# Rogare project launches to resolve ethical dilemmas in fundraising for schools

- Link: https://fundraising.co.uk/2024/09/02/rogare-project-launches-to-resolve-ethical-dilemmas-in-fundraising-for-schools/
- Published: 2024-09-02T09:00:00+01:00
- Author: Melanie May

**The project will create tools and theories for resolving ethical dilemmas in fundraising
for schools, and is being carried out in Australia and New Zealand. It will form
a foundation for the ethics of school fundraising that will apply elsewhere, including
in the UK. **

The objectives are to identify the ethical issues, challenges and dilemmas specific
to school fundraising; adapt the ideas, theories and frameworks of professional 
fundraising ethics to solve these dilemmas; and devise new ways to do this if existing
resources are not judged sufficient. The project is being conducted in three phases
with [Rogare](https://www.rogare.net/) expecting to complete it in July 2025.

#### Reviewing current thinking

The first phase of the project has been to review current thinking on secondary 
educational ethics to identify similarities and differences with mainstream charity
fundraising ethics, and make preliminary recommendations for the further development
of an ethics of fundraising for schools.

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Initial thinking from phase 1 has suggested lenses of ethics devised for mainstream
fundraising – such as Trustism, Donorcentris and Right-Balancing Fundraising Ethics–
do not map directly on to the dilemmas faced by school fundraisers, meaning bespoke
normative lenses of school fundraising ethics are needed. Rogare also says that 
anecdotal evidence suggests a major ethical concern for school fundraisers is donor
dominance, such as influencing student enrolments, selections or outcomes.

One idea from phase 1 is that fundraising is ethical when it balances the duty of
fundraisers to ask parents to provide support to ensure theirs and others’ children
get the best education they can, with those donors’ needs and wants. Initial ideas
will be presented by Rogare director Ian MacQuillin at the [Educate Plus](https://www.educateplus.edu.au/)
conference in Perth this month.

#### Collating & cataloguing ethical dilemmas

In the second phase, a working group comprising Australian and New Zealand school
fundraisers will collate and catalogue the types of ethical dilemmas encountered
in fundraising at and for schools. Educate Plus will help by sending a survey to
hundreds of their members in Australia and New Zealand to uncover the types of ethical
dilemmas they encounter, and what would help to resolve them.

#### Tools & guidance to be freely accessible

The project team will then devise tools, guidance, and frameworks for resolving 
the ethical dilemmas encountered in school fundraising. These will then be made 
freely available to the fundraising profession by July 2025.

Phase 3 will start during the Southern winter/Northern summer of 2025. This will
consider how these ideas relate to, and/or may need to be adapted to, the needs 
of fundraising for Māori, Aboriginal and Torres Strait Islander education, seeking
engagement and input from these communities.

The project is being supported by New Zealand fundraising consultancy and Rogare
Associate Member Giving Architects, along with Precision Fundraising in Australia.

Giving Architects Director and Chief Executive Clive Pedley (who is also part of
the working group) said:

> “We have been working in school fundraising environments in New Zealand and Australia
> for over 20 years. As opportunities for the role of giving and philanthropy in
> all its forms have increased, so have the demands of leaders, staff and volunteers
> to traverse a range of situations. This can lead to situations where there are
> genuine concerns about the rights and obligations of different stakeholders. Well
> beyond determining right and wrong, legal or otherwise, there is a need to provide
> an informed and suitable framework and toolkit to help those involved make ethical
> decisions at critical moments.”

MacQuillin said:

> “One challenge of this project was to ensure that any ideas we came up with to
> help school fundraisers resolve ethical dilemmas were also compatible with and
> complement the principles of the ethics of education.
>  
> “A key tenet of educational ethics is that the interests of the student should
> always come first, but that creates and ethical tension between the interests 
> of any individual student and the rest of their class. This is something school
> fundraising needs to consider.
>  
> “It’s also been said that the ‘central dilemma’ in education ethics is the conflict
> between teachers – who want to do what’s best for students; and administrators
> who want to ensure the school runs according to standards and targets. This can
> lead to pressure on teachers to act unethically, for example to inflate grades.
> So a further consideration is whether school fundraisers are seen by teachers 
> as part of the school administration system. Yet it is possible that there will
> be ethical dilemmas that pit fundraisers against the administrators and the system.
> These may not be dilemmas that directly involve teachers, but teachers may still
> be interested parties to the outcome.”

This is the second major project that Rogare has conducted outside the USA and UK–
after the work with AFP Canada on the [Canadian Fundraising Narrative](https://www.rogare.net/canada-narrative).

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