# Marketing agency offers ‘extra hours’ to charities when the clocks change

- Link: https://fundraising.co.uk/2025/10/24/marketing-agency-offers-extra-hours-to-charities-when-the-clocks-change/
- Published: 2025-10-24T07:41:00+01:00
- Author: Howard Lake

**A Gloucestershire-based marketing and PR agency is marking the ‘extra hour’ gained
when the clocks go back on Sunday 26th October by donating additional hours of consultancy
support to good causes.**

Apt Marketing and PR will be donating these hours to charities, not-for-profits,
and B Corp businesses across the UK.

The team will dedicate up to 15 hours of ‘extra’ team time to help purpose-driven
organisations boost their communications strategies as they head into winter.

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The hours can be used flexibly for support with:

 * Strategic marketing or PR consultancy sessions
 * Communications planning or campaign brainstorming
 * Copywriting and content support
 * Crisis communications preparation
 * Expert sounding board for upcoming initiatives and plans for 2026

Hours will be allocated on a first-come-first-served basis, with each successful
organisations allocated a minimum of one hour consultancy time. Sessions can be 
conducted remotely or in person if based in and around the Cheltenham area and hours
must be used in full before the end of November.

The hours can be used flexibly for support with:

 * Strategic marketing or PR consultancy sessions
 * Communications planning or campaign brainstorming
 * Copywriting and content support
 * Crisis communications preparation
 * Expert sounding board for upcoming initiatives and plans for 2026.

Any UK-based charity, social enterprise, not-for-profit, or certified B Corp can
apply for a share of the 15 hours by contacting the agency before **by midnight 
on Wednesday October 29th**. Hours will be allocated on a first-come-first-served
basis, with each successful organisations allocated a minimum of one hour consultancy
time. Sessions can be conducted remotely or in person if based in and around the
Cheltenham area and hours must be used in full before the end of November.

Victoria Petkovic-Short, Director of apt marketing and PR, explained:

“Charities and purpose-led organisations often achieve incredible impact with limited
resources. It’s why we set up the apt Foundation, which takes 5% from the fees of
our for-profit clients to ‘buy’ hours for pro bono work or to top-up hours for charity
clients.

“We wanted to use the symbolic ‘extra hour’ to give something back and help time-
poor teams and organisations. The clocks may be going back, but we’re paying it 
forward.”

## How to apply

Email [pu*****@*************co.uk](https://fundraising.co.uk/2025/10/24/marketing-agency-offers-extra-hours-to-charities-when-the-clocks-change/pu*****@*************co.uk)
and tell them who you are and what you would do with your ‘extra’ hour(s). The deadline
for receipt of requests is **Wednesday 29^(th) October 2025**.

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 * **[The power of being asked to donate an hour’s salary](https://fundraising.co.uk/2021/11/09/the-power-of-being-asked-to-donate-an-hours-salary/)(
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 * **[As clocks go back Rank Group staff use the extra hour to fundraise for the Carers Trust](https://fundraising.co.uk/2015/10/24/as-clocks-go-back-rank-group-staff-use-extra-hour-for-fundraising-for-carers-trust/)(
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 * **[Making the most of the extra hour](https://fundraising.co.uk/2012/10/23/making-most-extra-hour/)(
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