# 2023 saw record-breaking £550mn donated to UK charities through JustGiving

- Link: https://fundraising.co.uk/2024/01/03/2023-saw-record-breaking-550mn-donated-to-uk-charities-through-justgiving/
- Published: 2024-01-03T08:27:09+00:00
- Author: Melanie May

**JustGiving saw the most donations to good causes and the highest total raised 
since launch in 2023, with £550mn going to almost 20,000 UK charities.**

Almost one million (+950,000) [JustGiving](https://www.justgiving.com/) fundraising
pages were set up – an average of 2,600 pages per day and 9% more than last year.
There were also two million more donations to UK charities in 2023 compared to 2022,
and 3.5 million people donated to a good cause more than once.

April was the busiest month of the year for giving overall, with tens of millions
of pounds donated to London Marathon fundraisers, while Friday was the most popular
day of the week to donate to charity.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The most popular fundraising activities were running, walking, cycling and swimming,
with over 65 million miles recorded on fundraisers’ Fitbits and Strava apps. This,
JustGiving says, is the equivalent of 2600 laps around planet earth, or 169 trips
to the moon.

#### Most popular fundraising activities on JustGiving

Overall, running, walking and cycling were the most popular, but streaming saw almost
£1.5mn raised for good causes by fundraisers on platforms such as Twitch, YouTube
and TikTok.

JustGiving also reports that charitable skydiving challenges increased by 40% and
collectively raised almost than £5.5mn. However, skipping challenges saw the biggest
increase in popularity overall, with 286% more sponsored skips this year than last,
raising almost £230,000.

Fundraising efforts for events such as coffee mornings increased by 127%, raising
more than £2mn, followed by Movember, which increased by 24% and raised almost £
800,000. Hair challenges were also popular with 13% more individuals growing a mullet
for charity than in 2022, and more than 3,600 people shaving their hair off for 
good causes. 

**Top 10 activities:**

 * Running
 * Walking 
 * Cycling
 * Swimming
 * Climbing / hiking
 * Football
 * Coffee mornings
 * Skydiving
 * Boxing
 * Rugby
 * Dancing
 * Baking 
 * Tough Mudder
 * Movember
 * Online streaming

#### Most generous areas across the UK

Norwich was the most giving area, with one in five (22%) of its residents donating
to charitable causes on JustGiving last year, while Bristol, which was 2022’s most
generous UK city, slipped to second place, closely followed by Reading.

**Top 10 areas:**

 * Norwich
 * Bristol
 * Reading
 * Cambridge
 * Manchester
 * Nottingham
 * Preston
 * Cheltenham
 * York
 * Glasgow

#### Top 10 causes donated to on JustGiving

Most popular causes for donations were cancer, children and mental health related:

 * Cancer
 * Children
 * Mental health
 * Humanitarian
 * Poverty
 * Alzheimer’s and dementia
 * Local
 * MND
 * Heart disease
 * Brain tumour

Pascale Harvie, President and General Manager of JustGiving said:

> “The enormous generosity from people across the world has made this a record-breaking
> year for giving, with more than 18 million donations to almost 20,000 UK charities.
>  
> “Despite it being a very difficult year for so many people, I have consistently
> been amazed by the incredible lengths that individuals have gone to, in order 
> to raise funds and awareness for the causes closest to them.
>  
> “To every single person that has supported a good cause this year, on behalf of
> all of our charity partners, thank you.”

 * **[Crowdfunding – a Web 2.0 twist on what community fundraisers have always done?](https://fundraising.co.uk/2009/05/15/crowdfunding-web-20-twist-what-community-fundraisers-have-always-done/)**(
   15 May 2009)
 * **[AngelShares launches new arts crowdfunding site](https://fundraising.co.uk/2011/11/17/angelshares-launches-new-arts-crowdfunding-site/)**(
   17 November 2011)
 * **[NCVO offers £1000 prize in Crowdfunding Challenge 2012](https://fundraising.co.uk/2012/08/23/ncvo-offers-1000-prize-crowdfunding-challenge-2012/)**(
   23 August 2012)