# Deliveroo & Akt launch free meals initiative, & more partnership news

- Link: https://fundraising.co.uk/2023/06/14/deliveroo-akt-launch-free-meals-initiative-more-partnership-news/
- Published: 2023-06-14T10:15:47+01:00
- Author: Melanie May

**Deliveroo and Akt are working together to provide free meals to members of the
LGBTQ+ community who are struggling to afford food or shelter, while SNEAK Energy
is raising funds for Mind. More on these stories, and other corporate partnerships
below. **

> SHAKE YOUR SNEAK FOR [@MindCharity](https://twitter.com/MindCharity?ref_src=twsrc%5Etfw)!
> 
> Our shake-a-thon is going ahead this Saturday, 17th June, 6pm BST / 1pm ET! We'll
> drop the Zoom link right here when it's live! For every person who jumps on Zoom
> to shake their Sneak, we'll donate £5 to charity. Who's in? [pic.twitter.com/E3wSAchpww](https://t.co/E3wSAchpww)
> — Sneak Energy (@SneakEnergy) [June 14, 2023](https://twitter.com/SneakEnergy/status/1668898638423048195?ref_src=twsrc%5Etfw)

#### SNEAK Energy runs fundraising shake-a-athon for MIND

This Saturday, 18 June, drinks brand SNEAK Energy is encouraging gamers to jump 
on a Zoom call and shake their daily serving of SNEAK in an attempt to break the
current world record for ‘most people shaking a shaker bottle at the same time online’.
SNEAK is donating £5 to [MIND](https://www.mind.org.uk/) for every person who takes
part. The link to the event will be shared on the brand’s Twitter feed, as well 
as in the Facebook Community group and the Discord server. The brand has also set
up a JustGiving page so that those who can’t make Saturday’s shake-a-thon can donate
whatever they feel they’re able.

## Advertisement

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![](https://wfay6x.infiniteuploads.cloud/2023/06/image001-11.png)

#### Threshold Sports starts 4-year partnership with Babble on Ride Across Britain

Threshold Sports has entered a four-year title partnership with cloud solutions 
provider, Babble, on their Ride Across Britain (RAB). The cycling event, now known
as the Babble Ride Across Britain, was founded in 2010 to enable more people to 
tick off the bucket list challenge of riding from end to end of the UK. Last year,
Babble was lead partner for the event for the first time, as Ride Across Britain
2022 raised more than £1.1m for hundreds of charities and the new partnership is
set to extend the positive impact even further. In the last year, Babble has also
helped raise money for a number of local and national charities, including [My Name’5 Doddie](https://www.myname5doddie.co.uk/)
and Sport Parkinson’s, through their own challenges and initiatives, with staff 
across their UK locations playing their part.

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![](https://wfay6x.infiniteuploads.cloud/2023/06/aspray.jpeg)

#### Aspray raises £1,740 for ANDYSMANCLUB

Aspray, in the property claims management industry, has raised £1,740 for mental
health charity, [ANDYSMANCLUB](https://andysmanclub.co.uk/), during its recent National
Conference held at Bowood Hotel, Spa, and Golf Resort in Wiltshire on 23 and 24 
May. The funds were raised during the Aspray awards dinner, which included a charity
raffle and party game, Heads and Tails. The winner of Heads and Tails, Mario Lovric
of Aspray (Maidenhead and Guildford), donated his £360 winnings to the charity as
well. 

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![](https://wfay6x.infiniteuploads.cloud/2023/06/image002-11.jpg)

#### Spread a Smile launches collaboration with Croydon University Hospital

[Spread a Smile](https://spreadasmile.org/) has announced its newest collaboration
with Croydon University Hospital to help spread smiles of joy to young, seriously
ill patients. Patients and families across its Paediatric Unit, Oncology Clinic 
and inpatient and outpatient’s wards will now be able to access Spread A Smile’s
services, such as in-person entertainer visits as well as visits done virtually,
suiting to the patient’s needs. The Spread a Smile team will spend quality time 
with patients, as well as running holiday themed virtual events and entertainment.
Virtual visits alongside face-to-face sessions allow the team to see as many patients
as possible. Children using the services will be invited to join weekly virtual 
group hospital sessions with entertainers, and take part in themed activity days
when celebrating events like Easter and Christmas, and families of long-term patients
will also be able to book one-on-one sessions with Spread a Smile’s entertainers.

