# Potential solutions to legacy sector’s recruitment & retention issues examined in new report

- Link: https://fundraising.co.uk/2024/10/07/potential-solutions-to-legacy-sectors-recruitment-retention-issues-examined-in-new-report/
- Published: 2024-10-07T15:00:15+01:00
- Author: Melanie May

**A clear pathway is needed that allows legacy fundraisers to become leaders, along
with a better understanding across the sector of the importance of legacies, and
their impact on the future sustainability of organisations. **

These are two of the recommendations from a new report published today, based on
research to better understand and help find potential solutions for the staff recruitment
and retention crisis currently facing the UK legacy fundraising sector.

The report, _[Building Better Futures in Legacy Fundraising 2024](https://www.legacyfutures.com/latest/building-better-futures-in-legacy-fundraising/)_,
also highlights what charities are already doing in response to the crisis, including
offering more flexible working arrangements, and looking outside of the sector to
fill roles.

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[Legacy Futures](https://www.legacyfutures.com/) in association with [Remember A Charity](https://www.rememberacharity.org.uk/)
consulted senior legacy fundraisers on how key recruitment and retention challenges
are impacting their organisations and themselves as legacy professionals, with the
report containing data from 52 respondents and input from industry focus groups.

#### Shortage of skilled candidates, salary dissatisfaction, & lack of career progression all key issues

The research found that:

 * 77% of respondents reported a shortage of quality candidates responding to job
   ads 
 * Three quarters (75%) said that finding candidates with the right skill set for
   the role is a challenge 
 * 61% of legacy fundraising professionals are leaving their roles due to salary
   dissatisfaction  
 * Over two thirds (67%) have been tempted away by a role in a different charity
 * More than half (53%) reported moving to another organisation because their current
   charity did not offer them career progression 

#### Charities responding with more job flexibility, & hiring from outside the sector

To address the challenges, 73% of those surveyed say they have allowed for more 
flexibility, and 60% have hired from other areas within the organisation.

Almost half (48%) have hired from outside the charity sector, with the teaching 
profession being cited as one such industry organisations have turned to.

The top three most effective strategies given for overcoming the recruitment crisis
were: hiring from other sectors, offering more flexible working arrangements, and
working with recruitment agencies.

To address retention challenges, respondents reported that increasing flexibility(
61%) and salaries (33%) were proving to be the most effective strategies.

#### Recommendations

The report shares strategic recommendations and practical advice, compiled by the
Legacy Leaders Forum, a special interest group facilitated by Legacy Futures comprising
senior legacy fundraisers from 19 UK charities including Alzheimer’s Society, Parkinson’s
UK and British Red Cross.  

Strategic recommendations include the need to create a clear pathway that allows
legacy fundraisers to become leaders. Reminding the sector of the critical importance
of legacies and their impact on the future sustainability of organisations is also
highlighted. 

Ashley Rowthorn, CEO of Legacy Futures, said:  

> “The recruitment and retention challenges facing the legacy sector, and indeed
> the third sector as a whole, have been at crisis point for some time now. It is
> our intention with this report to provide leaders of organisations with real, 
> in-depth insight into the extent and root of these issues. Providing sector-led
> advice, both on a strategic and practical level, along with the data, means that
> charities aren’t just faced with the facts; they’re also equipped with suggestions
> of how to address them.”

Lucinda Frostick, Director at Remember A Charity, added:  

> “Legacies can be hard to predict, but history shows us charities that invest in
> legacies and their legacy teams are most likely to see growth in their market 
> share. Our people; their knowledge, creativity and passion for the cause are surely
> our biggest assets, alongside our supporters. And as more charities move into 
> the legacy sphere, it becomes even more important that we grow and nurture talent.”

 * **[Slow growth for legacy income but long-term outlook remains positive](https://fundraising.co.uk/2024/11/20/slow-growth-for-legacy-income-but-long-term-outlook-remains-positive/)**(
   20 November 2024)
 * **[Octopus Legacy’s Spring Free Will campaign raises over £15 million](https://fundraising.co.uk/2025/05/28/octopus-legacys-spring-free-will-campaign-raises-over-15-million/)**(
   28 May 2025)
 * **[Legacy Fundraising: new book from CAF](https://fundraising.co.uk/1998/04/14/legacy-fundraising-new-book-caf/)**(
   14 April 1998)
