# Epilepsy Action announced as The Creative Shootout’s charity of the year

- Link: https://fundraising.co.uk/2024/09/25/epilepsy-action-announced-as-the-creative-shootouts-charity-of-the-year/
- Published: 2024-09-25T12:46:30+01:00
- Author: Melanie May

**The Creative Shootout has chosen Epilepsy Action as 2025’s Charity of the Year,
with entry now open to marketing agencies that would like to take part.**

Any discipline marketing agency (integrated, advertising, PR, digital, social, brand,
experiential or
other), in house or freelance team, can enter the Shootout by [submitting a 60 second entry](http://www.creativeshootout.com).
The entry must be relevant to this year’s theme of ‘Hidden Disabilities’ or [Epilepsy Action](https://www.epilepsy.org.uk/).
The deadline is 29 November, after which eight teams will be chosen by a panel of
judges to take part in the Live Final Show on Thursday 30 January, at BAFTA in Piccadilly,
London.

On Live Final day, the finalist teams will receive the charity’s creative brief 
at lunchtime. They then have four hours to work on their creative before pitching
it back in the evening, in eight minutes each, to the judges and a live audience.

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The winning team gets Epilepsy Action as a new client, a £10,000 prize and support
from a range of partners, including Clear Channel, Acast and markettiers to bring
their campaign to life later on in 2025.

New for this year are two bespoke ‘Creativity Under Pressure’ training courses, 
which are available both to those entering the awards, and to any team seeking some
creative training. Built and customised for The Creative Shootout, the two courses
will be run by Matt Follows, founder of Pressure Proof Creative, former Creative
Director at W+K and a trained psychotherapist, James Hayhurst, Founder of The Magic
Sauce Course and a former Unilever marketing chief, and also Sam Oliver, Creative
Director at Uncommon and former Creative Head at iPhone and iPad.

Rebekah Smith, Deputy Chief Executive at Epilepsy Action commented:

> “We’re absolutely delighted to be chosen for the 2025 Creative Shootout. This 
> offers us a fantastic opportunity to work with an incredible creative team to 
> get epilepsy on the map and part of a national conversation. Time and time again
> we are told about the stigma and isolation that comes with an epilepsy diagnosis,
> and for the 630,000 people in the UK living with the condition it’s time for that
> to stop. We need help to get this under resourced and rarely talked about condition
> the profile it deserves and make a real difference to the lives of people living
> with epilepsy.”

2024’s Charity of the Year, Carers UK, [saw its campaign go live](https://fundraising.co.uk/2024/09/04/creative-shootouts-2024-charity-of-the-year-sees-campaign-by-winning-agency-go-live/)
earlier this month. It was created by MullenLowe