# Significant YOY rise in digital wallet use for single & regular donations, goDonate data shows - Link: https://fundraising.co.uk/2024/04/25/significant-yoy-rise-in-digital-wallet-use-for-one-off-regular-donations-godonate-data-shows/ - Published: 2024-04-25T11:30:11+01:00 - Author: Melanie May **Digital wallets now account for nearly half of all single donations and regular gifts, with a significant year on year rise, according to the findings of goDonate’s annual analysis of charity data.** The _Online Donations Insights Report 2024_ is compiled from an analysis of anonymised donations data as part of more than £25mn worth of income handled for charities by [goDonate](https://go-donate.uk/) in the past 12 months. Data is from charities with an annual voluntary income ranging between £1m to £100m+, with Marie Curie, Battersea, The Fire Fighters Charity, Prostate Cancer UK and NSPCC among goDonate’s charity clients. #### Single gifts by Apple Pay rise 39% The data shows that digital wallets were used to make 43% of single gifts by donors to the charities it works with – up from 39% in the previous year. Apple Pay donations alone increased by 39% compared to 2022, reaching 12.2% of donations. However, the highest average single gift is still made by card, at £60.84, compared to £35.56 by PayPal, £31.69 by Apple Pay, and £29.40 by Google Pay. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) #### Donations by digital wallet & card account for 40% of regular gifts Looking at regular giving, goDonate reports that donations via digital wallets and cards made up 40% of regular gifts, with a 17% YOY increase in overall monthly regular giving income. The average monthly gift remained steady at £9.86, compared to 2022’ s £9.79. The report also notes that digital wallets and cards also now outperform Direct Debit in terms of average gift, at £16.94 for card, £12.82 for Apple Pay, £10.34 for PayPal, and £9.77 for Direct Debit. In addition, the report reveals that charities using goDonate to handle donations via their website saw a 14% rise in one-off online donation income, with spikes in donations following major events such as the onset of the Gaza conflict, and the earthquake in Turkey and Syria. ![Cover of goDonate 2024 online donations report](https://wfay6x.infiniteuploads. cloud/2024/04/Online-Donations-Insights-Report-Cover.jpg) Report cover The analysis also highlights that: * 47% of the total donations for the year were made during November and December 2023 – up from 45% in 2022 * Donors were more likely to opt in to receive communications via email compared to all other fundraising channels * There is a growing trend towards using Legitimate Interest for phone fundraising consent Vicky Reeves, Managing Director, goDonate, said: > “The use of digital wallets such as ApplePay has significantly increased year- > on-year not just for one-off donations but for monthly gifts as well. It is vital > that charities offer the widest possible range of payment choices within their > donation journeys. >   > “Overall, it’s fantastic to see that the downward trend of donations during the > past couple of years has been reversed. An increase in both the number of online > donations and income across the board in 2023 proves that UK donors are still > eager to support charities, and remain generous when they do.” The report is available by request at Ch************@******te.digital. * **[Fundraising predictions for 2017](https://fundraising.co.uk/2017/01/05/fundraising-predictions-2017/)**( 5 January 2017) * **[Don’t stand next to the window!](https://fundraising.co.uk/2017/02/06/dont-stand-next-window/)**( 6 February 2017) * **[Mind’s retail arm pilots contactless donation terminals](https://fundraising.co.uk/2018/03/23/minds-retail-arm-pilots-contactless-donation-terminals/)**( 23 March 2018)