# Fundraising World launched as global skillshare for fundraisers

- Link: https://fundraising.co.uk/2024/02/21/fundraising-world-launched-as-global-skillshare-for-fundraisers/
- Published: 2024-02-21T16:44:37+00:00
- Author: Howard Lake

**Fundraising World is a new publication from UK Fundraising and **[Dekode](https://www.linkedin.com/company/dekode/)**,
designed to share outstandingly successful fundraising campaigns from around the
world.**

Each week on [Fundraising World](http://fundraisingworld.com) we interview one successful
fundraiser, asking them to share the detail on what they achieved and how, and what
lessons other fundraisers might learn. Each week it is a different country, a different
sized-organisation, a different cause – and a different challenge.

### Global skillshare for fundraisers

We call it a **global skillshare** because we’ve designed it to spread examples 
that fundraisers can be inspired by.

## Advertisement

Every country’s philanthropic and social conditions are different, so fundraising
can take different forms. But some elements of giving are surprisingly similar around
the world:

 * people need to give
 * they do so in response to simple yet powerful truths well told
 * fundraisers and charities which successfully align behind a clear purpose can
   inspire people to believe they can help achieve a seemingly impossible dream.

That’s what we are sharing on Fundraising World. And we’ve got a long list of these
stories, all of which we know fundraisers elsewhere can learn from. And we have 
plans to provide more tools to help you learn how to grow giving and at pace.

So, for our first edition, here’s a chance to catch up on all the stories we’ve 
featured so far.

Meanwhile don’t forget to sign up for updates from Fundraising World [via email](https://fundraisingworld.com/#subscribe-to-our-newsletter)
or our [WhatsApp channel](https://whatsapp.com/channel/0029VaLE1tLDzgTBAcoIeR0Y).

## 1. Børns Vilkår – driving growth by putting the mission at the heart of fundraising

![For nogle børn har julen et trist spejlbillede.

Image of a shiny Christmas bauble
with a childre's face reflected in it.](https://wfay6x.infiniteuploads.cloud/2024/
02/image.png)

Image: Børns Vilkår

“We were getting more calls to the helpline than we could answer,” says [Lisbet Christoffersen](https://www.linkedin.com/in/lisbet-christoffersen-65b65287/),
Børns Vilkår’s head of communications, press and fundraising. “So we decided we 
needed to expand our services and we wanted to do it quickly.” [Read more…](https://fundraisingworld.com/borns-vilkar-driving-growth-by-putting-the-mission-at-the-heart-of-fundraising/)

## 2. Make-A-Wish Netherlands takes a more emotive approach across branding & fundraising – & almost doubles income in two years

![Celina, 14, lying in a hospital bed.

Zonder jou geen wens](https://wfay6x.infiniteuploads.
cloud/2024/02/image-1.png)

Celina, 14. Image: Make A Wish Netherlands

Since [Make-A-Wish Nederland](https://www.linkedin.com/company/make-a-wish-nederland/)
launched a more emotive approach to fundraising with their ‘This is your world now’
campaign in November 2020, donor numbers, average gift amount, and annual income
from individual donors have risen every successive year.

In fact, the latter has almost doubled since 2020/21 to reach over €1mn in 2022/
23, while donor numbers have increased from 11,235 to 16,323, and average gift size
from €46 to €65. [Read more…](https://fundraisingworld.com/make-a-wish-netherlands-takes-a-more-emotive-approach-across-branding-fundraising-almost-doubles-income-in-two-years/)

## 3. WWF Norway – harnessing the power of collaboration to drive fundraising success

![WWF Norway campaign image, featuring a turtle caught in green fishing nets](https://
wfay6x.infiniteuploads.cloud/2024/02/image-2.png)

Image: WWF Norway

“By aligning our teams, we were better-equipped with access to the elements that
we all needed to succeed – access to facts, good stories, results, photos and film/
video are all essential components which can be used effectively throughout the 
charity for different objectives,” explains [Ina Therese Toften](https://www.linkedin.com/in/inatheresetoften/).

“We also found that having common campaign meetings and implementing a digital calendar
shared between fundraising and communications were both very important elements 
to align our work and move forward together in the same direction.” [Read more…](https://fundraisingworld.com/wwf-norway-harnessing-the-power-of-collaboration-to-drive-fundraising-success/)

## 4. UNICEF Argentina: uniting for a common cause

![Unicef Argentina outdoor fundraising concert](https://wfay6x.infiniteuploads.cloud/
2024/02/image-3.png)

Photo: Unicef Argentina 2023 Ale Ibañez

The “Whistleblowers for Children” campaign helped UNICEF Argentina hit 160% growth
in pesos (due to inflation) and raise $16m in 2023.

