# Give as you Live expands beyond shopping donations with all-in-one fundraising platform

- Link: https://fundraising.co.uk/2025/01/14/give-as-you-live-expands-beyond-shopping-donations-with-all-in-one-fundraising-platform/
- Published: 2025-01-14T14:54:42+00:00
- Author: Melanie May

**A trailblazer in helping charities raise funds since the launch of its online 
shopping tool, in recent years Give as you Live has significantly expanded its offering,
now empowering charities of all sizes to raise even more through a comprehensive,
all-in-one fundraising platform.**

Supporting charities with everything from online donations and fundraising pages
to sophisticated event management tools, Give as you Live Donate makes it easier
than ever for charities to engage supporters and drive sustainable financial growth.

The platform launched in 2020, and, says Marketing Director Laura Gorin, _“since
then, it has experienced continuous and significant growth.”_ In fact, halfway through
last year Give as you Live Donate hit the milestone of £20mn raised for good causes._“
We’re now at the point where we’ve got two products in the market that are delivering
incredible results for charity,” _she adds.

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#### An all-encompassing fundraising solution

As well as providing fundraising pages for individual fundraisers, appeal pages 
for charities that people can also link their own pages to, and supporting event
and corporate fundraising, the platform’s self-serve admin system includes GDPR-
compliant reports, onsite preference settings, payment reconciliation and easy to
access support, all in one solution.

#### Dedicated strategic support

It’s Give as you Live’s support provision that makes Give as you Live Donate really
stand out for charities seeking a fundraising platform. “_Give as you Live Donate
is set up to be self-serve, but we’re there to support charities directly when needed,
with an in-house team dedicated to helping with the set up and delivery of campaigns”
_says Laura._ “We know that fundraising can often be a pressured task, and if somebody
is needing immediate support, help with a report, or anything else, they can pick
up the phone, contact us by email or reach out to us on our online chat for a swift
resolution.”_

![Laura Gorin, Give as you Live marketing director](https://wfay6x.infiniteuploads.
cloud/2025/01/Laura-Gorin.png)

Laura Gorin, Give as you Live Marketing Director

In fact, the Give as you Live team recently played a key supporting role in Kevin
Sinfield’s [Running Home for Christmas campaign](https://donate.giveasyoulive.com/fundraising/kevin-sinfield-and-teams-fundraising).
Raising funds for MNDA and partner charities Leeds Hospitals Charity, Irish Motor
Neurone Disease Association, My Name’5 Doddie Foundation, MND Scotland and The Darby
Rimmer MND Foundation, it has now raised over £7mn on the platform.

At the outset, the campaign needed tech that didn’t exist in the market, and Give
as you Live were able to create this to allow Kevin’s challenge to support five 
charities with varied donation splits.

_“We were intrinsically involved with that strategy: sitting down with the charity
and supporting them with data, tech, and our expertise with the platform to help
them make the right decisions for their fundraising. Our strategists are always 
on hand with a variety of features to support almost any project in unique and innovative
ways.”_

Other examples include the Graeme Souness challenge for DEBRA, where Give as you
Live helped with content and email sends, as well as project management support;
and a campaign for the Border Collie Trust. For them, Give as you Live provided 
support in areas that weren’t within the small charity team’s skillset, creating
a bespoke campaign comprising paid advertising, local news outreach and asset creation
to help the charity find new supporters at a crucial time – when its property was
under threat from HS2.

#### A solution for charities of any size

Registered charities of any size can use the platform. _“We work with charities 
as large as MNDA, down to more local charities like churches and community spaces.
It really is suitable for everybody,”_ says Laura.

Crucially, the platform is also free for charities to use. In fact, the only cost
across the entire platform for charities is 2.5% per donation, and that only applies
in the scenario where a donor chooses not to cover fees.

[⌊Give as you Live banner⌉⌊Give as you Live banner⌉[

Laura adds: _“With our goal of raising at least an additional £25 million for the
sector across the next three years, it’s crucial charities are paying the lowest
possible fee for their tech so that their money can go where it really matters. 
To further support this notion, we’ve ensured there is no admin cost, no platform
fee, and we don’t charge for our support either. And what’s wonderful too is that
80% of the time the donor covers the donation fee for their cause.”_

#### Innovation at the heart

Across all of its products, Give as you Live has supported over 50,000 charities
and raised more than £35mn to date, and its aim is to keep on innovating. Most recently,
Give as you Live developed a free app for contactless donations, Tap to Donate. _“
We developed this through 2024 and launched at the end of the year,”_ says Laura.“
_It’s just the beginning of how we’re combining our technical know-how and sector-
focused resources into new areas to support the fundraisers at the heart of the 
charity sector.”_

To find out more about the products and support Give as you Live offers, visit their
website [here](https://www.giveasyoulive.com/).