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![](https://wfay6x.infiniteuploads.cloud/2023/06/DELIVEROO_DOROTHY_03-copy.jpg)

#### Deliveroo partners with Akt on free meals initiative

Deliveroo, its restaurant partners and the [Albert Kennedy Trust](https://www.akt.org.uk/)(
akt) have joined forces to provide free meals to members of the LGBTQ+ community
who find themselves in a homeless or vulnerable situation when it comes to affording
food or shelter. The move for Deliveroo to fund the free meals follows new data 
from the akt charity, revealing referrals have increased by 58% within the last 
three years. The trial begins this Pride Month across 10 restaurant sites in London,
Brighton, and Bristol. When a member of the community experiencing homelessness 
says “I’m a friend of Dorothy” or just “Dorothy”, before ordering, it will unlock
a free main meal as well as additional resources on how they can receive help. Five
LGBTQ+ owned restaurants including [The Athenian](https://www.theathenian.co.uk/),
[Club Mexicana](https://www.clubmexicana.com/), [Smashing Plates](https://smashingplates.uk/),
[Tonkotsu](https://tonkotsu.co.uk/), and [Bleecker Burger](https://www.bleecker.co.uk/)
are the first to sign up to the initiative which is being funded by Deliveroo. Deliveroo
and restaurants taking part will also encourage other customers to play an active
part and make donations to akt through in-restaurant posters, window stickers and
QR codes. 

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![](https://wfay6x.infiniteuploads.cloud/2023/06/2-3.png)

#### The Leasing Foundation Summer Party raises £35,000 for Wings for Life

The Leasing Foundation has announced that its first ever asset finance Summer Party
raised £35,000 for its 2023 charity, [Wings for Life](https://www.wingsforlife.com/uk/).
The event, which was held at the Honourable Artillery Company in London on 1 June,
was attended by over 300 guests from the leasing industry.  It included a live DJ,
a summer BBQ, unlimited drinks all night and a silent auction with a range of prizes,
all donated by businesses within the sector. It brings the total raised this year
to almost £50,000.

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> 📢 We’re delighted to share that [@Tog4ShortLives](https://twitter.com/Tog4ShortLives?ref_src=twsrc%5Etfw)
> is our new charity partner! They support the UK's 54 children's hospices & children
> who are expected to have short lives. We join [@Morrisons](https://twitter.com/Morrisons?ref_src=twsrc%5Etfw)
> in their pledge to raise £10 million by Oct 2024. Find out more: [https://t.co/wcRFNy1ARt](https://t.co/wcRFNy1ARt)
> [pic.twitter.com/V1HDb40ihq](https://t.co/V1HDb40ihq)
> — Morrisons Daily (@YMorrisonsDaily) [June 8, 2023](https://twitter.com/YMorrisonsDaily/status/1666807429533933568?ref_src=twsrc%5Etfw)

#### McColl’s joins Morrisons in fundraising for Together for Short Lives

McColl’s convenience colleagues have joined Morrisons colleagues in their fundraising
efforts to raise £10 million by October 2024 for charity partner [Together for Short Lives](https://www.togetherforshortlives.org.uk/).
The past fifteen months have seen Morrisons colleagues, suppliers and customers 
across the country raising funds for the partnership through all sorts of activities,
and convenience colleagues are now joining the pledge.

---

> We’re proud to announce that we’ve begun partnerships with [@PrincesTrust](https://twitter.com/PrincesTrust?ref_src=twsrc%5Etfw)(
> 🇬🇧) & SOS Children Villages (🇷🇸) 🫶
> Click below for more 🔽 [https://t.co/zEaW00WqHq](https://t.co/zEaW00WqHq)
> [#PrincesTrust](https://twitter.com/hashtag/PrincesTrust?src=hash&ref_src=twsrc%5Etfw)
> ➡️ [https://t.co/tkAe4T9a4P](https://t.co/tkAe4T9a4P) [#SOSChildrensVillages](https://twitter.com/hashtag/SOSChildrensVillages?src=hash&ref_src=twsrc%5Etfw)
> ➡️ [https://t.co/SObd7OLxl4](https://t.co/SObd7OLxl4)[#charity](https://twitter.com/hashtag/charity?src=hash&ref_src=twsrc%5Etfw)
> [pic.twitter.com/NY6CyjSwRB](https://t.co/NY6CyjSwRB)
> — Hyperoptic (@Hyperoptic) [June 8, 2023](https://twitter.com/Hyperoptic/status/1666810343849623555?ref_src=twsrc%5Etfw)

#### Hyperoptic kicks off four-year patronship with The Prince’s Trust

Hyperoptic has begun a four-year patronship [The Prince’s Trust](https://www.princes-trust.org.uk/)
in the UK, and a partnership with SOS Children’s Villages in Serbia – committing
to help young people in its two home countries. The relationships will be focused
on volunteering, fundraising and mentoring, with support being championed by Hyperoptic
Founder and CEO Dana Tobak and her leadership team.  Alongside a new Volunteer Day
policy, the new relationships ensure everyone in Hyperoptic has the chance to give
back in support of important causes. In the UK, support of The Prince’s Trust [Palace to Palace 2023](https://www.princes-trust.org.uk/support-our-work/events/palace-to-palace-2023)
will be Hyperoptic’s flagship fundraising event this year.

