# Black Friday for charities: how good causes are using the day

- Link: https://fundraising.co.uk/2024/11/29/black-friday-for-charities-how-good-causes-are-using-the-day/
- Published: 2024-11-29T09:00:48+00:00
- Author: Melanie May

**The busiest shopping weekend of the year is here, with deals falling left, right
and centre. So amongst all the consumerism, how can charities best mark Black Friday?
Here’s some inspiration. **

> Let's make today – Green Friday💚
> Stop filling our lives with 'stuff'📺that just
> ends up in landfill…and let's start filling our world with nature🌷🌳💡Here's 
> an idea…why not donate a tree for your street or neighbourhood👉[https://t.co/X2ghZng3ma](https://t.co/X2ghZng3ma)
> [pic.twitter.com/LkL1JwI0Sj](https://t.co/LkL1JwI0Sj)
> — Trees for Streets (@TreesforStreets) [November 29, 2024](https://twitter.com/TreesforStreets/status/1862411638923567402?ref_src=twsrc%5Etfw)

[Trees for Streets](https://www.treesforstreets.org/) is encouraging people to turn
Black Friday into Green Friday by sponsoring a tree for their street or neighbourhood
instead of turning to the shops. You can tell the charity where you’d like a tree,
and they will tell your council who will see if the location is suitable. Once confirmed,
a sponsorship donation is taken and the tree prepared for planting.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

---

> Your donated items generate 30% of the income needed to deliver expert care & 
> support to those with life-limiting illnesses across Mid Sussex.
> Every purchase
> you make, helps your purse, the planet, and other people. 💚This Black Friday,
> shop Green! ♻️ [https://t.co/vrWHkp1lYH](https://t.co/vrWHkp1lYH) [pic.twitter.com/91rqMSPzd4](https://t.co/91rqMSPzd4)
> — St Peter & St James Hospice (@StPeterStJames) [November 29, 2024](https://twitter.com/StPeterStJames/status/1862406415106654320?ref_src=twsrc%5Etfw)

[St Peter & St James Hospice](https://stpjhospice.org/) is inspiring people both
to donate to it, and to shop with it, sharing the message that donated items generate
30% of the income it needs to deliver care & support to those with life-limiting
illnesses across Mid Sussex.

---

> 🌿 This year, skip Black Friday and Cyber Monday – it’s Green Weekend! Support
> nature with half-price membership to Gloucestershire Wildlife Trust. 🦊
> 💚 Join
> by midnight, Monday 2 December, and make a real difference for local wildlife.
> 👉 Join now: [https://t.co/m1MeP0jyCd](https://t.co/m1MeP0jyCd) [pic.twitter.com/6xWVBIpn8X](https://t.co/6xWVBIpn8X)
> — @Gloucestershire Wildlife Trust (@gloswildlife) [November 29, 2024](https://twitter.com/gloswildlife/status/1862397392038838391?ref_src=twsrc%5Etfw)

[Gloucester Wildlife Trust](https://www.gloucestershirewildlifetrust.co.uk/) is 
celebrating Green Weekend, and asking people to skip Black Friday and Cyber Monday
to join them instead. The Trust is offering half price membership for those who 
join before midnight on Monday, 2 December.  

---

> Make your Black Friday green, and shop sustainably with St Wilfrid's Hospice. 
> 
> If you are on the hunt for Black Friday bargains, why not stop in at one of our
> 11 shops? We have a huge variety of preloved items at great prices.Find your nearest
> shop at [https://t.co/1uqgR1qa6a](https://t.co/1uqgR1qa6a) [pic.twitter.com/tY8t0H479n](https://t.co/tY8t0H479n)
> — St Wilfrid's Hospice (@stwilfridstweet) [November 28, 2024](https://twitter.com/stwilfridstweet/status/1862150441288507640?ref_src=twsrc%5Etfw)

[St Wilfrid’s Hospice](https://stwh.co.uk/) is encouraging people to shop in one
of its 11 charity shops instead of taking up the numerous retail offers being shared
this Black Friday.

---

> When you shop online [@easyuk](https://twitter.com/easyuk?ref_src=twsrc%5Etfw)(
> [#easyfundraising](https://twitter.com/hashtag/easyfundraising?src=hash&ref_src=twsrc%5Etfw))
> whether looking for Black Friday or Cyber Monday deals or not, over 8,000 retailers
> will donate to charity at no extra cost to you. You can select us [@CarersinHerts](https://twitter.com/CarersinHerts?ref_src=twsrc%5Etfw)
> as your chosen cause. Sign up at [https://t.co/qLk4PR6ab0](https://t.co/qLk4PR6ab0)
> [pic.twitter.com/e8Ymsqb7IC](https://t.co/e8Ymsqb7IC)
> — Carers in Herts (@CarersinHerts) [November 29, 2024](https://twitter.com/CarersinHerts/status/1862413783676690559?ref_src=twsrc%5Etfw)

[Carers in Herts](https://www.carersinherts.org.uk/) is reminding people that they
can shop through easyfundraising this Black Friday and Cyber Monday, and raise donations
for the charity of their choice at no cost to them.

---

> Bagging a Black Friday bargain tomorrow? 
> Sign up to support us via [@giveasyoulive](https://twitter.com/giveasyoulive?ref_src=twsrc%5Etfw)
> and you could generate free donations on any online purchases you make at over
> 6,000 top retailers > [https://t.co/7rk3LROxeN](https://t.co/7rk3LROxeN) [pic.twitter.com/HwNEOltyEH](https://t.co/HwNEOltyEH)
> — North West Pre-hospital Critical Care Charity💙 (@NWPCCC) [November 28, 2024](https://twitter.com/NWPCCC/status/1862232496101834937?ref_src=twsrc%5Etfw)

As well as easyfundraising, people can support good causes whilst shopping through
Give as you Live, reminds [North West Pre-hospital Critical Care Charity](https://www.nwpcc.charity/).

