# New CIoF resource published on making the case for fundraising investment

- Link: https://fundraising.co.uk/2023/07/05/new-ciof-resource-published-on-making-the-case-for-fundraising-investment/
- Published: 2023-07-05T10:50:31+01:00
- Author: Melanie May

**The Chartered Institute of Fundraising has published a guide to making the case
for fundraising investment, aimed at senior leaders, Boards and fundraisers.**

[The resource](https://ciof.org.uk/events-and-training/resources/investing-in-fundraising-guide),
available on the CIoF’s site and as a download, aims to help facilitate the right
discussions and to support fundraisers when building strategies and plans, and in
putting forward a case for investment.

Featuring input from charity and sector leaders including [Tommy’s](https://www.tommys.org/)
CEO Kath Abrahams, [Oxfam GB](https://www.oxfam.org.uk/)’s Johnty Gray, British 
Red Cross’s Paul Amadi, NCVO’s Sarah Vibert and the Fundraising Regulator CEO Gerald
Oppenheim, the guide looks at a range of key areas.

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These include the need for substantive investment in fundraising, how to have those
conversations and agree a way forward, and how to present a compelling case. The
resource also includes spotlights on key areas including digital, legacies, and 
supporter experience.

In her foreword, CIoF CEO Katie Docherty says:

> “Every charity has to strike a balance on where it spends its money, with the 
> spend on delivery of services and fulfilling the charity’s mission at the forefront
> of discussions.
>  
> “But for each charity to do more – year on year and on a sustainable basis – the
> spend on service delivery has to be paid for by the money that fundraising teams
> bring in. And for that income to grow, fundraising must be appropriately invested
> in with an agreed approach to build capacity and skills. That is what will deliver
> continually excellent fundraising which will inspire millions of people to support
> good causes.”

 * **[Five-minute guides available to help trustees](https://fundraising.co.uk/2023/02/03/5-minute-guides-available-to-help-trustees/)(
   3 February 2023)
 * **[Resources launched to help charities recruit young trustees](https://fundraising.co.uk/2022/07/22/resources-launched-to-help-charities-recruit-young-trustees/)(
   22 July 2022)
 * **[Unlock investment capital and be digital asset ready, report advises](https://fundraising.co.uk/2022/10/07/unlock-investment-capital-be-digital-asset-ready-report-advises/)(
   7 October 2022)**