# Remember A Charity Week to showcase breadth of people who leave a gift in their Will

- Link: https://fundraising.co.uk/2023/08/02/remember-a-charity-week-to-showcase-breadth-of-people-who-leave-a-gift-in-their-will/
- Published: 2023-08-02T09:00:00+01:00
- Author: Melanie May

**Remember A Charity Week returns on 11-17 September, with a campaign showcasing
the breadth of people who choose to leave a gift to charity in their Will. **

The campaign will be humorous, encouraging people to be remembered for ‘even more’
than the warm and quirky moments in their lifetime.

The week brings together around 200 [Remember A Charity](http://www.rememberacharity.org.uk)
member charities and the campaign’s network of over 800 solicitors and Will-writers
to encourage everyone to consider leaving a gift to their favourite charities in
their Will, alongside gifts for family and friends.  

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It serves as a platform for charities to engage with supporters and the giving public,
sharing their own legacy message, and provides an opportunity to get their whole
organisation’s support and buy-in for legacies. For professional advisers, it’s 
a chance to promote to clients and prospects the importance of having an up to date
Will. 

Lucinda Frostick, Director of Remember A Charity, commented:

> “We’re encouraging charities, professional advisers, campaign partners and others
> to come together for Remember A Charity Week and use this opportunity to shine
> a light on the importance of legacies for charities across the country.
>  
> “In the current economic environment, with even more pressure on budgets, prioritising
> legacy fundraising and securing sufficient resource isn’t always easy. So, this
> year, we’re providing new resources for charities to use internally, as well as
> customisable legacy materials that help charities start their own legacy conversations
> with supporters – and to build on that momentum and dialogue throughout the year.”

#### Customisable legacy promotion assets  

Alongside the new consumer campaign, Remember A Charity is issuing a new suite of
customisable digital legacy marketing assets (including social posts, banner ads,
posters, bookmarks) ahead of Remember A Charity Week, which member charities can
personalise with their own messaging, imagery and branding.  

#### Willanthropy

Ahead of this year’s Remember A Charity Week, the charity consortium is seeking 
to bring the new term ‘Willanthropy’ into common usage among charities and the public,
and to get it included in dictionaries. _Willanthropy’_, _the act of giving to charity
in your Will_, seeks to overcome the misconception that people need to be wealthy
to do this and to show that anyone can be a Willanthropist. [More on the campaign here](https://fundraising.co.uk/2023/07/26/remember-a-charity-coins-new-term-to-describe-giving-to-charity-in-your-will/).