# Third of consumers plan to give pre-loved gifts this Christmas - Link: https://fundraising.co.uk/2023/11/22/third-of-consumers-plan-to-give-pre-loved-gifts-this-christmas/ - Published: 2023-11-22T09:29:41+00:00 - Author: Melanie May **Pre-loved gifting is on the up, according to an Oxfam-commissioned study, with 33% planning to give second-hand gifts this Christmas, compared with 25% in a comparable study from 2021. This is a percentage increase of a third in two years.** Most of those (94%) are looking to save money during the cost-of-living crisis, but increasingly too, the survey found that people like the idea of buying something with a story behind it (21% – up from 13% in 2021). And those who love the ‘hunting’ aspect of searching for the perfect gift has also risen, from 19% to 28%. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) Lorna Fallon, Director of Retail for [Oxfam](https://www.oxfam.org.uk/), said: > “Attitudes towards buying second hand are really shifting. The clear majority > of us now feel it is acceptable to give pre-loved gifts at Christmas. Whether > it is the cost-of-living crisis or environmental concerns that are driving people > to buy pre-loved, it is encouraging to know that a third of all shoppers are planning > to buy second hand this year. Pre-loved gifts give items a longer life and they > can go on to bring joy to others.” The study of** **3,000 shoppers who celebrate the festive season also found exactly a quarter of those polled are planning to make second-hand gifting a tradition with their loved ones each Christmas, and 53% of respondents say it’s a good lesson to pass on. Young people are the most likely to give second-hand at 73% of the 18 to 24-year- olds surveyed, versus 28% of those aged 55 to 64. TV presenter and Oxfam ambassador, Miquita Oliver, said: > “Second-hand does not mean second-best. In the last few years, we have seen a > rise in popularity of vintage fashion with more and more young people proud to > wear second hand clothes. We need that mindset to extend across gift-giving. Charity > shops are a great place to find unique, thoughtful presents.” #### More findings * According to the OnePoll.com figures, six in 10 people believe it’s more acceptable than ever before to give second-hand gifts to a loved one. * And over half (57%) of respondents admitted being able to find quality items that are second-hand was a pleasant surprise. * The main things Christmas fans are likely to buy second hand versus new are books( 45%), jewellery (28%) and toys and games (28%). * Over a third (36%) of all respondents would be grateful to be given a pre-loved present on December 25, with only 6% saying they’d be shocked or offended. The research also revealed people have more or less the same concerns about climate change now as they had in 2021. Fallon added: > “Second hand shopping offers a unique and high-quality range of gifts. You also > contribute to reducing waste and conserving resources. By swapping just one or > two presents for a pre-loved gift, it will help to stretch the Christmas budget > whilst helping to support people and communities around the world, including those > hit hard by the climate crisis.” * **[Aldi joins Age Scotland on Festive Friends campaign, plus more Christmas partnership news](https://fundraising.co.uk/2023/12/05/aldi-joins-age-scotland-on-festive-friends-campaign-plus-more-christmas-partnership-news/)**( 5 December 2023) * **[Unwanted Christmas gifts most likely to be donated to charity shops, survey shows](https://fundraising.co.uk/2024/01/04/unwanted-christmas-gifts-most-likely-to-be-donated-to-charity-shops-survey-shows/)**( 4 January 2024) * **[Charity launches online sustainable fashion store to support its fundraising](https://fundraising.co.uk/2024/06/05/charity-launches-online-sustainable-fashion-store-to-support-its-fundraising/)**( 5 June 2024)