# Alternative Black Friday round up – 2023

- Link: https://fundraising.co.uk/2023/11/24/alternative-black-friday-round-up-2023/
- Published: 2023-11-24T08:33:03+00:00
- Author: Melanie May

**It’s Black Friday, but not everyone is doing it the same way. Here’s a round up
of the brands that are using it to give back in some way this year.**

![](https://wfay6x.infiniteuploads.cloud/2023/11/download.png)

#### Paddy & Scott’s fund meals not deals this Black Friday weekend

This Black Friday weekend, Suffolk-based coffee company [Paddy & Scott’](https://fundraising.co.uk/2023/11/24/alternative-black-friday-round-up-2023/paddyandscott.shop)
[s](http://paddyandscott.shop) is taking a different approach. Instead of participating
in the price slashing frenzy, they have decided to donate 10 school meals for every
order made in their online shop. This initiative is part of their Lunch Box scheme,
which provides school meals to children in coffee-growing regions so they can focus
on their studies without worrying about where their next meal will come from.

---

![](https://wfay6x.infiniteuploads.cloud/2023/11/Humes-Outfitters-Give-Back-Friday-
Volunteer-farm-visit.jpg)

Children visit a local farm where the Humes Outfitters team volunteered

#### Humes Outfitters does Give Back Friday

Family owned country fashion retailer [Humes Outfitters](https://www.ahume.co.uk/blog/give-back-friday/)
are doing [‘Give Back Friday’](https://www.ahume.co.uk/blog/give-back-friday/) instead
of Black Friday. This means that customers will receive a charity cookbook and £
10 will be donated to charity on their behalf. Humes Outfitters supports a number
of charities including RHET and The Country Trust, and has also volunteered with
them.

## Advertisement

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![](https://wfay6x.infiniteuploads.cloud/2023/11/Screenshot-2023-11-24-at-08.00.23.
png)

#### Montane supports Fix the Fells

[Montane](http://montane.com/) is supporting Fix the Fells by donating its Black
Friday marketing budget to the work of the charity’s volunteers, and if people add
a donation to Fix The Fells on their Montane purchase this weekend, Montane will
double their donation, up to a cap of £5,000. The money donated will go towards 
the maintenance of upland Lakeland fells, in turn helping to combat the damaging
effects of erosion in the region. Fix the Fells maintain over 344 upland paths, 
covering 410 miles (661km). Montane has been giving back on Black Friday since 2019.

---

![](https://wfay6x.infiniteuploads.cloud/2023/11/Screenshot-2023-11-24-at-08.07.33.
png)

#### Osprey introduces Green Friday project

[Osprey](https://www.osprey.com/gb/) has introduced a community-centred Green Friday
project for 2023 which allows outdoors people to vote for the conservation projects
they wish it to support this year. Osprey’s Green Friday initiative will run from
23-28 November, during which it will offer a 20% discount on selected products to
its customers, and donate 20% of every sale purchase to support The European Outdoor
Conservation Association’s conservation efforts. Osprey also lets its customers 
decide which of its conservation projects will receive its support.

---

> Bright Friday is now live!
> This 'Black Friday' we are honouring our commitment
> to give back for the fifth year running by donating 15% of our sales from 17th-
> 27th November on our website to children’s charity [@cashforkids](https://twitter.com/cashforkids?ref_src=twsrc%5Etfw)
> [#MissionChristmas](https://twitter.com/hashtag/MissionChristmas?src=hash&ref_src=twsrc%5Etfw)
> appeal – [https://t.co/Bc4ph8S8Mq](https://t.co/Bc4ph8S8Mq) [pic.twitter.com/CmHuJgJKDh](https://t.co/CmHuJgJKDh)
> — Keela (@KeelaOutdoors) [November 17, 2023](https://twitter.com/KeelaOutdoors/status/1725499130795999598?ref_src=twsrc%5Etfw)

 **SEE ALSO: [British Heart Foundation invites donated items by Freepost ahead of Black Friday](https://fundraising.co.uk/2020/11/09/british-heart-foundation-invites-donated-items-by-freepost-ahead-of-black-friday/)(
9 November 2020)**

#### Keela supports Cash for Kids

For the fifth consecutive year, Scottish outdoor brand [Keela](http://keelaoutdoors.com/)
will make a cash donation equating to the value usually set aside for Black Friday
discounts. 15% of all sales (excludes returns/credits from sales) generated over
the ten-day period will be given to the Cash for Kids charity to support their work
across the year.

