# Cancer Research UK launches its first actionable audio ad

- Link: https://fundraising.co.uk/2023/04/24/cancer-research-uk-launches-its-first-actionable-audio-ad/
- Published: 2023-04-24T13:51:18+01:00
- Author: Melanie May

**Cancer Research UK is giving people an opportunity to sign up to one of its Race
for Life events with an actionable audio ad – the charity’s first.**

The ad has been created by voice assistant adtech firm Say It Now. Those who hear
it on smart speaker streaming services have to say “Alexa, Open Race for Life” and
will be given the opportunity to sign up to their local event by receiving a link
to their phone. There is also currently a 30% off entry sale which ends on 30 April.

Actionable audio ads have three parts: a 30-40 second radio ad voiced by a smart
speaker, a smart speaker call to action, and voice interaction enabling consumers
to research products, have more information or offers sent to their phone, or conduct
a purchase. 

## Advertisement

[Cancer Research UK](https://www.cancerresearchuk.org/)‘s [Race for Life](https://www.cancerresearchuk.org/get-involved/find-an-event/charity-runs-0/race-for-life)
events include 3k, 5k and 10k routes as well as the Pretty Muddy obstacle events,
with all funds raised going towards the charity’s work.

Lucy Salazar, Senior Events Marketing Manager, Cancer Research UK, said:

> By joining forces with Say It Now, we can have a two-way conversation with new
> and existing followers and encourage them to sign up by following the send-to-
> phone link. The brand experience and clear call to action will increase sign-ups
> and, ultimately, boost all important donations for Cancer Research UK.”

## More on Race for Life

[Runners Need to sponsor 2023 Race for Life](https://fundraising.co.uk/2023/01/20/runners-need-to-sponsor-2023-race-for-life-corporate-partnership-round-up/)
January 2023

[CRUK Race for Life returns with new campaign for 2022](https://fundraising.co.uk/2022/03/14/cruk-race-for-life-returns-with-new-campaign-for-2022/)
March 2022

[Race for Life events return for 2021](https://fundraising.co.uk/2021/06/22/race-for-life-events-return-for-2021/)
June 2021

[Cancer Research UK turns Race for Life mass group events virtual with live streaming](https://fundraising.co.uk/2020/11/03/cancer-research-uk-turns-race-life-mass-group-events-virtual-live-streaming/)
November 2020