# M&S to donate £1mn meals via FareShare in run up to Christmas, & more partnership news

- Link: https://fundraising.co.uk/2023/11/22/ms-to-donate-1mn-meals-via-fareshare-in-run-up-to-christmas-more-partnership-news/
- Published: 2023-11-22T13:30:20+00:00
- Author: Melanie May

**From Microsoft and GAME’s support of Football for Good Day, to M&S’s partnership
with FareShare in the run up to Christmas, here are 8 snippets of partnership and
corporate fundraising news.**

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#### Microsoft and GAME support Football For Good Day

GAME® and Microsoft supported [Football For Good Day](https://footballforgood.global/)
on 19 November, a one-day global celebration of youth and unified action throughout
the Commonwealth showcased through football-led activations worldwide, delivered
by [Street Soccer Foundation](https://streetsoccerfoundation.org.uk/).

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Young people who are homeless or at risk of homelessness went head-to-head in an
EA Sports FC 24 gaming competition at the London Stadium, as part of a tournament
celebrating International Football For Good Day. Microsoft and GAME are supporting
partners of the Street Soccer Foundation’s Commonwealth-wide initiative celebrating
football’s ability to change lives for the better.  A gaming arena as set up inside
the London Stadium in Stratford, where players competed in an EA Sports FC 24 tournament
alongside vying for the Football For Good Day Trophy on the pitch.

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#### Dreams & Shelter partner on awareness and donation raising book

Dreams and [Shelter](https://www.shelter.org.uk/) have launched alimited-edition
children’s book, titled ‘A Place To Call Home’,to raise awareness of the realities
of families and children who are homeless living in temporary accommodation.

15,000 of these books will be available in Dreams and Shelter shops for free with
no purchase necessary but donations are welcome, and these will help to fund Shelter’s
emergency helpline. For those unable to get to a store, an animated video version
of the story is available to watch [here](https://www.youtube.com/watch?v=mBR2RlkeVxY&ab_channel=Dreams).

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#### Community radio station granted five-year renewal and expansion

[Drystone Radio](https://www.drystoneradio.com/), a not-for-profit community radio
station covering Bradford, Craven, Ilkley and Wharfedale, has been awarded a five-
year extension to its FM broadcasting licence, as well as expanding its offering
into East Lancashire this November on DAB+. 

Drystone Radio regularly partners with charities to support their efforts, provides
a platform to share their key messages, and helps them to access income that they
would otherwise not receive. This includes the Santa Fun Run in Skipton, which has
trebled in participant numbers since the station’s involvement, and The Principle
Trust, for which the station hosts charity quiz nights. In 2022, the Santa Fun Run
raised in excess of £49,000, a figure that the Drystone team is hoping to beat this
year.  The station was founded in 1998 as a registered charity to promote active
community involvement in regeneration and social inclusion, and to enhance diversity
and inclusion across the Yorkshire Dales and now East Lancashire. It is operated
by a team of over 40 volunteers.

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![](https://wfay6x.infiniteuploads.cloud/2023/11/Colleagues-from-Yorkshire-Building-
Society-volunteer-at-FareShares-regional-hub-in-Barnsley-.jpg)

#### Yorkshire Building Society announces FareShare as new charity partner

Yorkshire Building Society is partnering with [FareShare](https://fareshare.org.uk/)
for the next two years, pledging £1million to support the charity’s Building Skills
for the Future programme to help 2,500 people enter the world of work. The partnership
will see the creation of employability programmes in seven of the charity’s 34 regional
centres, including London, Bristol, Milton Keynes, Leeds and Barnsley, Edinburgh,
and Cardiff. The Building Skills for the Future programmes will offer coaching, 
support, practical workshops and 12-26 weeks of work experience to help enable users
to secure full-time employment.

In addition, the partnership will fund an outreach programme offering free face-
to-face sessions and workshops supporting the building of important skills such 
as CV writing, job searching and improving financial wellbeing. It is hoped that
the two programmes will help 2,500 people improve their employability and help them
become more financially resilient. Yorkshire Building Society will support FareShare
through fundraising and cause collections across its branch network and through 
volunteering opportunities across the charity’s regional centres.  Colleagues from
the Society will also use transferrable skills to deliver employability sessions
and financial resilience lessons as part of the outreach programme.

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![](https://wfay6x.infiniteuploads.cloud/2023/11/fareshare-banner.png)

#### M&S partners with FareShare to distribute meals in Christmas run-up

Marks & Spencer has announced a new partnership with [FareShare](https://fareshare.org.uk/).
Working with one of its biggest fresh food suppliers, 2 Sisters Food Group, M&S 
will donate one million freshly prepared, nutritious ready meals from its ‘Eat Well’
range in the eight weeks leading up to Christmas.

