# Morrisons seeks next national charity partner

- Link: https://fundraising.co.uk/2024/02/02/morrisons-seeks-next-national-charity-partner/
- Published: 2024-02-02T08:00:00+00:00
- Author: Melanie May

**Morrisons is looking for its next national charity partner for a three-year deal
that, based on its current partnership with Together for Short Lives, could see 
it raise at least £10 million in this time.**

Charities have until the closing date of Sunday 29 February to apply, and the partnership
will start from 28 October 2024.

Morrisons’ partnership with [Together for Short Lives](https://www.togetherforshortlives.org.uk/)
is set to beat its £10mn target by the end of this October.  Previous partnerships
have seen it raise over £7 million for Sue Ryder between 2014-2017 and £18.4mn for
Young Lives vs Cancer in a five-year partnership that ran from 2017-2022.

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Most of the money raised comes from colleague-led fundraising activity across supermarkets,
convenience stores and sites including collections, fundraising appeals and challenge
events.

Morrisons Every Pack Gives Back cause-related-marketing programme also raises millions
by working with a range of brands and products throughout the year to donate a percentage
of sales.

Prospective charity partners must demonstrate their ideas for a national partnership
with a local feel that will engage colleagues and customers throughout the communities
Morrisons serves. Money raised will be split between a new project or projects, 
and existing core services. 

To be considered, charities must be registered as a charity in England & Wales and
in Scotland, and operate and deliver services on a national scale across the three
countries. They must also demonstrate strong community links across the country 
in both fundraising and project delivery, and mustn’t work with a direct competitor
of Morrisons on a national scale.

More information can be [found here](https://www.morrisons-corporate.com/media-centre/charity-of-the-year/).

Holli Kellett, Morrisons Charity Specialist, said:

> “Supporting good causes is extremely important to Morrisons. We are very proud
> of our previous charity partnerships and the work we are doing with our current
> partner Together for Short Lives. As we continue to work with them towards exceeding
> our £10 million target by October 2024, we look forward to the process of finding
> our next charity partner.”