# Big Give’s Green Match Fund raises £8.1 million

- Link: https://fundraising.co.uk/2025/04/29/big-gives-green-match-fund-raises-8-1-million/
- Published: 2025-04-29T18:43:37+01:00
- Author: Howard Lake

**Big Give’s Green Match Fund, “the UK’s largest environmental match funding campaign”,
has raised £8.1 million in 2025. It is rebranding to become Earth Raise next year,“
the annual defining moment for environmental fundraising”.**

A total of 307 environmental organisations, including Surfers Against Sewage, Rewilding
Britain, and Cool Earth Action, received funding through a one-week public donation
campaign, [announced in November 2024](https://fundraising.co.uk/2024/11/06/applications-open-for-2025s-big-give-green-match-fund-plus-more-funding-news/).
Individuals donations were, using the Big Give model, boosted by match funding from
a coalition of philanthropic partners.

This year’s funding champions included the Reed Foundation, Garfield Weston Foundation,
AKO Foundation, OVO Foundation and individual donors. The campaign’s £3.8 million
in match funds generated over 36,000 donations from the public over the seven days.

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It partnered once again with the Environmental Funders Network to ensure that funds“
are strategically directed to charities delivering maximum environmental impact –
from combating climate change and reducing waste, to protecting wildlife and promoting
sustainability”.

**Nick Gardner**, Executive Director, Environmental Funders Network, said:** **“
Since the launch of the Green Match Fund, we’ve seen the incredible impact of strategic
match funding in the environmental sector. It not only boosts income for vital charities,
but also builds awareness and community support”.

Since its [launch in 2021](https://fundraising.co.uk/2021/04/20/green-match-fund-aims-to-raise-1m-for-environmental-charities/),
the Green Match Fund has now raised **over £23 million**, growing by, on average,
around **50% year on year**.

This year’s success was accompanied by an announcement of an ambitious plan to grow
the campaign’s impact next year.

## Green Match Fund to become Earth Raise

[The Green Match Fund campaign](http://biggive.org/green-match-fund/) launched on
22 April, World Earth Day, with a special event at London’s Wilton’s Music Hall,
the oldest music hall in the world, at which Big Give’s plans for the Green Match
Fund next year were announced.

From next year, the Green Match Fund will rebrand as Earth Raise, with an April 
2026 launch with a major cultural event, combining live music, art, and environmental
activism. Earth Raise Live will “unite artists, comedians, musicians, and environmental
leaders to inspire millions and raise millions for frontline environmental charities
through a turbocharged match funding campaign”.

With a year to go Big Give is inviting brand champions, sponsors and media partners
to help bring Earth Raise Live to life. 
**James Reed CBE, Chair of the Trustees
of Big Give and CEO of REED, said: 

> “Having smashed through the record-breaking £8 million mark, we have bold ambitions
> to make the campaign, under its new Earth Raise name, the single biggest environmental
> fundraising campaign on the planet for the planet. Our goal is that Earth Raise
> Live will become the defining event for environmental fundraising, and we’re looking
> for partners who want to work with us to make that happen, particularly corporate
> sponsors”.
> Launch partners include **WaterBear** and **Other Voices**.

**Sam Sutaria**, CEO, WaterBear, said:

“WaterBear exists to tell the stories that matter and nothing matters more right
now than protecting our planet… Through Earth Raise Live, we have a powerful opportunity
to reach new audiences, inspire meaningful change, and celebrate the frontline organisations
working for a better future.”

**Philip King**, Founder, Other Voices, said: 

“At Other Voices, we believe in the power of music to move hearts and minds. Earth
Raise Live is a rare and brilliant chance to bring artists, audiences and activists
together for a shared cause – our planet. We’re proud to support this moment where
creativity meets action, and we can’t wait to help turn up the volume on environmental
giving.”

## WATCH: The Earth Raise Live launch

 * **[Earth Day sees 146 charities unite for launch of Big Green Match Fund](https://fundraising.co.uk/2022/04/22/earth-day-sees-146-charities-unite-for-launch-of-big-give-green-match-fund/)(
   22 April 2022)
 * **[Big Give Green Match Fund raises £2.7 million](https://fundraising.co.uk/2022/05/12/big-green-match-fund-raises-2-7mn/)(
   12 May 2022)
 * **[Big Give Green Match Fund raises £4.3 million for environmental causes](https://fundraising.co.uk/2023/04/28/big-give-green-match-fund-raises-4-3mn-for-environmental-causes/)(
   28 April 2023)