In an industry first, the meals will be made and donated to FareShare directly from
the M&S Food supply chain. The partnership builds on M&S’ food redistribution scheme
with long-standing partner, Neighbourly, which over the past seven years has donated
more than 60 million products – products which are too good to waste – to more than
1,450 local charities and community organisations.

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funds-for-Highland-Hospice-.jpg)

#### Distillery raises £57,000 for Highland Hospice through limited edition bottling

Tomatin distillery has helped to raise £57,500 for [Highland Hospice](https://highlandhospice.org/),
which provides palliative care and essential services for people living in the Scottish
Highlands. In November last year, to mark the 35th anniversary of Highland Hospice,
Tomatin unveiled an exclusive new limited-edition bottling, The Highland Hospice
35th Anniversary Whisky.

Only 35 bottles were produced, using a 35-year-old cask hand-selected by the Hospice’s
Chief Executive, Kenny Steele alongside Tomatin Manager Director, Stephen Bremner,
and Master Distiller, Graham Eunson. With an RRP of £1,250, the expression was sold
through the Tomatin Visitor Centre with some bottles also auctioned to generate 
these important funds for the Scottish charity to continue its work in the local
community.

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![](https://wfay6x.infiniteuploads.cloud/2023/11/Costa-Coffee-Christmas-2023_Sticky-
Toffee-Latte_Sticky-Toffee-Iced-Latte.jpg)

#### Costa donates for every festive drink bought on 18 November

On Saturday 18 November, for every festive drink purchased, Costa Coffee donated
50p from each sale to the [Costa Foundation](https://www.costafoundation.com/). 
Festive drinks included in the promotion were the: Terry’s Hot Chocolate, Black 
Forest Hot Chocolate, Gingerbread and Cream Latte, Sticky Toffee Latte, Sticky Toffee
Iced Latte, After Eight Hot Chocolate, Roasted Hazel Latte, Roasted Hazel Hot Chocolate.

Earlier this year, Costa Coffee offered the same donation on its Summer Frappes 
and Fruit Coolers. The money raised over the weekend was enough to fund the building
of a dormitory block at a high school in South-West Uganda, providing safe accommodation
for 120 school children, who had been sleeping in a classroom. Since its establishment
in 2007, the Costa Foundation has raised over £20 million to enable more than 120,000
children in ten coffee growing communities worldwide to access education. Last year,
the Costa Foundation reached the milestone of building its 100^(th) school.

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#### The IN Group charity quiz raises £30k for The Rainbow Trust Children’s Charity

The IN Group, a collection of specialist talent brands, raised over £30,000 for 
their partner charity, [Rainbow Trust Children’s Charity](https://www.rainbowtrust.org.uk/),
in a charity quiz in November. Hosted at The Fable in Holborn, it also featured 
a raffle and an auction. The IN Group has carried out a number of fundraising events
for Rainbow Trust this year, including a cycle from London to Paris which raised
over £15,000 and a series of marathon runs which have raised over £5,000, among 
other activities. Last year’s fundraising saw over £100k raised for the previous
partner charity, LIFEbeat. The 2021 partner charity, St Mungo’s, saw The IN Group
raise over £30,000 with its quiz.

The IN Group engages in a variety of charity initiatives each year. These include
events such as football tournaments, bake sales, client quizzes, and bike rides,
encouraging participation from their employees, clients, and candidates. Previous
events include the Yorkshire Three Peaks Challenge and the Big Investigo Run and
Walk, which have collectively raised substantial amounts for charity.

 * **[Peninsula announces £1mn fundraising goal for Together for Short Lives – & more partnership news](https://fundraising.co.uk/2024/04/15/peninsula-announces-1mn-fundraising-goal-for-together-for-short-lives-more-partnership-news/)**(
   15 April 2024)
 * **[Coffee roaster donates to charity’s Pay It Forward scheme, plus more corporate partnership news](https://fundraising.co.uk/2024/04/24/coffee-roaster-donates-to-charitys-pay-it-forward-scheme-plus-more-corporate-partnership-news/)**(
   24 April 2024)
 * **[Outward Bound Trust & Burberry provide more teens with adventures – & other partnership news](https://fundraising.co.uk/2024/05/03/outward-bound-trust-burberry-provide-more-teens-with-adventures-other-partnership-news/)**(
   3 May 2024)
