# Giving Tuesday 2023 campaign launches

- Link: https://fundraising.co.uk/2023/05/24/giving-tuesday-2023-campaign-launches/
- Published: 2023-05-24T09:45:00+01:00
- Author: Melanie May

**With six months to go before this year’s Giving Tuesday, the Chartered Institute
of Fundraising has officially launched the campaign.**

This year the day, which encourages people to do good, takes place on Tuesday 28
November. The CIoF, which leads the [Giving Tuesday](https://www.givingtuesday.org.uk/)
campaign in the UK, has refreshed the website to make the [resources for charities](https://www.givingtuesday.org.uk/graphics/)
easier to find. These include an updated toolkit along with branded graphics and
logos.

Ahead of this year’s event, the CIoF is also running [a free lunchtime session](https://www.givingtuesday.org.uk/events/)
with Big Give on 7 June. This is for charities interested in hearing about how they
can take part in the Christmas Challenge, which launches on Giving Tuesday. The 
session will include tips on how to combine the two.

## Advertisement

> Excited to announce [@GivingTuesday](https://twitter.com/GivingTuesday?ref_src=twsrc%5Etfw)
> is 6 months away! 
> There will be a free lunchtime session held on 7 June, to hear
> about how 2 campaigns, GivingTuesday & Big Give, are coming together to help make
> the most of match-funding opportunities. Register here: [https://t.co/lDnfBoDkEO](https://t.co/lDnfBoDkEO)
> [pic.twitter.com/gV1eYD4hEx](https://t.co/gV1eYD4hEx)
> — Chartered Institute of Fundraising (@CIOFtweets) [May 23, 2023](https://twitter.com/CIOFtweets/status/1661010794539261952?ref_src=twsrc%5Etfw)

Earlier this year, the CIoF estimated that 2022’s Giving Tuesday had [raised over £20 million](https://fundraising.co.uk/2023/03/28/givingtuesday-2022-raised-over-20mn-in-uk/)
for charities in the UK.

Research among 2,000 nationally-representative adults in the UK that was commissioned
for Giving Tuesday also revealed that a third said a recognised day like this would
make them more likely to donate. This support was particularly strong among younger
people, where almost three quarters of those aged 18-34 said such a day was important,
and more than six in ten said that it would mean they would be likely to donate 
more.

Giving Tuesday was created in 2012, and globally, there are now more than 90 national
movements.

 * **[Terry is Crowdfunder UK’s most generous name](https://fundraising.co.uk/2023/11/28/terry-is-crowdfunder-uks-most-generous-name/)**(
   28 November 2023)
 * **[CIOF reveals Giving Tuesday UK theme, with 10 weeks to go](https://fundraising.co.uk/2024/09/24/ciof-reveals-giving-tuesday-uk-theme-with-10-weeks-to-go/)**(
   24 September 2024)
 * **[Giving Tuesday: how charities are using the day](https://fundraising.co.uk/2024/12/03/giving-tuesday-how-charities-are-using-the-day/)**(
   3 December 2024)
