# Bookshop.org partners with BookTrust on Feb fundraising drive, & more partnership news

- Link: https://fundraising.co.uk/2024/02/12/bookshop-org-partners-with-booktrust-on-feb-fundraising-drive-more-partnership-news/
- Published: 2024-02-12T09:03:00+00:00
- Author: Melanie May

**Bookshop.org’s new charitable initiative Read It Forward raises funds through 
sales of children’s books, while ScottishPower is celebrating reaching £40mn raised
for its longstanding partner Cancer Research UK. More on these and other fundraising
partnerships below.**

![](https://wfay6x.infiniteuploads.cloud/2024/02/EY_Family_Shoot_2019_01.jpg)

#### Bookshop.org ‘Read It Forward’ initiative raises funds for BookTrust

This February sees Bookshop.org donate 10% of every children’s book sale to [BookTrust](https://www.booktrust.org.uk/).
Launching in time for half-term, [Read It Forward](https://uk.bookshop.org/lists/read-it-forward-2024)
encourages all parents, teachers, guardians and educators to consider purchasing
books from Bookshop.org and means that any children’s book sold through the platform
during the month raises a donation. Read It Forward is Bookshop.org’s new charitable
initiative, which aims to inspire a love of reading in the next generation.

## Advertisement

The money raised will support BookTrust’s work with children, especially those from
low-income families or vulnerable backgrounds.

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![](https://wfay6x.infiniteuploads.cloud/2024/02/Football-Picture-Give-and-Take.
jpg)

#### Firms pledge to double Mahdlo Youth Zone £25,000 fundraising target

A campaign to raise £25,000 by [Mahdlo Youth Zone](https://www.mahdloyz.org/) in
Oldham to help its members and their families through the cost-of-living crisis 
could see the total double thanks to a match-funding pledge from two businesses 
with close connections to the town and the charity. National placemaker Muse, which
is currently working with Oldham Council on town centre regeneration and offering
working placements to Oldham College students, is joining forces with seventh generation,
family-owned brewers JW Lees, to match all donations to Mahdlo’s ‘Give and Take’
campaign supporting young people and their families this winter and beyond.

Mahdlo is aiming to hit a £25,000 fundraising target by the end of March, with both
firms pledging to boost the total to £50,000. Both firms share close links to the
charity and the town. JW Lees MD, William Lees-Jones, is Mahdlo’s first ever chairman,
while Muse MD, Phil Mayall, is Oldham born and bred and began his construction career
renovating a house in Saddleworth.

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![](https://wfay6x.infiniteuploads.cloud/2024/02/Princes-Trust.jpg)

#### SimplyBusiness announces three-year partnership with The Prince’s Trust

Funds raised from the partnership will enable [The Prince’s Trust](https://www.princes-trust.org.uk/)
to continue to deliver its Enterprise Programme, which offers support and funding
to help young people aged 18-30 explore their business ideas so that they can start
their own business with the help of Prince’s Trust staff and volunteer business 
mentors.

The new partner was chosen by Simply Business employees, and to mark the partnership
they’re kicking off with a 10,000 step challenge throughout the month of February.
For the last three years Simply Business was partnered with Mind, raising over £
450,000. Previously Simply Business was partnered with Whizz-Kidz in 2018 to 2021,
a charity for disabled children, and achieved over 500 volunteering hours and raised
over £340,000.

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![](https://wfay6x.infiniteuploads.cloud/2024/02/image001-6.png)

#### Pertemps donates £100k to Sense’s employment service

[Sense’s](https://www.sense.org.uk/) partnership with Pertemps started in 2022, 
aimed at tackling the employment gap. Since then, the West Midlands based recruitment
firm has donated £100,000 to the charity, funding its employment service, which 
provides help with searching for jobs, job interviews and support in the workplace.

In turn, Sense advises Pertemps (which recently won an award from ‘Investors in 
People’ for its inclusivity and diversity work) on the creation of more inclusive
recruitment processes and materials.The strategic partnership between Sense and 
Pertemps seeks to ensure that careers are not only accessible but tailored to meet
the unique needs of individuals with diverse abilities.