Although these were significant gains, adds [Martín Giménez Rébora](https://www.linkedin.com/in/mart%C3%ADn-gim%C3%A9nez-r%C3%A9bora-4a9719125/),
the main benefit was breaking down the internal silos. [Read more…](https://fundraisingworld.com/unicef-argentina-uniting-for-a-common-cause/)

## 5. What does philanthropy look like in Southern Africa?

![Women participate in a Village Savings and Loan meeting in Namasalima village,
Mulanje District, Malawi.](https://wfay6x.infiniteuploads.cloud/2024/02/image-4.
png)

Women participate in a Village Savings and Loan meeting in Namasalima village, Mulanje
District, Malawi.

“It wasn’t until I delved deep into the world of fundraising that the significance
of Ubuntu in shaping philanthropy within Southern African communities truly dawned
on me,” says [Nyasha Njela – MCIOF(Dip)](https://www.linkedin.com/in/nyasha-n-a9161059/).“
It’s about more than just the individual contributing; it’s about the collective
and embracing our shared humanity”. [Read more…](https://fundraisingworld.com/what-does-philanthropy-look-like-in-southern-africa/)

## 6. CHAS: big impact, small country – when fundraising basics are done well

![A smiling child on a swing, with his mother, out of focus, behind him, smiling
too. Image: CHAS](https://wfay6x.infiniteuploads.cloud/2024/02/image-5.png)

Still from CHAS TV advert. Image: CHAS

CHAS credits the ‘basics’ for its extraordinary success. In the last seven years,
income from individual giving has grown from £250k/year to a projected £2.5 million
for the year 2023-2024.

Excellent stewardship is another ‘basic’, which is proving very effective. According
to [Iain McAndrew MInstF](https://www.linkedin.com/in/iain-mcandrew-minstf-7b276613/)
their donor base currently stands at 48,000 — double what it was at the start of
their transformation — and their most recent survey showed 99.6% of supporters surveyed
were proud/very proud to support the charity. [Read more…](https://fundraisingworld.com/chas-big-impact-small-country-when-fundraising-basics-are-done-well/)

## 7. UNICEF India: planning for success

![IKEA Hyderabad, Dec 2023. UNICEF facer Shroen Deshmukh chats to a new donor.](
https://wfay6x.infiniteuploads.cloud/2024/02/image-6.png)

IKEA Hyderabad, Dec 2023. UNICEF facer Shroen Deshmukh chats to a new donor. Photo:
Unicef India

By bringing in the commercial specialist, which employed up to 700 face-to-face 
fundraisers, within 12 months of starting, UNICEF India saw recruitment jump from
900 a month to over 9,000.

[Richard Beighton](https://www.linkedin.com/in/richard-beighton-50aba33/) says that
since the initiatives began India has become UNICEF’s fastest-growing country in
terms of fundraising, recruiting 123,000 new regular donors in 2022 and looking 
to grow this still further. Income from individuals has thus grown thirteen-fold.
[Read more…](https://fundraisingworld.com/unicef-india-planning-for-success/)

## 8. The Royal Flying Doctor Service Victoria: embracing face-to-face fundraising

![Red belly Royal Flying Doctor Service plane with pilot Sean and flight nurse at
the Essendon hangar.](https://wfay6x.infiniteuploads.cloud/2024/02/image-7.png)

Red belly RFDS plane with pilot Sean and flight nurse at the Essendon hangar. Photos
by Joe Vittorio.

A session at a fundraising conference gave CEO, Scott Chapman, and General Manager
for Marketing and Fundraising, Marie Quirke, the inspiration that investing in its
regular giving programme was a tangible way forward.

The charity’s initial projected return on its investment was reduced from two years
to 14 months… Chapman commented: “We kept going and kept pushing forward. And that’s
an important lesson – keep believing in what you’re trying to do, and keep doing
your best to get there.” [Read more…](https://fundraisingworld.com/the-royal-flying-doctor-service-victoria-embracing-face-to-face-fundraising/)

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_This post originally appeared in a slightly different form as the first edition
of the [Fundraising World insight & more newsletter](https://www.linkedin.com/newsletters/fundraising-world-insight-7161330206782214144/)
on LinkedIn, and is republished – of course – with permission._