# Charity Super.Mkt to open West London pop up

- Link: https://fundraising.co.uk/2023/10/31/charity-super-mkt-to-open-west-london-pop-up/
- Published: 2023-10-31T10:36:10+00:00
- Author: Melanie May

**Charity Super.Mkt is moving back to the capital next month, with a pop-up store
at Westfield London.**

Opening in time for Christmas on 23 November, and running until 25 February, the
pop up will host 12 charities, with Charity Super.Mkt expecting it to sell around
50,000 fashion items through offering a curated collection of second-hand fashion
and accessories. Retailers include Marie Curie, Shelter, All Aboard, Havens Hospices,
North London Hospice and TRAID.

As well as the items for sale, the store will offer regular events, including DJ
performances, workshops, and community-engaging activities aimed at raising awareness
about the causes supported.

## Advertisement

Wayne Hemingway MBE, Charity Super.Mkt Co-founder, said:

> “It is a mere 10 months since we started on this journey to attempt to demonstrate
> that charity fashion could and should be part of a modern retail mix including
> at high profile shopping destinations such as Westfield London. The opening is
> a significant milestone for Charity Super.Mkt’s pop-up ventures and we are able
> to prove the importance of charity fashion more and more. Not only is the concept
> exciting customers, allowing them to do their bit for society, the environment
> and their own pockets, it is creating uplifts in footfall and most importantly
> providing much needed income for charities.”

Katie Wyle, Head of Shopping Centre Management, Unibail-Rodamco-Westfield, said:

> “We are thrilled to introduce Charity Super.Mkt’s innovative concept to Westfield
> London, promoting purposeful shopping that allows shoppers to create a positive
> impact on both local and global communities.
>  
> “Our recent _How We Shop_ research findings have shown a rising awareness of global
> issues and a growing social consciousness influencing fashion choices. In fact,
> we know that 43% of all Britons admit to feeling guilty about their clothing purchases.
> We are pleased to provide our visitors with the opportunity to shop in a way that
> contributes to positive change in the world.”

Last month, Charity Super.Mkt announced that it had [raised over £1mn for charities so far.](https://fundraising.co.uk/2023/09/28/charity-super-mkt-tops-1mn-raised-for-charities/)
It was launched earlier this year by Maria Chenoweth and Wayne Hemingway with the
first store opening in London’s Brent Cross. Pop ups have also appeared in cities
including Reading, Glasgow, Edinburgh and Bristol, as well as at Bluewater in Kent.
Charity participants have included [Shelter](https://www.shelter.org.uk/), [Cancer Research UK](https://www.cancerresearchuk.org/),
[Age UK](https://www.ageuk.org.uk/) and [TRAID](https://www.traid.org.uk/).

 * **[Third of consumers plan to give pre-loved gifts this Christmas](https://fundraising.co.uk/2023/11/22/third-of-consumers-plan-to-give-pre-loved-gifts-this-christmas/)**(
   22 November 2023)
 * **[Aldi joins Age Scotland on Festive Friends campaign, plus more Christmas partnership news](https://fundraising.co.uk/2023/12/05/aldi-joins-age-scotland-on-festive-friends-campaign-plus-more-christmas-partnership-news/)**(
   5 December 2023)
 * **[Unwanted Christmas gifts most likely to be donated to charity shops, survey shows](https://fundraising.co.uk/2024/01/04/unwanted-christmas-gifts-most-likely-to-be-donated-to-charity-shops-survey-shows/)**(
   4 January 2024)