# Money4You becomes The AVOCADO Foundation to better reflect focus on financial wellbeing - Link: https://fundraising.co.uk/2024/06/20/money4you-becomes-the-avocado-foundation-to-better-reflect-focus-on-financial-wellbeing/ - Published: 2024-06-20T08:25:55+01:00 - Author: Melanie May **Financial education charity Money4YOU has changed its name to The AVOCADO Foundation to better reflect its commitment to cultivating financial wellbeing.** The charity said that it had rebranded to The AVOCADO Foundation because rather than just providing money, it equips individuals with the tools and knowledge for long-term financial success. The AVOCADO name symbolises the potential for financial health and prosperity that The AVOCADO Foundation works to cultivate. It also resonates with the communities the charity serves. The rebrand started in April and was a collaborative effort, led by Money4YOU staff and supported pro bono by graphic designer Upasna Prasad. ## Advertisement AmickyCarol Akiwumi MBE, CEO & Founder of The AVOCADO Foundation commented: > “The AVOCADO Foundation represents our deep-rooted commitment to empowering underserved > communities to not just survive, but thrive financially. This transformation allows > us to provide a more comprehensive approach, fostering financial independence > and a brighter future.” Later this month, on 28 June, The AVOCADO Foundation is hosting a [gala dinner and dance](http://go.money4you.org/10) to celebrate its tenth anniversary. ## More on Money4You / The AVOCADO Foundation [Money4YOU shifts towards participatory grant-making for 2023 Dragons Den](https://fundraising.co.uk/2023/08/09/money4you-shifts-towards-participatory-grant-making-for-2023-dragons-den/) August 2023 [Money4You launches BAMER HUB 2.0: a one-stop shop for BAMER-led nonprofits](https://fundraising.co.uk/2023/07/21/money4you-launches-bamer-hub-2-0-a-one-stop-shop-for-bamer-led-nonprofits/) July 2023 [Cost-of-living crisis highlights need for greater funder support for BAMER-led nonprofits – report](https://fundraising.co.uk/2023/05/12/cost-of-living-crisis-highlights-need-for-greater-funder-support-for-bamer-led-nonprofits-report/) May 2023 * **[Epilepsy Action unveils first new brand identity for more than 20 years](https://fundraising.co.uk/2024/06/20/epilepsy-action-unveils-first-new-brand-identity-for-more-than-20-years/)**( 20 June 2024) * **[Parkinson’s UK updates branding to improve accessibility & relevance to everyone impacted by condition](https://fundraising.co.uk/2025/01/15/parkinsons-uk-updates-branding-to-improve-accessibility-relevance-to-everyone-impacted-by-condition/)**( 15 January 2025) * **[New conference on brand positioning from the Institute of Fundraising](https://fundraising.co.uk/2009/03/12/new-conference-brand-positioning-institute-fundraising/)**( 12 March 2009)