# Asda launches new initiative to donate up to £7.5mn to schools through loyalty scheme - Link: https://fundraising.co.uk/2024/09/04/asda-launches-new-initiative-to-donate-up-to-7-5mn-to-schools-through-loyalty-scheme/ - Published: 2024-09-04T09:10:14+01:00 - Author: Melanie May **Fronted by Joe Wicks, the initiative will see up to £7.5 million donated to primary schools nationwide through the Asda Rewards loyalty programme.** The supermarket will donate 0.5% of the total basket spend to a state-funded primary school of the customer’s choice each time they shop using the Asda Rewards app. Asda will kickstart each school’s Cashpot with £50 once they register for the initiative, and will add an additional £1 to the school pot for every customer who signs up. Asda anticipates around £500 will be raised for each school taking part.    The [Cashpot for Schools](https://www.asda.com/cashpotforschools) initiative is on top of customers’ existing Cashpot contributions, and doesn’t cost the customer anything. ## Advertisement Recent research by Asda found nine in 10 primary school teachers saying their schools were reliant on parents and Parent Teacher Associations for funding.  According to the data, 87% of parents are being asked by their child’s school to donate money, and more than half (51%) are asked to donate multiple times a year. Nine in 10 teachers (95%) say that a lack of funding has impacted learning and student experience at their school, with the most significantly underfunded needs being school trips (64%), books and learning materials (52%), and sports equipment (50%). 23% of schools are concerned they won’t have the funds to host a sports day this academic year. Cashpot for Schools is the first campaign Joe Wicks is set to front for Asda over the coming months.  Commenting, he said: > “I know first-hand from the work I’ve done in schools just how much of a difference > Cashpot for Schools is going to make to kids across the country. I feel incredibly > proud to be part of such an important initiative with Asda, working with a partner > that is as committed to supporting families as I am. From sports facilities to > nutrition, Asda shoppers’ donations will have a huge impact on primary schools > around the country – and after all, who doesn’t want the very best for their kids.” David Hills, Chief Customer Officer at Asda, commented: > “We know from our research that parents are being increasingly relied upon to > support their children’s schools financially, and for many, this is a real struggle > when disposable incomes are still tight. Cashpot for Schools allows families to > fundraise for their school simply by shopping at Asda. We’re combining the great > value shopping shoppers know and love us for with a win for their local primary > school community too.” #### How to take part A school, PTA or parent council can register on behalf of their school. To do so, they must sign up with Asda’s charity partner, Parentkind, via their [website](https://www.parentkind.org.uk/join/find-your-school). If a school isn’t registered by 30 November, any money earned will be transferred to the Schools in Need Cashpot, where it will be distributed to schools in disadvantaged areas. * **[ASDA latest supermarket to ban F2F as trend to restrict in-store fundraising gathers pace](https://fundraising.co.uk/2014/02/19/asda-latest-supermarket-ban-f2f-trend-restrict-store-fundraising-gathers-pace/)**( 19 February 2014) * **[Asda’s Tickled Pink raises £40 million for breast cancer charities](https://fundraising.co.uk/2014/07/14/asdas-tickled-pink-raises-40m-breast-cancer-charities/)**( 14 July 2014) * **[Asda Foundation increases fund to help flooding crisis](https://fundraising.co.uk/2016/01/05/asda-foundation-increases-fund-to-help-ease-flooding-crisis/)**( 5 January 2016)