# ‘More than a shop’ campaign highlights value of charity shops

- Link: https://fundraising.co.uk/2024/04/25/more-than-a-shop-campaign-highlights-value-of-charity-shops/
- Published: 2024-04-25T09:00:00+01:00
- Author: Melanie May

**The Charity Retail Association’s More than a shop campaign is running across social
media this week, between 22 and 29 April, to highlight the many benefits of charity
shops.**

The association says that the campaign is to celebrate and raise attention to the
fact that a charity shop is not just about the shopping experience but has charitable,
social and reuse functions that no other form of retail shares.

Charities are encouraged to join in with shareable assets available that share the
many roles charity shops fulfil, which can be used across social channels.

## Advertisement

The campaign highlights that charity shops are a source of £75.3 billion of social
value a year – a figure from the Charity Retail Association’s 2022 [The value of giving back – the social return of charity shops](https://www.charityretail.org.uk/social-value-and-social-return-on-investment-sroi-of-charity-shops/)
report.

![](https://wfay6x.infiniteuploads.cloud/2024/04/Great-causes.jpg)

![](https://wfay6x.infiniteuploads.cloud/2024/04/Fund-raisers.jpg)

It also draws attention to charity shops as:

 * Reuse experts – reducing the volume of items thrown away each year.
 * Community – at the heart of their communities, bringing people together.
 * Fund-raisers – raising more than £300mn a year.
 * The face of great causes – a visible, recognisable reminder of charities and 
   their causes.
 * High street champions – bringing people to the area, helping to boost footfall
   for nearby businesses, and being flexible enough to ‘pop-up’ where needed, such
   as in empty units.
 * Inclusion advocates ­­– providing a place for people with different background
   to come together, to shop and socialise.
 * Retail upskillers – providing opportunities for learning new skills, such as 
   using the till, visual merchandising, customer service, health and safety, maintaining
   a shop floor, and social media skills.
 * Sustainable fashion pioneers – providing shoppers with preloved clothing, accessories
   and home decor. 
 * Affordable home starters ­­– a source of sustainable and affordable furniture
   and homewares.

Assets can be found [here](https://www.charityretail.org.uk/more-than-a-shop-2024/).

 * **[Charity shops sales remain steady after 2023’s record growth but online channels provide boost](https://fundraising.co.uk/2024/05/30/charity-shops-sales-remain-steady-after-2023s-record-growth-but-online-channels-provide-boost/)**(
   30 May 2024)
 * **[Nominations open for new UK’s Favourite Charity Shop Award](https://fundraising.co.uk/2024/06/17/nominations-open-for-new-uks-favourite-charity-shop-award/)**(
   17 June 2024)
 * **[Hospice of St Francis wins Charity Retail Award’s first Social Value Award](https://fundraising.co.uk/2024/07/01/hospice-of-st-francis-wins-charity-retail-awards-first-social-value-award/)**(
   1 July 2024)