# Research pinpoints Plymouth as UK’s most generous area

- Link: https://fundraising.co.uk/2024/11/15/research-pinpoints-plymouth-as-uks-most-generous-area/
- Published: 2024-11-15T11:33:01+00:00
- Author: Melanie May

**Just over a fifth of people in Plymouth (22%) have declared a charitable donation,
which is the highest percentage in the UK according to Charity Right’s research.
On average, each donation amounts to £36 while, per 100,000 people, locals are making
151 monthly searches for places to donate food, clothing, and other items.**

The food aid charity analysed the percentage of people making donations in the UK’s
50 most populated cities and towns, the average donation amount, and general interest
in charitable giving (measured by search volume). This data came from a [Centre for Cities report](https://www.centreforcities.org/publication/donation-nation/)
for the percentage of people donating, Charity Right internal data for average amount,
and the Google Keyword Planner for general interest in giving.

Plymouth was followed by Coventry where 17% of people are declaring a charitable
donation, with donations averaging £98 and making 122 Google searches for charitable
causes.

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Glasgow came third, with 19% of people declaring a charitable donation, making on
average a £62 donation and 82 Google searches for charitable donations.

![](https://wfay6x.infiniteuploads.cloud/2024/11/Screenshot-2024-11-15-at-11.20.48.
png)

Asim Lone, CEO of [Charity Right](https://www.charityright.org.uk/) commented:

> “The generosity of communities across the UK is truly inspiring. We understand
> that times are difficult for many families in the UK, so it’s amazing to see so
> many people still giving what they can to help those in need.”

 * **[Web used by children's charity as response option to posters](https://fundraising.co.uk/1997/02/07/web-used-children039s-charity-response-option-posters/)**(
   7 February 1997)
 * **[New mailing preference service launched in Ireland](https://fundraising.co.uk/1997/04/04/new-mailing-preference-service-launched-ireland/)**(
   4 April 1997)
 * **[Integrating the telephone with a Web site](https://fundraising.co.uk/1997/05/21/integrating-telephone-web-site/)**(
   21 May 1997)