# Charities invited to register for 2024 UK Charity Digital Benchmarks Study

- Link: https://fundraising.co.uk/2023/10/27/charities-invited-to-register-for-2024-uk-charity-digital-benchmarks-study/
- Published: 2023-10-27T09:15:00+01:00
- Author: Melanie May

**The 2024 UK Charity Digital Benchmarks Study from Rally and M+R is now open for
registration.**

The Study will review data points across email, website, mobile and social media
for the 2023 calendar year, and look at where charities are spending their digital
advertising budget.

Areas it will cover include: how much money is being raised by email, what percentage
of digital advertising budget is being spent in various channels, how participants’
cost per email sign up or donation compares to the sector, and donation page conversion
rates.

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Participating charities see their own performance as well as the wider context of
how the rest of the sector is fairing.

![](https://wfay6x.infiniteuploads.cloud/2023/10/EU-Benchmarks-0-00-03-24.png)

As in previous years there will be a kick off webinar, dedicated Slack channels 
and other support to help charities pull together their data. 

Charities can [sign up to the 2024 Study here](https://docs.google.com/forms/d/e/1FAIpQLSfUekIeB7q3bnb0ZtgAIVTjEaLDnjOvuJNAlT4kr7k28ERryA/viewform).
It costs £1,200 to participate and the timings are as follows:

 * Confirmation of participation by the end of December 2023.
 * Data submission templates sent by the end of December 2023.
 * Launch webinar (to go through data submission process) early January 2024.
 * Data due mid February 2024.
 * Launch late June / early July 2024.

 * **[New Direct Debit Index to help charities improve regular giving income](https://fundraising.co.uk/2026/03/31/direct-debit-index-helping-charities-improve-regular-giving/)**(
   31 March 2026)
 * **[Double first for CLIC Sargent](https://fundraising.co.uk/2010/06/21/double-first-clic-sargent/)**(
   21 June 2010)
 * **[Secret Giver scheme to give year-long insight into charities’ treatment of donors](https://fundraising.co.uk/2017/01/27/secret-giver-scheme-give-year-long-insight-charities-treatment-donors/)**(
   27 January 2017)