# Two charity collaborations to mark Moomin Characters’ 80th, plus more partnership news

- Link: https://fundraising.co.uk/2024/10/24/two-charity-collaborations-to-mark-moomin-characters-80th-plus-more-partnership-news/
- Published: 2024-10-24T09:05:00+01:00
- Author: Melanie May

**Moomin Characters is partnering with Refugee Week and British Red Cross, while
elsewhere, Lucy & Yak are doing a London pop-up with Shelter, and DF Capital has
donated a Ducati to Greater Manchester Blood Bikes. More on these and other corporate
partnerships below.**

![](https://wfay6x.infiniteuploads.cloud/2024/10/The_Moomins_and_the_Great_Flood_Forest-
©-Moomin-Characters™-1.jpg)

The Moomins and the Great Flood Forest © Moomin Characters™

#### Moomin Characters to collaborate with Refugee Week & British Red Cross as part of 80th anniversary plans

Moomin Characters has today, Thursday 24 October, announced its plans to celebrate
the 80th anniversary of the first Moomin story, _The Moomins and the Great Flood_,
which was originally published in 1945 by Tove Jansson. Under the theme “The Door
is Always Open” – referring to the door of the Moominhouse, celebrations will include
charitable fundraisers, fan competitions, new books, a film, product launches and
more.

In the UK, the brand is partnering with Counterpoints Arts and [Refugee Week](https://refugeeweek.org.uk/)
to commission four artists to create four public artworks inspired by _The Moomins
and the Great Flood_. The four artworks will be co-produced by Counterpoints Arts
and partners around the UK: Southbank Centre, London: Woodland Tribe, with artist
Nabil Amini; Baltic Centre for Contemporary Art, Gateshead, with artist Henna Asikainen;
Gloucester Guildhall with artist Dana Olărescu; Bradford 2025 UK City of Culture,
with Basel Zaraa. The artworks will appear in May and June 2025 and will be supported
by a range of community programming, Refugee Week resources and activations.

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In addition, Moomin Characters, publisher Sort Of Books and Waterstones are partnering
on a collaboration to raise funds for the [British Red Cross](https://www.redcross.org.uk/).
Sort Of Books will publish a special anniversary edition of _The Moomins and the
Great Flood_ which will include a full-colour cut-out Moomin house designed by Tove
Jansson in the 1950s plus her notes on the Moomins. The book will be priced at £
9.99 with a £7.50 donation from each copy sold by Waterstones going to support the
British Red Cross’s work. The anniversary edition will also include a foreword by
Frank Cottrell-Boyce, the new Waterstones Children’s Laureate.

---

![](https://wfay6x.infiniteuploads.cloud/2024/10/Screenshot-2024-10-24-at-07.35.06.
png)

#### Lucy & Yak partners with Shelter on pop-up store

Lucy & Yak has partnered with [Shelter](https://www.shelter.org.uk/) to present 
The Comfort Store, an exclusive pop-up with a focus on home comforts. The Comfort
Store will feature a donation of Lucy & Yak items, to sit alongside Shelter’s curated
edit of boutique pieces, with all proceeds going to the charity.

The store will be open on Friday 1 November (10am-7pm), Saturday 2 November (10am-
7pm), and Sunday 3 November (11am-5pm) at Coal Drops Yard Boutique, King’s Cross.
The Comfort Store will buy back preloved Yaks and donate them directly to Shelter
in exchange for a discount code of up to £20 to spend at Lucy & Yak.

---

![](https://wfay6x.infiniteuploads.cloud/2024/10/JOLLYES_NFRSA_PHOTOCALL_10092024_14.
jpg)

The Countess Bathurst, Founder of NFRSA, with Jollyes CEO Joe Wykes at the Swindon
store

#### Jollyes unveils NFRSA as new charity partner

Jollyes has named the [National Foundation for Retired Service Animals](https://www.nfrsa.org.uk/)(
NFRSA) as one of its key charity partners. Over the next 12 months, all of Jollyes’
100-plus stores will be raising money for NFRSA through collection boxes in its 
stores. These donations will also be matched by Jollyes to maximise the work that
the NFRSA is able to do in supporting retired service animals and their owners. 
Images of retired service animals supported by NFRSA across the UK will be added
to community boards in each of Jollyes’ stores with local service animals helping
open new Jollyes stores as a guest of honour.

Jollyes will open an additional three stores before the end of 2024 in East Kilbride,
Leyland and Cardiff, with  help from NFRSA animals at each. Leyland store will be
the first to open on Friday 15 November with a formal ceremony the next day. At 
9.00am on Saturday 16 November, the Leyland Works brass band will play pet-themed
songs for shoppers and at 10.00am retired border force dog Trigger will bite through
a string of sausages to declare the store formally open.