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![](https://wfay6x.infiniteuploads.cloud/2023/06/Elmer-Learners-Tower-Insurance-
Brokers-1.jpg)

#### Tower Insurance Brokers becomes Elmer Trail sponsor for Brian House Children’s Hospice

[Brian House Children’s Hospice](https://www.brianhouse.org.uk/) has announced the
Learning Programme Sponsor for its upcoming Elmer Trail – Tower Insurance Brokers.
The trail takes to the streets in Blackpool next spring and will also provide a 
learning programme to schools across the Fylde coast, helping local children and
young people celebrate diversity and inclusion through creativity. As well as an
accessible learning pack, participating schools, nurseries and youth organisations
in Elmer’s Big Parade Blackpool will get their own young Elmer sculpture to design
and decorate. It will then form part of the mammoth art trail before being returned
to them to treasure.

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![](https://wfay6x.infiniteuploads.cloud/2023/06/Emily-Ka-Hei-Lui-Admiral-Nurse-
at-Dementia-UK-2.jpg)

Emily Ka-Hei Lui

#### Invesco chooses Dementia UK as charity partner for second time

Investment management firm Invesco is supporting [Dementia UK](https://www.dementiauk.org/)
as its charity partner from 2022 – 2023. As part of the partnership, Invesco is 
on its way to raising £200,000 to fund two dementia specialist Admiral Nurses and
support families impacted by dementia. As well as funding the post of Jules Knight,
Consultant Admiral Nurse for young onset dementia, Invesco is helping to fund Emily
Ka-Hei Lui, Admiral Nurse for the London clinic. Emily supports people living with
dementia and their carers who are of Chinese or South East Asian origin. The service
is being delivered in collaboration with the Chinese Welfare Trust. This is the 
second time that Invesco has partnered with Dementia UK, following a partnership
in 2015 which funded the post of an Admiral Nurse in Henley-on-Thames, where their
head office is based. Emily is the third Admiral Nurse the firm has funded to help
Dementia UK take one step further towards its goal of 1,000 Admiral Nurses by 2030.

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![](https://wfay6x.infiniteuploads.cloud/2023/06/Air-Partner136.jpg)

#### Air Partner’s 15,000km charity cycle raises £75,000 for cancer charities

Air Partner colleagues embarked on a journey from Gatwick to Paris on 8 June, to
cycle a collective 15,000km to raise funds for cancer charities in honour of three
colleagues lost to cancer. The funds will help support [Macmillan Cancer Support](https://www.macmillan.org.uk/),
Worldwide Cancer Research, and St. Jude Children’s Research Hospital. Having already
raised £75,000, the initiative marks a milestone in Air Partner’s ongoing fundraising
journey and demonstrates collaboration between aviation industry leaders with sponsors
including Emirates SkyCargo, National Airlines, STAjets, and Qatar Executive. GGT
Worldwise, Worldwide Jet, Challenge Group, and Teesside International Airport also
having joined in backing Air Partner’s fundraising efforts. 

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![A bowl of cereal with a spoon lying next to it.](https://wfay6x.infiniteuploads.
cloud/2023/06/breakfast-g135ca1b7e_640.jpg)

#### Freedom Finance chooses Magic Breakfast as 2023 charity of the year

Digital lending marketplace and embedded finance provider Freedom Finance has chosen
[Magic Breakfast](https://www.magicbreakfast.com/) to be its 2023 Charity of the
Year. Financial support from Freedom Finance – provided through a variety of fundraising
activities such as in-office events and sponsored challenges – will aim to provide
critical help for the charity to continue helping more disadvantaged children. There
will also be a number of volunteering opportunities for Freedom Finance employees
to further promote and assist the work Magic Breakfast are doing.

 * **[Lily’s Kitchen launches Walk & Talk service with MindOut, & more partnership news](https://fundraising.co.uk/2023/06/26/lilys-kitchen-launches-walk-talk-service-with-mindout-more-partnership-news/)**(
   26 June 2023)
 * **[Burts Chips renews partnership with RNLI & other corporate fundraising news](https://fundraising.co.uk/2023/07/19/burts-chips-renews-partnership-with-rnli-other-corporate-fundraising-news/)**(
   19 July 2023)
 * **[KPMG Big Walks raise over £320k for Marie Curie, & other partnership news](https://fundraising.co.uk/2023/08/11/kpmg-big-walks-raise-over-320k-for-marie-curie-other-partnership-news/)**(
   11 August 2023)
