# New social impact initiative aims to encourage more people to assess their giving habits

- Link: https://fundraising.co.uk/2024/02/29/new-social-impact-initiative-aims-to-encourage-more-people-to-assess-their-giving-habits/
- Published: 2024-02-29T15:23:55+00:00
- Author: Melanie May

**A social impact initiative has launched that aims to increase ‘thoughtful’ giving.**

Giving 1 Percent seeks to encourage more individuals – and not just the well off–
to donate at least 1% of their net monthly income to charitable causes.

Founded by US entrepreneur Mindy Gibbins-Klein, it invites people to find their ‘
giving number’, which represents a percentage of their net income. Visiting the 
[Giving 1 Percent website](https://www.giving1percent.com/), individuals can anonymously
input their income and donation figures to calculate their giving number, and consider
how they can contribute to charitable causes. They can also add it to the total 
on the site – so far donors have recorded giving over $75k (just over £59k) in existing
monthly donations.

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People are not asked to donate through the site, nor does it recommend how they 
should give or to what charities.

The inspiration for Giving 1 Percent came from Gibbins-Klein’s personal experiences
of growing two businesses but losing sight of her regular charitable giving. Realising
this sparked her journey to both increase her own charitable donations but also 
to inspire others to be more mindful of their giving.

She commented:

> “During the pandemic, I had time to reflect on a lot of things. I realised I was
> very fortunate to have had an exceptional few years in business. At that point
> though, I realised that my income had gone up but my giving hadn’t kept up.”

Talking about Giving 1 Percent, she added:

> “Why 1%? I’m not saying people should stop there, but it’s a start. The process
> is simple: calculate your giving number, add it to the total, and spread the word.
> By amplifying the message of Giving 1 Percent, we can collectively make a significant
> impact on many of the most pressing societal challenges faced today.”