---

![](https://wfay6x.infiniteuploads.cloud/2024/10/New-Ducati-DF-Capital-GMBB-1.jpeg)

#### DF Capital donates motorcycle to Greater Manchester Blood Bikes

Manchester-based DF Capital has donated a new Ducati motorcycle to [Greater Manchester Blood Bikes](https://www.gmbb.org.uk/)
to transport blood, plasma, platelets, samples, vaccines, donor breast milk and 
other urgently required medical items to hospitals and healthcare sites across the
North West region.

The bike, a Ducati Multistrada V2S, will join the charity’s fleet to be used by 
volunteer riders for their 24/7 service to hospitals, healthcare sites including
air ambulance and Milk Banks. DF Capital has also provided accessories and £1,500
towards the first year’s running costs. The bank was introduced to Greater Manchester
Blood Bikes through its charity partnership with the Milk Bank at Chester. The bike
is named in honour of Bodhi, who was stillborn at 41 weeks and whose mum donated
her milk and helped the bank form its Memory Milk Gift Service for bereaved families.
It was purchased through DF Capital customer, Ducati Manchester Group who provided
a discount on the price.

---

![](https://wfay6x.infiniteuploads.cloud/2024/10/image00004.jpeg)

#### Central Co-op develops Planting Promise to support reforestation in Malawi

Central Co-op is combining its Planting Promise initiative into its Our Malawi Partnership
to help support environmental and trading capacity in Malawi.

Since 2022, Central Co-op has committed to planting a tree for every funeral it 
conducts, planting nearly 20,000 trees annually and offsetting up to 6,000 tonnes
of CO2. Now, the funeral provider will be focusing its Planting Promise on Malawi.
The new initiative will contribute to the reforestation of Malawi’s most affected
regions. Central Co-op’s Our Malawi Partnership already supports farmers and producers
by selling a range of Malawi-sourced products in its stores.

---

![](https://wfay6x.infiniteuploads.cloud/2024/10/Heart-of-the-Community-Winter-Warmers.
jpg)

#### 10th round of MADL’s Heart of the Community Awards supports winter initiatives

Nisa’s Making a Difference Locally (MADL) charity has launched its tenth round of
the Heart of the Community Awards, offering support to local causes during the challenging
winter months. Through this initiative, Nisa retailers can apply for up to £1,000
in funding for each of 50 selected causes, helping communities across the UK stay
warm, safe, and supported as colder weather sets in.

Nisa retailers have until **Tuesday, 29 October** to [apply for this funding](https://www.nisalocally.co.uk/madl-hoc-awards-winter-warmers/),
which aims to address some of the most pressing issues faced by vulnerable individuals
and families during the winter months.

---

![](https://wfay6x.infiniteuploads.cloud/2024/10/Cymphony-Macmillan-2.jpg)

#### Cymphony to double funds raised at Macmillan Coffee Morning

Healthcare communications provider, Cymphony hosted its Macmillan coffee morning
on 27 September, featuring baked goods, coffee, and conversations, all with the 
goal of raising funds for [Macmillan Cancer Support](https://www.macmillan.org.uk/).
To date, Cymphony has raised £800, which it will be doubling, bringing the total
contribution to £1,600.

The event brought together Cymphony employees, clients, and communities across the
country.

---

![](https://wfay6x.infiniteuploads.cloud/2024/10/Trussell-w-LV-Logo_V2.jpg)

#### LV= announces partnership with Trussell

With LV= donating more than £30,000 to [Trussell](https://www.trussell.org.uk/) 
through corporate donations and colleague fundraising this year, the two organisations
have announced an official partnership to further support local communities, particularly
those around LV’s three UK offices in Bournemouth, Exeter and Hitchin, to make a
positive and lasting impact.

As well as LV’s donations helping Trussell fund its Help through Hardship helpline,
teams from across the business in Bournemouth, Exeter and Hitchin will be volunteering
at local Trussell food banks and donating supplies via its office collection points.

 * **[Girlguiding & HSBC UK team up to teach money literacy skills, plus more partnership news](https://fundraising.co.uk/2024/11/04/girlguiding-hsbc-uk-team-up-to-teach-money-literacy-skills-plus-more-partnership-news/)**(
   4 November 2024)
 * **[The October Club seeks 2025 charity partner, plus more corporate fundraising news](https://fundraising.co.uk/2024/11/25/the-october-club-seeks-2025-charity-partner-plus-more-corporate-fundraising-news/)**(
   25 November 2024)
 * **[Glastonbury Festival support for good causes reaches record £5.9mn in 2024](https://fundraising.co.uk/2024/12/09/glastonbury-festival-support-for-good-causes-reaches-record-5-9mn-in-2024/)**(
   9 December 2024)
