# Big Give Kind²Mind campaign raises record £2.1 million

- Link: https://fundraising.co.uk/2024/05/29/big-give-kind%c2%b2mind-campaign-raises-record-2-1-million/
- Published: 2024-05-29T08:19:12+01:00
- Author: Melanie May

**Big Give’s Kind²Mind campaign has raised over £2 million including Gift Aid, for
160 mental health charities – a 33% increase in funds raised compared to 2023.**

The campaign ran from 14-28 May, coinciding with Mental Health Awareness Week, with
this its third consecutive year. It received over 5,500 public donations and received
£1.2 million in match funds.

Participating charities included The Passage, which raised £106,670; Edinburgh Children’s
Hospital Charity, which raised £49,340; and Sands, which raised £20,133.

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The campaign also received endorsements from a number of celebrity supporters, including
Ruby Wax, ambassador for Big Give and founder of Frazzled Café; Briony May, ambassador
for Bristol Mind; Leah Charles-King, ambassador for Bipolar UK; and Rachel Kelly,
ambassador for Rethink Mental Illness, SANE, The Counselling Foundation, and Head
Talks.

James Reed CBE, Chair of Trustees for [Big Give](https://donate.biggive.org/), said:

> “Once again we have hit our campaign target thanks to the generosity of our champion
> match funding partners and the public. The funds raised will make a tangible difference
> to the charities that took part and will enable them to carry on providing the
> vitally important care and services to an ever-growing number of people in the
> community.”

[The 2023 Kind²Mind campaign](https://fundraising.co.uk/2023/05/15/mental-health-match-funding-campaign-launches/)
raised £1.5 million (including Gift Aid), through 5,145 donors and £876,000 contributed
in match funds. This supported 182 charities.

The Big Give recently opened [applications for this year’s Christmas Challenge](https://fundraising.co.uk/2024/05/22/2024-big-give-christmas-challenge-opens-for-applications/).
Charities can apply until 5 July to take part in the campaign, which this year will
take place from 3-10 December.