---

> Concerned about the environmental impact of Black Friday? We’re embracing Blue
> Friday: shop with us online between 20-27 November and our marine charity partners
> will receive double donations 💙[#seachangewine](https://twitter.com/hashtag/seachangewine?src=hash&ref_src=twsrc%5Etfw)
> [#ecoblackfriday](https://twitter.com/hashtag/ecoblackfriday?src=hash&ref_src=twsrc%5Etfw)
> [#sustainableblackfriday](https://twitter.com/hashtag/sustainableblackfriday?src=hash&ref_src=twsrc%5Etfw)
> [#sustainablegifting](https://twitter.com/hashtag/sustainablegifting?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/U4qmhuR1Gm](https://t.co/U4qmhuR1Gm)
> — Sea Change Wine – The Eco-Conscious Wine Range 🍷 (@SeaChangeWine) [November 20, 2023](https://twitter.com/SeaChangeWine/status/1726567581031510361?ref_src=twsrc%5Etfw)

#### Sea Change gives double donations

Shop with family wine business [Sea Change](https://seachangewine.com/) between 
20 and 27 November, and its marine charity partners will receive double donations.
Usually, for every 75cl bottle of Sea Change wine sold, it contributes a minimum
of 25 Euro Cents to its charity partners, and since its launch in 2018, has raised
in excess of €400,000 for them. Partners include Sea-Changers and Ocean Generation.

---

> To commemorate the spirit of giving during this season, we're donating a portion
> of our [#blackfriday](https://twitter.com/hashtag/blackfriday?src=hash&ref_src=twsrc%5Etfw)
> profits to Young Minds through Work for Good- a charity organisation dedicated
> to improving children's mental health and well-being. ✨ [https://t.co/jRnjebrVux](https://t.co/jRnjebrVux)
> [pic.twitter.com/Kmk9zqqka9](https://t.co/Kmk9zqqka9)
> — Pentagon Play (@PentagonPlayUK) [November 7, 2023](https://twitter.com/PentagonPlayUK/status/1721920678708863254?ref_src=twsrc%5Etfw)

 **SEE ALSO: [Small businesses turn Black Friday into good and fundraise for charity](https://fundraising.co.uk/2022/11/22/small-businesses-turn-black-friday-into-good-fundraise-for-charity/)(
22 November 2022)**

#### Pentagon Play supports YoungMinds

For every purchase on Black Friday, school playground specialist [Pentagon Play](https://www.pentagonplay.co.uk/)
is giving a 10% donation to YoungMinds.

---

![salcome brewery ad for Black Friday](https://wfay6x.infiniteuploads.cloud/2023/
11/Screenshot-2023-11-24-at-08.09.19.png)

#### Salcome Brewery donates 10% of profits to Devon Environment Foundation

[Salcombe Brewery Co](https://salcombebrewery.com/) has announced that it will be
donating 10% of the profits from its Black Friday online sales to the Devon Environment
Foundation, which provides grants for grassroots projects that regenerate nature.

---

![black white and grey womens tops on hangers on a clothes rail](https://wfay6x.
infiniteuploads.cloud/2022/02/pexels-artem-beliaikin-994523.jpg)

#### St Wilfrid’s Hospice offers ‘sustainable alternative’

According to [the Sussex Express](https://www.sussexexpress.co.uk/business/sussex-charity-shops-to-hold-black-friday-sale-with-ps1-or-less-offers-4414858),
from Black Friday to Cyber Monday, Sussex and Hampshire’s [St Wilfrid’s Hospice](https://stwh.co.uk/)
is offering ‘a sustainable alternative’ across all 12 of its shops in the region.
The charity will be featuring a selection of offers for £1 on warm winter clothing,
party wear, and seasonal sparkle, as well as its regular affordable pre-loved items.

---

> Just pink things at 40% off 🌸🦩💕 Also (no, we're not done), half of ALL our 
> profits until Monday will be going to the Fior Di Loto Foundation 🚌 🎓 Head to
> the link to shop and read more📍[https://t.co/3gP17ajouR](https://t.co/3gP17ajouR)
> [#LucyandYak](https://twitter.com/hashtag/LucyandYak?src=hash&ref_src=twsrc%5Etfw)
> [#InMyYaks](https://twitter.com/hashtag/InMyYaks?src=hash&ref_src=twsrc%5Etfw)
> [#dungarees](https://twitter.com/hashtag/dungarees?src=hash&ref_src=twsrc%5Etfw)
> [#overalls](https://twitter.com/hashtag/overalls?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/6FeD44vh5G](https://t.co/6FeD44vh5G)
> — Lucy & Yak (@LucyandYak) [November 22, 2023](https://twitter.com/LucyandYak/status/1727160006670233601?ref_src=twsrc%5Etfw)

#### Lucy & Yak donates to Fior Di Loto Foundation

For the sixth year in a row, this Black Friday Lucy & Yak will be [donating to the Fior Di Loto Foundation](https://lucyandyak.com/pages/fior-di-loto-friday),
which provides education for girls living in the villages surrounding Pushkar in
Northwest India, and continues to support them throughout university and beyond.

This year Lucy & Yak asked the girls to share some drawings of things that make 
them happy. Its design team then took these sketches and turned them into the Fior
Di Loto Original Dungaree which is available in GOTs Certified Organic Cotton Twill.
100% of the profits from the Fior Di Loto dungaree will go to the Fior Di Loto Foundation.
Plus, between 21st and 27th November, half of Lucy & Yak’s profit across all products
will be donated to the Fior Di Loto foundation.

