# Mental health match funding campaign launches

- Link: https://fundraising.co.uk/2023/05/15/mental-health-match-funding-campaign-launches/
- Published: 2023-05-15T09:46:28+01:00
- Author: Melanie May

**Coinciding with Mental Health Awareness Week, which runs this week, the Big Give
has brought back its mental health match funding campaign for a second year.**

The campaign, [Kind²Mind](https://donate.biggive.org/kind-2-mind-2023), is seeking
to raise over £1.5 million for the 180 charities taking part.  2022’s campaign raised
a total of £316,500. This year the campaign, which runs from today, 15 May, until
22 May, has £810,000 of matched funds available for the charities to access.

> We're marking the countdown to [#Kind2Mind](https://twitter.com/hashtag/Kind2Mind?src=hash&ref_src=twsrc%5Etfw)
> with an inspiring video around poetry's therapeutic power [https://t.co/IwEelc685p](https://t.co/IwEelc685p).
> 
> Starting 12pm (midday) Monday, May 15th, donate to a mental health charity of 
> your choice and we'll double your donation.One donation, twice the impact 💙 [pic.twitter.com/VCv04DxsBg](https://t.co/VCv04DxsBg)
> 
> ## Advertisement
> 
>  [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)
> — Big Give (@BigGive) [May 10, 2023](https://twitter.com/BigGive/status/1656252930960371714?ref_src=twsrc%5Etfw)

Charities taking part in this year’s campaign including the following, which have
also secured celebrity backing:

 * [Amber Foundation](https://amberweb.org/) – Joe Wicks MBE and F1’s Eddie Jordan
   OBE (patrons), and Mark Webber (ambassador)
 * My Sisters’ House – Dame Julie Walters (patron)
 * Mental Health Innovations – Harry Kane / Will Young (patrons)

Joe Wicks, MBE and Patron of participating charity, the Amber Foundation, said:

> “We are experiencing a mental health crisis, made worse by the long tail of the
> pandemic. We need to do all we can to address the fact that many people are facing
> long waits for care and often cannot access the right treatment. The charities
> taking part in this Big Give campaign are all doing vital work on the front line
> and, in many cases, literally saving lives. The fact that all the money they raise
> over the week of the campaign will be doubled is incredible and will make such
> a difference. I urge everyone to take a look at what these charities are doing
> and multiply the impact of anything they are able to give by taking part.”

Alex Day, Managing Director of the Big Give commented:

> “We are delighted with the response from our philanthropic donor champions who
> have really increased their commitment to this important campaign. We are in the
> midst of a mental health crisis, especially among young people, and the charities
> we work with are reporting unprecedented demand for their services which highlights
> the fundraising need more than ever.”