# TikTok partners with BBC Children in Need for its “biggest LIVE campaign yet”

- Link: https://fundraising.co.uk/2023/09/27/tiktok-partners-with-bbc-children-in-need-for-its-biggest-live-campaign-yet/
- Published: 2023-09-27T08:56:24+01:00
- Author: Melanie May

**TikTok has launched its biggest TikTok LIVE gift campaign to date, with BBC Children
in Need.**

The aim is to help the charity reach larger global audiences.

From now until November, TikTok will be releasing a series of exclusive in-app content
from some of its community’s most popular creators, and providing new ways for them
to support the [BBC Children in Need](https://www.bbcchildreninneed.co.uk/) in meeting
its donation targets.

## Advertisement

#### LIVE gifting

TikTok is launching six limited edition Gifts. For every Pudsey Gift sent, TikTok
will make a donation to BBC Children in Need, and has committed to providing at 
least £400,000 through the campaign.

The first two Gifts launch today – Pudsey Bear animations – and can be found by 
opening the Gift Panel on TikTok LIVE.

![Pudsey's smiling face, with closed eye and multicoloured spotted bandana over 
the other](https://wfay6x.infiniteuploads.cloud/2023/09/Pudsey-face-.png)

![Pudsey ears on a hairband](https://wfay6x.infiniteuploads.cloud/2023/09/Pudsey-
ears.png)

#### Content & games

And, until 17 November, some of TikTok’s leading LIVE creators (including [@iamcharlietyler](https://www.tiktok.com/@iamcharlietyler),
[@fiaahamilton](https://www.tiktok.com/@fiaahamilton) [@musicalchrissy88](https://www.tiktok.com/@musicalchrissy88?lang=en),
[@seanandcaitlin](https://www.tiktok.com/@seanandcaitlin?lang=en) and[ @evelyn.edwards](https://www.tiktok.com/@evelyn.edwards1?lang=en))
will also making special BBC Children in Need in-app content. 

**In **addition to its Appeal Show on BBC One, on [@bbccin](https://www.tiktok.com/@bbccin?is_from_webapp=1&sender_device=pc)
on 10 November BBC Children in Need will be running the first ever Pudsey Games 
from 5-10pm. This is a new TikTok LIVE format that will see creators like [@lukevernon_](https://www.tiktok.com/@lukevernon_?lang=en),
[@richardsalesofficial](https://www.tiktok.com/@richardsalesofficial?lang=en), [@formzofficial](https://www.tiktok.com/@formzofficial?lang=en)
and [@paigethorne8](https://www.tiktok.com/@paigethorne8?lang=en) compete in gaming
challenges to raise awareness for the cause and win The Golden Pudsey.

May Huang, Head of LIVE Europe, TikTok, said:

> “The TikTok community loves to get behind causes that matter to them, and it’s
> great to be working with BBC Children in Need to help them reach even bigger audiences.
>  
> “TikTok LIVE is such a unique way for creators to engage with people and it’s 
> amazing to see the iconic Pudsey Bear transformed into similarly unique gifts 
> for our community to share and support such a worthy cause.”

Claire Hoyle, Director of Income Generation, Engagement & Communications at BBC 
Children in Need, commented:

> “Partnering with TikTok is something we are incredibly excited about as it gives
> us the ability to reach new audiences across the UK and the world. We can’t wait
> to see our iconic Pudsey Bear as a virtual gift and bring him to the TikTok LIVE
> audience, who we hope will help us raise much needed funds at a time when it’s
> needed most.”