---

![](https://wfay6x.infiniteuploads.cloud/2023/11/unnamed-3.jpg)

#### Divine Chocolate donates to Kuapa Kokoo for orders over £30

This year for Black Friday, for every order over £30, [Divine Chocolate](https://www.divinechocolate.com/)
is donating £3 to Kuapa Kokoo, the cocoa farmers who own Divine, and giving the 
customer free delivery.

---

![](https://wfay6x.infiniteuploads.cloud/2023/11/Screenshot-2023-11-24-at-08.20.02.
png)

#### WUKA to give 1% of sales to Choose Love

This Black Friday, [WUKA](https://wuka.co.uk/) is teaming up with Choose Love. 1%
of all sales on the day will be donated to refugee and humanitarian aid projects.

---

![](https://wfay6x.infiniteuploads.cloud/2023/11/Screenshot-2023-11-24-at-08.26.36.
png)

#### Rapanui says Let’s Take Back Friday

[Rapanui](https://rapanuiclothing.com/) is doing Taking Back Friday ‘so we can build
a future together that we all feel good about’. If anyone has worn-out Rapanui products
or 100% cotton clothing from any brand, they can send it to Rapanui to make it into
new products. The brand will provide store credit in return.

---

> [#BuyNothingNewDay](https://twitter.com/hashtag/BuyNothingNewDay?src=hash&ref_src=twsrc%5Etfw)
> is our alternative to [#BlackFriday](https://twitter.com/hashtag/BlackFriday?src=hash&ref_src=twsrc%5Etfw)
> and throwaway culture.
> It's a perfect opportunity to send a powerful message to
> consumers to re-think their shopping habits & support reuse charities during these
> challenging times 💚 [https://t.co/W7LHW87HNh](https://t.co/W7LHW87HNh)
> — Reuse Network (@reuse_network) [November 16, 2023](https://twitter.com/reuse_network/status/1725132109642113246?ref_src=twsrc%5Etfw)

#### Reuse Network and Buy Nothing New Day

Buy Nothing New Day is [Reuse Network](https://reuse-network.org.uk/)’s alternative
to Black Friday.

---

> If you’re shopping the Black Friday and Cyber Monday sales, make sure you use 
> [@easyuk](https://twitter.com/easyuk?ref_src=twsrc%5Etfw). Over 7,500 brands will
> donate, so you can raise a FREE donation for The Loss Foundation every time you
> grab a bargain! 
>  [https://t.co/V1eOcX1Xkl](https://t.co/V1eOcX1Xkl)[#givebackfriday](https://twitter.com/hashtag/givebackfriday?src=hash&ref_src=twsrc%5Etfw)
> [#fundraisingfriday](https://twitter.com/hashtag/fundraisingfriday?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/4JUndlccaa](https://t.co/4JUndlccaa)
> — The Loss Foundation (@LossFoundation) [November 17, 2023](https://twitter.com/LossFoundation/status/1725408483497902354?ref_src=twsrc%5Etfw)

#### Charities suggest shopping through easyfundraising

Another option – lots of charities, including The Loss Foundation, are suggesting
that people shop using [easyfundraising](https://www.easyfundraising.org.uk/) this
weekend, so that their bargains raise donations for good causes.

#### Double your donation on Black Friday (weekend)

![](https://wfay6x.infiniteuploads.cloud/2023/11/image-2.png)

Buy once, give twice. That’s the theme of Choose Love’s alternative to Black Friday
this year.

“All items purchased on the [Choose Love](https://choose.love) shop this Black Friday
weekend only, will be doubled up to $100,000 thanks to the Gates Foundation”. Products
available include a child’s coat, hot meal, and warm winter clothing.

You can buy items online but you can also visit the physical Choose Love shop at
57 Carnaby Street, London, W1F 9QF, which is open until 24 December.

[Choose Love](https://fundraising.co.uk/2021/11/12/4-charity-christmas-pop-up-shops-for-2021/)
is “a shop like no other – where you can buy essential supplies for refugees and
displaced people across the world. From you, or in the name of a loved one, everything
you buy goes straight to those who need it most.”

 * **[Black Friday: brands using the day to do good](https://fundraising.co.uk/2022/11/24/black-friday-brands-using-the-day-to-do-good/)(
   24 November 2022)
 * **[Independents say no to Black Friday and support charities instead](https://fundraising.co.uk/2021/11/25/independents-say-no-to-black-friday-support-charities-instead/)(
   25 November 2021)
 * **[How some retailers are using Black Friday for fundraising and social good](https://fundraising.co.uk/2015/11/25/how-some-retailers-are-using-black-friday-for-fundraising-and-social-good/)(
   25 November 2015)**

## Comments

### By: HowardLake

- Link: https://fundraising.co.uk/2023/11/24/alternative-black-friday-round-up-2023/#comment-4565
- Published: 2023-11-24T06:10:04+00:00

Nucha responded to this story detailing what they are doing in the run-up to Christmas:

[https://twitter.com/get\_nucha/status/1728005487583547727](https://twitter.com/get_nucha/status/1728005487583547727)
