# Big Give launches 2024 Kind²Mind campaign for mental health charities

- Link: https://fundraising.co.uk/2024/05/14/big-give-launches-2024-kind%c2%b2mind-campaign-for-mental-health-charities/
- Published: 2024-05-14T09:49:07+01:00
- Author: Melanie May

**Big Give’s Kind²Mind campaign launches today at midday, for its third consecutive
year.**

The campaign aims to increase support for mental health charities, and coincides
with this week’s Mental Health Awareness Week.

[The 2023 Kind²Mind campaign](https://fundraising.co.uk/2023/05/15/mental-health-match-funding-campaign-launches/)
raised £1.5 million (including Gift Aid), through 5,145 donors and £876,000 contributed
in match funds. This supported 182 charities.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

This year, over 150 charities are participating, including [Frazzled Café,](https://donate.biggive.org/campaign/a056900002SEY6BAAX)
[The Wave Project](https://donate.biggive.org/campaign/a056900002SEWkSAAX), [The Listening Place,](https://donate.biggive.org/campaign/a056900002SEVi1AAH)
and [Sands](https://donate.biggive.org/campaign/a056900002SEVh3AAH), with the [public’s donations](https://donate.biggive.org/kind-2-mind-2024)
doubled through match funding from philanthropists, foundations, and companies. 
The campaign aims to raise over £2mn with £1.2mn in match funds committed.

James Reed CBE, Chair of Trustees for Big Give, said: 

> “One in four adults and one in 10 children experience mental illness, and this
> number is growing every year. This campaign shines a spotlight on a crucially 
> important issue that is not going away. The charities that are involved in dealing
> with the multiple mental health challenges present in daily life really stand 
> to benefit from people’s generosity and that of our wonderful champion donors 
> for match funding.”

Ruby Wax, ambassador for Big Give and Founder of the charity Frazzled Cafe, said:

> “The crisis in mental health and the crippling pressure on NHS services is impacting
> every level of society, so this campaign could not be more timely. The world has
> never been so frazzled and fraught, and across the country people are struggling
> to find the support they need.
>  
> “The work of charities such as Frazzled Cafe, which gives people a completely 
> free and safe space to speak openly about their feelings every day of the year,
> has never been more important. I hope people will consider donating whatever they
> can to the charity of their choice and see the money doubled by Big Give, so we
> can help more people who are feeling the strain before they reach crisis point,
> and relieve our overstretched NHS.
>  
> “Last year, we raised £1.5 million in just seven days and this time we are hoping
> to do even more. Please support the Kind²Mind campaign if you can.”

 * **[Mental Health Awareness Week sees both WWF & The Children’s Society receive £1mn awards](https://fundraising.co.uk/2024/05/16/mental-health-awareness-week-sees-both-wwf-the-childrens-society-receive-1mn-awards/)**(
   16 May 2024)
 * **[Work Your Proper Hours Day tomorrow](https://fundraising.co.uk/2006/02/23/work-your-proper-hours-day-tomorrow/)**(
   23 February 2006)
 * **[Get that happy ActionAid feeling on Blue Monday](https://fundraising.co.uk/2011/01/10/get-happy-actionaid-feeling-blue-monday/)**(
   10 January 2011)