# Online & digital giving options are boosting donations from Gen Z, survey suggests

- Link: https://fundraising.co.uk/2024/05/21/online-digital-giving-options-are-boosting-donations-from-gen-z-survey-suggests/
- Published: 2024-05-21T11:22:25+01:00
- Author: Melanie May

**The availability of online and digital giving options alongside a desire to help
those impacted by the cost of living means Gen Z adults are donating more to charity,
according to research.**

In a survey for Deliveroo of 2,001 UK adults, 1 in 3 (30%) of Gen Z said they had
increased the amount they give to charity over the past two years. In comparison,
across the general population 1 in 6 (15%) are giving more to charity and a quarter(
24%) said they were giving less than they were two years ago.

Two thirds (66%) of under 25s said they would be more likely to donate to charity
if they could donate in an app they already use, which is more than twice the rate
across the general public (29%). A quarter (24%) said they typically pledge via 
a link on social media compared with fewer than 1 in 10 of British adults (9%).

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Nearly 1 in 3 (30%) Gen Z also ranked speed and convenience as the most important
factor when they are deciding whether to donate to a charity, with the convenience
of donation method becoming less salient the older the respondent got. 

![A young woman in a Deliveroo t-shirt holds a tray of food in a Trussell Trust 
foodbank larder](https://wfay6x.infiniteuploads.cloud/2024/05/Copy-of-Deliveroo_FoodBank_2697.
jpeg)

Deliveroo launched a nationwide partnership with the [Trussell Trust](https://www.trusselltrust.org/)
in April 2022, which has just been extended for another two years. Deliveroo enables
its customers to donate to the charity via a round-up donation function in its app
as they complete their food and grocery orders. 

The donations raised help to provide emergency food parcels that contain at least
three days’ worth of nutritionally balanced meals, as well as practical support 
and advice to people who are facing hardship, including access to financial and 
mental health services.

 * **[Study reveals part of brain necessary for helping others](https://fundraising.co.uk/2024/05/28/study-reveals-part-of-brain-necessary-for-helping-others/)**(
   28 May 2024)
 * **[Almost two-thirds of people want to see more government funding for charities, finds survey](https://fundraising.co.uk/2024/09/16/almost-two-thirds-of-people-want-to-see-more-government-funding-for-charities-finds-survey/)**(
   16 September 2024)
 * **[Tool shows charities which funders have backed organisations like theirs](https://fundraising.co.uk/2026/08/12/tool-shows-charities-which-funders-have-backed-organisations-like-theirs/)**(
   12 August 2026)