# RNIB launches checklist for improving accessibility of social posts

- Link: https://fundraising.co.uk/2024/05/21/rnib-launches-checklist-for-improving-accessibility-of-social-posts/
- Published: 2024-05-21T09:50:00+01:00
- Author: Melanie May

**The RNIB has launched a checklist to help users of social media improve the accessibility
of their posts.**

[The checklist](http://rnib.in/AccessibleSocialMedia) has been created by RNIB’s
social media team as a response to a lack of accessibility seen on social platforms
by the public, brands and organisations who use them, and launched to mark Global
Accessibility Awareness Day, which took place on Thursday 16 May.

While social media channels have a number of functions available for users to make
their content accessible for other users, including blind and partially sighted 
people, they are often overlooked. As a result, posts cannot always be accessed 
or enjoyed by the large number of people with sight loss who also use these sites.

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RNIB says that one of the best ways people can make their social media posts accessible
is by including alt text: a written description of an image.

Recent research conducted by the charity found that only three in ten people are
aware of alt text. Out of those who do know about it, nearly half of those (47%)
said they’d use it if they saw others do the same. Through launching the social 
media checklist, RNIB aims to spread the word about alt text and other accessibility
features. It also hopes it will act as a prompt for people to keep blind and partially
sighted people, and accessibility, in mind when posting on their channels.

Holly Tuke, a Social Media Officer at RNIB who has sight loss, said:

> “For people living with sight loss, accessibility is vital in ensuring we can 
> enjoy the same content as our sighted peers. When it comes to social media, there
> are a number of features that often get forgotten that can make a huge difference
> to people with sight loss in using these platforms on a daily basis.
>  
> “We are thrilled to be launching our accessibility checklist, and hope that people
> engage with our work to make social media accessible for everyone.”

 * **[Free charities Internet seminar to cover fundraising and accessibility](https://fundraising.co.uk/2004/01/08/free-charities-internet-seminar-cover-fundraising-and-accessibility/)**(
   8 January 2004)
 * **[How closed captions make YouTube fundraising videos accessible to all](https://fundraising.co.uk/2014/02/20/make-youtube-fundraising-videos-accessible-closed-captions/)**(
   20 February 2014)
 * **[How to make sure your fundraising videos are accessible: approaches and tips from the experts](https://fundraising.co.uk/2021/04/21/how-to-make-sure-your-fundraising-videos-are-accessible-approaches-and-tips-from-the-experts/)**(
   21 April 2021)