# Great Gift Aid Hunt aims to unlock millions more for UK charities

- Link: https://fundraising.co.uk/2025/02/03/great-gift-aid-hunt-aims-to-unlock-millions-more-for-uk-charities/
- Published: 2025-02-03T15:46:09+00:00
- Author: Howard Lake

**Swiftaid’s Great Gift Aid Hunt returns for 2025, with the aim of securing more
Gift Aid income for UK charities.**

With support for the third year running from JustGiving and the Chartered Institute
of Fundraising, the Great Gift Aid Hunt is working to tackle the, according to HMRC,
estimated **£564 million** of potential Gift Aid on donations that goes unclaimed
each year by UK charities.

Since its inception, The Great Gift Aid Hunt has helped charities uncover £3 million
in missed Gift Aid using Swiftaid’s Gift Aid Finder.

## Advertisement

The Great Gift Aid Hunt 2025 runs from **3rd February to 21st April**. Charities
can get involved at any time and try to boost their income for this tax year, and
they don’t need to ask their supporters for more donations. But the sooner they 
join the faster they might unlock Gift Aid income.

Charities can sign up for The Great Gift Aid Hunt through [Swiftaid’s website](https://www.swiftaid.co.uk/charity/ggah).
There they will find the tools and resources they need to start claiming. The hunt
is live until 21st April – but of course Gift Aid income, once a declaration is 
made, can generate income for charities for years to come – and recoup Gift Aid 
not reclaimed in recent years.

## About Swiftaid

Swiftaid, by Streeva, is a platform that makes it easy for UK charities to claim
Gift Aid and for
taxpayers to maximise tax relief. Swiftaid was developed with the
support of HMRC and is listedon HMRC’s registered software providers.

## The opportunity

David Michael, CEO/Co-founder of [Swiftaid](https://www.swiftaid.co.uk/), commented:
“
Every penny counts for charities and Gift Aid is a fantastic resource with the power
to benefit fundraising efforts significantly. Simply upload donations and check 
against millions of UK taxpayers for additional Gift Aid. Imagine what extra Gift
Aid could do for your cause right now.”Clair Stanley, Director of Policy and Communications
at Swiftaid, added:

“Every year, The Great Gift Aid Hunt unlocks millions of pounds for charities big
and small. With many charities raising fundraising targets this year to accommodate
rising costs, a 25% uplift on eligible donations could be a crucial step towards
reaching these goals”.

Oliver Shaw-Latimer, Senior Director of Payments at JustGiving said:

“As the biggest administrator of Gift Aid in the UK, we’re proud to be partnering
with Swiftaid for another Great Gift Aid Hunt. Working together we’ve added over
eight million eligible taxpayers to the database, helping charities get the most
out of every donation made through the JustGiving platform.

“We strongly encourage charities across the sector to sign up for the Great Gift
Aid Hunt to see how much they could claim.”

 * **[Charities have until 5 April to find estimated £564 million in unclaimed Gift Aid](https://fundraising.co.uk/2023/02/22/charities-have-until-5-april-to-find-estimated-564mn-in-unclaimed-gift-aid/)(
   22 February 2023)
 * **[Charities urged to take part in 2024’s Great Gift Aid Hunt](https://fundraising.co.uk/2024/02/05/charities-urged-to-take-part-in-2024s-great-gift-aid-hunt/)(
   5 February 2024)
 * **[Crowdfunder partners with Swiftaid on Gift Aid](https://fundraising.co.uk/2022/07/19/crowdfunder-partners-with-swiftaid-on-gift-aid/)(
   19 July 2022)**
