# Purina’s BetterwithPets Prize opens for applications

- Link: https://fundraising.co.uk/2025/07/08/purinas-betterwithpets-prize-opens-for-applications/
- Published: 2025-07-08T15:06:54+01:00
- Author: Howard Lake

**Purina Europe will award a two-year grant of up to €200,000 to organisations across
Europe who are “improving people’s health through the pet-human bond”. **

Nestlé Purina Petcare Europe is calling for organisations and social entrepreneurs
who help improve the health and wellbeing of people in vulnerable situations to 
apply for the prize. Winners will receive a share of a €200,000 grant.

The prize was founded in 2018 based on the fundamental belief that pets and people
are better together.

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It is part of Purina’s commitment “to improve the health and wellbeing of 1,000,000
people in vulnerable situations by 2030 through the power of the pet-human bond”.

## Past winners include UK charities

Past winners include UK charity StreetVet, who provide veterinary care for the pets
of homeless people, Medical Detection Dogs, and Centro de Terapias Asistidas con
Canes (CTAC) in Spain, who utilise canine-assisted therapies to support people in
hospital.

![Quote from Streetvet, previous winner of Purina Better With Pets Prize.](https://
wfay6x.infiniteuploads.cloud/2025/07/Purina-Better-With-Pets_streetvet-quote-1200x1500.
webp)

## This year’s focus

This year Purina is particularly interested in hearing from organisations working
in the following areas:

 * Assistance Dogs for people with physical or mental health conditions
 * Animal-assisted therapies
 * Pet ownership or pet companionship support for the elderly
 * Other impactful initiatives that leverage the pet-human bond

Kerstin Schmeiduch, Director of Corporate Communications & Sustainability at Nestlé
Purina PetCare Europe, said:

“At Purina, we know there is magic in the pet-human bond that can affect positive
change in the world around us. We’ve seen firsthand how inspiring and life-changing
the work of our partners is, and we hope to support even more brilliant organisations
through this next edition of the BetterwithPets Prize. If you’re an organisation
or entrepreneur making a real difference to people’s health with the support of 
pets, we’d love to hear from you and invite you to join our dynamic network of changemakers!”

The Purina BetterwithPets Prize is judged by an expert panel against criteria that
covers the organisation’s mission, innovation, impact and organisational structures.

Applications for [Purina’s BetterwithPets](https://www.purina.eu/our-impact/better-with-pets)
Prize are open until **12th September 2025 (23:59 CET)**.

 * **[Purina BetterWithPets Prize back for second year](https://fundraising.co.uk/2019/11/27/purina-betterwithpets-prize-back-for-second-year/)(
   27 November 2019)**
 * **[Dog and cat food tins recycled into £30,000 donation](https://fundraising.co.uk/2011/07/28/dog-and-cat-food-tins-recycled-30000-donation/)(
   28 July 2011)**
 * **[Pets At Home donates £5 million in a year to animal charities](https://fundraising.co.uk/2022/05/24/pets-at-home-donates-5mn-in-a-year-to-animal-charities-other-corporate-partnership-news/)(
   24 May 2022)**