---

> We are thrilled to announce our exciting new three-year partnership with [@alzheimerssoc](https://twitter.com/alzheimerssoc?ref_src=twsrc%5Etfw),
> a charity that offers dedicated support to those affected by dementia, campaigns
> for change and funds groundbreaking research for a better tomorrow. [pic.twitter.com/74iYy8RM29](https://t.co/74iYy8RM29)
> — Travis Perkins (@TravisPerkinsCo) [February 5, 2024](https://twitter.com/TravisPerkinsCo/status/1754437299520110820?ref_src=twsrc%5Etfw)

#### Travis Perkins and Alzheimer’s Society announce new three-year partnership

Travis Perkins has announced a new three-year partnership with [Alzheimer’s Society](https://www.alzheimers.org.uk/),
to raise funds and awareness for the charity’s work.

Together, Travis Perkins and Alzheimer’s Society will also raise awareness and understanding
of dementia and of the charity’s network of local support services for people with
dementia and their carers. Colleagues will take part in a variety of fundraising
initiatives including Alzheimer’s Society’s ‘Memory Walk’ and the ‘Forget Me Not
Appeal.’ The new partnership was the result of a vote that was opened up to Travis
Perkins, Benchmarx, Hire and Managed Service colleagues who work in its 500+ branches
across the UK. It follows a seven-year partnership with Macmillan Cancer Support,
where Travis Perkins raised £4.5 million for the cancer care charity.

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![](https://wfay6x.infiniteuploads.cloud/2023/01/pexels-any-lane-5728193.jpg)

#### GC Live raises over £6,400 for Cash for Kids’ Mission Christmas campaign

GC Live, a new major events organiser, has raised £6,472 for Cash for Kids West 
Scotland during their Starry Nights Christmas experience at Dean Castle near Kilmarnock.
The money has helped support 4,925 local Ayrshire children.

The [Cash for Kids Mission Christmas](https://cashforkids.org.uk/mission) appeal
helps to ensure that every child wakes up to a visit from Santa with presents delivered
to hundreds of thousands of children who would otherwise go without.

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![](https://wfay6x.infiniteuploads.cloud/2024/02/SP-CRUK-Ellie-Cook-1.jpg)

#### ScottishPower celebrates raising £40million for Cancer Research UK

ScottishPower has reached a £40million fundraising milestone for its longstanding
charity partner [Cancer Research UK](https://www.cancerresearchuk.org/).

The energy company, its customers and staff have supported Cancer Research UK since
2012. ScottishPower raises money through initiatives including its Help Beat Cancer
energy tariff, employee and customer fundraising, as well as sponsorship of Race
for Life events across the UK and Stand Up To Cancer campaigns.

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![Dalkeith Country Park, raising funds for Make2ndsCount ](https://wfay6x.infiniteuploads.
cloud/2024/02/image002-4.jpg)

#### Make 2nds Count & Dalkeith Country Park celebrate over £8K raised during partnership

A two-year partnership between [Make 2nds Count](https://make2ndscount.co.uk/) and
Dalkeith Country Park has reached its conclusion, raising over £8,217 in this time.
Events during the partnership included seasonal fashion shows with luxury raffles
at Restoration Yard, The Kitchen Menu Donations – donating 50p from every dessert–
a Wishing Tree at the 2022 Spectacle of Light and an online art auction as part 
of the Inception Art Show at Dalkeith Palace. Dalkeith Country Park also displayed
informative signage throughout the park during Breast Cancer Awareness Month.

The collaboration, which commenced in January 2022, was initiated through a close
connection with Karen Henderson, a patient ambassador for Make 2nds Count. The Karen
Henderson Legacy Fund, established by her husband, has become a beacon of support
for Make 2nds Count and was the driving force behind this inspiring partnership.

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![](https://wfay6x.infiniteuploads.cloud/2024/02/Penny-Lock-and-Paul-Butterworth-
Chambers-Wales-South-East-South-West-and-Mid-with-Gareth-Rees-and-Rhian-Mannings-
in-the-centre-2wish.jpg)

Penny Lock and Paul Butterworth (Chambers Wales South East, South West and Mid) 
with Gareth Rees and Rhian Mannings in the centre (2wish)

#### 2wish Cymru is chosen charity for Wales Business Awards 2024

Bereavement support charity [2wish Cymru](https://www.2wish.org.uk/) has been announced
as the chosen charity for this year’s Wales Business Awards. Chambers Wales South
East, South West and Mid will be raising awareness of the charity’s work and fundraising
for 2wish Cymru during the Wales Business Awards ceremony in May. The event, which
celebrates the best of Welsh business, takes place on 16 May at The Vale Resort,
with broadcaster Andrea Byrne returning as host. Businesses have until 29 February
to enter the awards.
