# Cadent & Home-Start team up to raise funds & help families, & more partnership news

- Link: https://fundraising.co.uk/2025/01/27/cadent-home-start-team-up-to-raise-funds-help-families-more-partnership-news/
- Published: 2025-01-27T09:46:42+00:00
- Author: Melanie May

**Cadent and Home-Start have partnered on a cookbook, while other corporate partnership
news includes a pledge of more donations from The Cambridge Building Society to 
celebrate its 175th anniversary, and a group of Manchester businesses joining forces
to support the fight against cancer.**

![](https://wfay6x.infiniteuploads.cloud/2025/01/Cookbook-front-cover.png)

#### Cadent & Home-Start UK partner on cookbook to help families with rising cost of living

[Home-Start UK](https://www.home-start.org.uk/) and gas distribution network Cadent
have launched a recipe book designed to support families with the rising cost of
living. The cookbook, made possible with funding from Cadent’s Centres for Warmth
programme, is a collection of budget-friendly, slow cooker recipes all contributed
by families supported by Home-Start.

The recipes have been shared by Home-Start families from across the UK, who also
provided comments for the book and help with illustrating the recipes. To support
the launch, Cadent has purchased thousands of copies of the cookbook to be donated
to families using Home-Starts within its network. It can also be purchased on the
Home-Start website for £6 with all proceeds going back to the charity.

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![](https://wfay6x.infiniteuploads.cloud/2025/01/The-Cambridge.png)

#### The Cambridge Building Society pledges more donations in celebration of 175 years

Established as The Cambridge Permanent Benefit Building Society in January 1850 
with a mission to ‘help people have a home’, The Cambridge Building Society is marking
its [175th anniversary](http://www.cambridgebs.co.uk/campaigns/175-years.) with 
two announcements.

The first is a pledge to donate more from its profits to good causes in its community.
Last year, The Cambridge team donated nearly 1000 volunteering hours to help local
charities, and the society has donated more than £160,000 to good causes since 2020–
this is now increasing to £175,000 annually from profits. The second is the expansion
of its Rent to Home (RTH) initiative – with applications now open for two properties
near Bury St Edmunds. The ballot winners will rent the properties from The Cambridge
for up to three years and have up to 70% of their rent returned to them to use as
a deposit towards buying their own home.

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![](https://wfay6x.infiniteuploads.cloud/2025/01/pexels-asphotograpy-218717.jpg)

#### Access Group helps charities use extra free ad grants from Google

The Access Group’s not for profit division worked with 21 UK-based charities over
December to help boost their advertising spend after Christmas saw Google offer 
select charities $20,000 (£16,400) a month of free search advertising instead of
the usual $10,000 (£8,200) offered by the tech giant.

Just under a quarter of a million dollars was spent by the organisations who were
either chosen by Google or nominated by The Access Group. As a result, they saw 
a combined total of 42,947 clicks to their websites throughout December – a 37% 
increase on the previous year. One of the charities to benefit from the extra grant
was [Hammersmith, Fulham, Ealing & Hounslow Mind ](https://www.hfehmind.org.uk/)
which was able to run its campaign [30 for 30K](https://www.hfehmind.org.uk/support-us/30-for-30k-campaign/).
The charity also achieved a 52% increase in clicks and 85% rise in impressions during
the special funding period.

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![](https://wfay6x.infiniteuploads.cloud/2025/01/Cadent-Foundation-and-Citizens-
Advice.png)

#### Cadent Foundation extends Citizens Advice partnership with £2mn funding boost

The £2 million funding boost from Cadent Foundation will be used by [Citizens Advice](https://www.citizensadvice.org.uk/)
to extend a successful pilot initiative which saw the introduction of energy and
financial hardship advice in some of the most deprived communities in the UK. So
far, over 2,000 people have been supported via dedicated and expert case workers,
with financial gains to families exceeding £2.6 million. The majority of the savings
achieved were through better bill management and income maximisation advice, as 
well as making people aware of their additional benefit entitlements.

The additional funding – which will support both guidance and practical interventions,
such as energy efficiency measures – will be instrumental in enhancing the capacity
of Citizens Advice to deliver these services. The collaborative programme will now
extend to a further nine locations, including in Bedford, Stoke-on-Trent and Manchester,
taking the total locations running the scheme to 17.

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![](https://wfay6x.infiniteuploads.cloud/2025/01/Business-Beats-Cancer-LR-Jon-Butler-
Lisa-Morton-Nick-Entwistle-1.jpg)

Business Beats Cancer. L-R: Jon Butler, Lisa Morton, and Nick Entwistle

#### Manchester businesses join forces to support fight against cancer

A group of business leaders from across Greater Manchester have joined forces to
form [Business Beats Cancer Manchester](https://www.businessbeatscancermcr.co.uk/):
designed to encourage the region’s business community to support the fight against
cancer. The board will raise funds from businesses in Greater Manchester to support
research that directly impacts the city’s residents, with the money to be split 
between two areas of focus selected each year.

The newly-formed board, fundraising on behalf of Cancer Research UK, will hold its
inaugural fundraising event – a Gala Dinner at the Manchester Cathedral – on Thursday
27 March, with Manchester artist Argh Kid performing a poem about cancer. The ‘Business
Beats Cancer MCR’ campaign has been supported with donated billboard space across
Greater Manchester courtesy of 75 Media, Alight Media, Gomo & Vision Digital. Elonex
have also featured it on the second biggest billboard in Europe.  

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![](https://wfay6x.infiniteuploads.cloud/2025/01/Norfolk-Clubhouse.jpg)

#### Norwich digital agency chooses Norfolk Clubhouse as charity of the year

Digital agency Candour has announced local mental health charity [Norfolk Clubhouse](https://norfolk-clubhouse.org/)
as its new partner. The organisation will be supported through fundraising, cash
donations and free digital marketing services, with an initial commitment of a £
10,000 cash donation. 

Founded in 2019 by psychotherapist June Webb, Norfolk Clubhouse provides holistic
wellbeing support and a place for people to come together, build friendships, learn
new skills and get help entering or returning to work. The money from Candour will
be used to expand the services that Norfolk Clubhouse offers, with a particular 
focus on activities that support mental health recovery and the development of skills
and social bonds.

 * **[Why do companies give? Research uncovers what motivates corporate giving](https://fundraising.co.uk/2025/09/26/why-do-companies-give-research-uncovers-what-motivates-corporate-giving/)**(
   26 September 2025)
 * **[Ordnance Survey seeks charity partner for 2026-28](https://fundraising.co.uk/2025/10/29/ordnance-survey-seeks-charity-partner-for-2026-28/)**(
   29 October 2025)
 * **[Corporate and charity partnerships in February 2026](https://fundraising.co.uk/2026/02/09/corporate-and-charity-partnerships-in-february-2026/)**(
   9 February 2026)
