burnout-crisis-amongst-fundraisers/).

### The 12-point safeguard framework

To navigate this new landscape, Rogare proposes 12 mandatory safeguards. The think
tank suggests that commission should **never** be paid unless these conditions are
met:

  |  Category |  Safeguard Requirement |  
   |  Personnel |  **1. Contractors Only:** Never for internal salaried staff; freelancers/agencies only. |  
 |   |  **2. Mixed Pay:** Never the sole form of pay; must be part of a remuneration mix. |  
 |  Transparency |  **3. Donor Disclosure:** Existence of commission pay must be disclosed to donors. |  
 |   |  **4. Audit Trail:** Commission is only due when there is a clear link from ask to gift. |  
 |  Financial Controls |  **5. No Windfalls:** Specifically exclude unsolicited or “unexpected” gifts. |  
 |   |  **6. Capped Payments:** All commission payments must have a maximum ceiling. |  
 |   |  **7. Time-Limited:** Payments must not be open-ended; duration must be fixed. |  
 |  Governance |  **8. Strategic Scope:** Boards must define which income streams are eligible. |  
 |   |  **9. Trustee Approval:** The initial decision must be approved by the Trustee Board. |  
 |   |  **11. Written Policy:** Organizations must maintain a formal, transparent policy. |  
 |  Risk & Ethics |  **10. Risk Assessment:** A formal assessment of potential harms must be conducted. |  
 |   |  **12. Wellbeing:** Mandatory safeguards must be in place to protect mental health. |

### A radical proposal: permits for commission

In a move that may spark debate among professional bodies, the paper floats the 
idea of a “permitting scheme”. Under this model, professional institutes (such as
the Chartered Institute of Fundraising) could issue permits allowing organisations
to pay commission, provided they can prove the 12 safeguards are in place.

While the authors admit this could be overly bureaucratic, they present it as a 
potential solution for a sector that is no longer protected by blanket bans.

### A call for critical fundraising

Heather Hill, co-author of the paper, emphasizes that the goal is not to promote
commission, but to force the sector to think more deeply.

“The sector needs to do better than saying ‘because the code says so’ when someone
asks why commission-based pay is not permitted,” she says. “This conversation is
long overdue.”

As the UK approaches its 2025 regulatory milestone, senior directors are encouraged
to review their remuneration policies against these findings to ensure they are 
ethically sound in a deregulated environment.

**The full green paper can be downloaded from [Rogare.](https://www.google.com/search?q=http://www.rogare.net/commission)**

Suggested citation: MacQuillin, I.R., Hansen, R.K., Hill, H.R. and Wishart, R. (
2026). _Playing the percentages: Re-evaluating the ethics of paying fundraisers 
by commission_. Portsmouth: Rogare – The Fundraising Think Tank.
