# Top 25 mass participation charity events raised £114mn last year

- Link: https://fundraising.co.uk/2023/06/21/top-25-mass-participation-charity-events-raised-114mn-last-year/
- Published: 2023-06-21T09:00:00+01:00
- Author: Melanie May

**2022’s Top 25 mass participation charity events raised £114mn with increased levels
of giving for many, although this was still down 4% on 2021’s £119.5mn, according
to Massive’s annual report.**

According to [the Massive Top 25](https://wearemassive.co.uk/the-massive-top-25/),
the decrease was primarily driven by two factors: a lack of rollover places, and
a post-pandemic decline in virtual challenges.

#### Race for Life was biggest event for fundraising

The £114mn total means the average event in the Top 25 raised £4.5mn last year. 
The biggest event was Cancer Research UK’s [Race for Life](https://raceforlife.cancerresearchuk.org/),
which took first place in Massive’s Top 25 ranking, raising £22.4mn. In second place
was Macmillan’s [World’s Biggest Coffee Morning](https://coffee.macmillan.org.uk/),
which raised £15.6mn. Both of these saw significant growth in income compared to
the previous year but haven’t yet returned to pre-pandemic levels of fundraising.
These two events also took the same positions in last year’s ranking.

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In third place was Movember, raising £12.5mn, with Macmillan’s Mighty Hikes (£11.4mn–
moving down one position from 2021), and The Kiltwalk (£8mn) completing the top 
5. While Movember raised more than in 2021, income was down for Mighty Hikes and
The Kiltwalk.

#### Fastest growing campaigns

The fastest growing campaigns in the Top 25 were:

 1. Save the Children’s Christmas Jumper Day (up 67%)
 2. Cancer Research UK’s Relay for Life (up 53%)
 3. Breast Cancer Now’s Afternoon Tea (up 31%)

This year’s ranking also saw British Heart Foundation’s London to Brighton Bike 
Ride and Walk the Walk’s Moonwalk return to the Top 25, with both raising over £
2 million.

#### Number of Facebook challenges fell in 2022

The report shows that while total participant numbers are yet to return to pre-pandemic
levels, the average value per fundraiser increased for most in-person events. In-
person events saw income grow overall, while virtual events saw income falling on
average by more than 50% in 2022. The number of Facebook challenges in the Top 25
fell this year, although Dementia UK’s Dog Walking Challenge became the first Facebook
fundraiser to make its second appearance in the Top 25.

Massive’s report also shows that social events with no entry fee or sponsorship 
ask including Breast Cancer Now’s Afternoon Tea recovered well.

Massive is predicting continued slow-but-steady growth for both in-person events
and social campaigns. At the same time, almost two thirds of the teams behind this
year’s Top 25 events said they were positive about the future and expect to see 
increased income figures next year.