---

> With Black Friday filling our feeds, we're taking the opportunity to share our
> Christmas charity fundraiser – Action for Advent – before we open the first door
> on Sunday 1st December!
> You can donate here – [https://t.co/KlxKUgI7NL](https://t.co/KlxKUgI7NL)
> Thank you again for all the retweets so far😃 [pic.twitter.com/0VK5tdSxJH](https://t.co/0VK5tdSxJH)
> — SDSA (@SDSALeicester) [November 29, 2024](https://twitter.com/SDSALeicester/status/1862414846454530366?ref_src=twsrc%5Etfw)

[SDSA](https://sdsa.net/) is inviting people to give a charity donation on Black
Friday – sharing its Advent-style Christmas charity fundraiser, Action for Advent,
before the first door is opened on Sunday 1 December.

---

> 💚 𝐈𝐭’𝐬 𝐆𝐫𝐞𝐞𝐧 𝐅𝐫𝐢𝐝𝐚𝐲 𝐓𝐨𝐝𝐚𝐲! 𝐋𝐞𝐭’𝐬 𝐌𝐚𝐤𝐞 𝐚 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞!💚
> While the world rushes 
> to grab deals this Black Friday, we’re turning it into something better🌿💻 Order
> now: [https://t.co/w7HvruU9rO](https://t.co/w7HvruU9rO)Let’s spread goodness, 
> one purchase at a time. 💚 [pic.twitter.com/RhA3AguWIA](https://t.co/RhA3AguWIA)
> — Muslim Charity (@MuslimCharityUK) [November 29, 2024](https://twitter.com/MuslimCharityUK/status/1862406142854303987?ref_src=twsrc%5Etfw)

[Muslim Charity](https://muslimcharity.org.uk/) is encouraging people to spread 
some goodness by ordering something from its own shop.

---

> 📢 We'd love to remind you about our Black Friday Sale!
> 🙌🏻 Come on down, the
> price is right!🖤 For a limited period we are offering up to HALF PRICE on selected
> Move Against Cancer kit!💻For more details and to order click here: [https://t.co/DftujvMJii](https://t.co/DftujvMJii)
> [pic.twitter.com/xs2ZFTwPtZ](https://t.co/xs2ZFTwPtZ)
> — MOVE AGAINST CANCER Charity (@MOVEcharity) [November 29, 2024](https://twitter.com/MOVEcharity/status/1862383694587036000?ref_src=twsrc%5Etfw)

[Move Against Cancer ](https://www.moveagainstcancer.org/)has its own sale on, offering
half price on selected Move Against Cancer kit for a limited time.

---

> 🎄 Black Friday Deal! 🎄
> All our packs of Unique Christmas cards are now just 
> £3.50 per pack! ✨Stock up for the festive season and support a great cause while
> you're at it. But hurry – once they're gone, they're gone! 🛍️💻 Order now: [https://t.co/5hddQSOjgZ](https://t.co/5hddQSOjgZ)
> [pic.twitter.com/5ZErRqV5lR](https://t.co/5ZErRqV5lR)
> — Unique (@Unique_charity) [November 29, 2024](https://twitter.com/Unique_charity/status/1862406348899574218?ref_src=twsrc%5Etfw)

[Unique](https://rarechromo.org/) is offering a half price Black Friday deal on 
its Christmas cards – and December starts on Sunday!

---

![Large video display ad outside a grey office block in Finland feature what looks
like a children's clothing ad, but is in fact a shocking fundraising appeal. "Cancer
for sale: your chance to save", "limited time only", with three children in ecru
and off white clothing hugging each other and smiling.](https://wfay6x.infiniteuploads.
cloud/2024/11/Aamu_The-Fame-black-friday.jpg)

Aamu Foundation’s Black Friday fundraising campaign on the side of a building in
Finland

A Finnish children’s cancer charity has also launched a special initiative to tie
in with Black Friday sales, to help raise awareness of its mission and to encourage
people to reconsider how they are spending their money during this year’s sales.

The campaign from [Aamu Foundation](https://aamusaatio.fi/) mimics the polished 
aesthetics of Nordic children’s fashion advertisements, using soft pastels and familiar
commercial tropes.

But the headlines deliver a shocking and powerful offer: “CANCER FOR SALE” and “
LIMITED TIME ONLY.” Instead of promoting trendy clothing, the ads urge people to
rethink their spending habits and consider donating to support cutting-edge research.

![Aamu Foundation's shocking 'Cancer for Sale' fundraising campaign on a large ad
spot in a Finnish railway station.](https://wfay6x.infiniteuploads.cloud/2024/11/
Aamu_Compass-black-friday.jpg)

Image: Aama Foundation, Finland

“We’re borrowing the same emotional triggers that make people shop on Black Friday,”
says Laura Paasio, Executive Director of Aamu Foundation. “Our goal is to redirect
that impulse towards saving lives. Without sustained donations, we risk losing access
to the advanced treatments that save children with cancer.”

The campaign is running through Black Friday week.

## More on Black Friday fundraising

 * **[Black Friday with a charity twist](https://fundraising.co.uk/2018/11/23/black-friday-charity-twist/)(
   23 November 2018)
 * **[9 kinds of fundraising on Black Friday](https://fundraising.co.uk/2016/11/25/fundraising-black-friday/)(
   25 November 2016)
 * **[Alternative Black Friday round-up 2023](https://fundraising.co.uk/2023/11/24/alternative-black-friday-round-up-2023/)(
   24 November 2023)**
