# Five tweets for fundraisers in April 2023

- Link: https://fundraising.co.uk/2023/04/17/five-tweets-for-fundraisers-in-april-2023/
- Published: 2023-04-17T08:53:00+01:00
- Author: Howard Lake

**Here’s a selection of tweets picked from the staggering (not in a good sense) 
framework of Twitter that might educate, inspire or simply amuse fundraisers.**

There’s an Easter fundraising tip, plus a few returns to common themes (overheads
and retention), plus a reminder of a poll about the right to strike which… struck
home.

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## 1. Hot (chocolate) tip

For those who’d forgotten their basic schooldays’ science lessons, here’s a tip 
for fundraising at Easter.

> An annual reminder for fundraisers: never leave a 10lb, 2.5ft high Easter egg 
> in a car [https://t.co/fIDulu0HaI](https://t.co/fIDulu0HaI)
> — John Thompson, aka Johnny Five (@JTCHANGINGBIZ) [April 5, 2023](https://twitter.com/JTCHANGINGBIZ/status/1643522236706435077?ref_src=twsrc%5Etfw)

## 2. Collecting box memories

The fundraising collecting tin or box lives on, despite our move away from using
cash.

[Marina Jones pays homage to them](https://marinajones.uk/donationbox/), with some
explanations about how they work (look in the eyes!), and some pics of collecting
boxes from her holidays and travels. (So, it’s not just me then…)

> Revisiting one of the most unusual donation boxes [https://t.co/fqYdxjlFbO](https://t.co/fqYdxjlFbO)
> [pic.twitter.com/RwgMsszJZo](https://t.co/RwgMsszJZo)
> — Marina Jones (@meenamtj) [April 13, 2023](https://twitter.com/meenamtj/status/1646516721287856129?ref_src=twsrc%5Etfw)

## ⏎ 3. That overheads issue…

Being effective with your expenditure is a good thing, being overly frugal is not,
unless you wish to join a race to the bottom.

> Charities: your regular reminder that you “spending all money on the cause” and
> being volunteer-run are terrible reasons to give donors for why they should support*
> you*.
> — Charles Coldman (@charity_charlie) [May 20, 2022](https://twitter.com/charity_charlie/status/1527586809101836288?ref_src=twsrc%5Etfw)

## 4. Retention matters

We know that retaining supporters is key to fundraising success, given how much 
it costs to recruit a new donor. But it also applies to retaining fundraising staff,
for a similar reason.

> ‘The direct & indirect costs of replacing fundraising staff are around 117% of
> their annual salary’. Powerful stuff on the issue of turnover and fundraisers 
> leaving the sector here. Something needs to change to retain talent. [https://t.co/EscFuMfgIZ](https://t.co/EscFuMfgIZ)
> — Jo McGuinness (she/her) (@JoFundraising) [November 19, 2022](https://twitter.com/JoFundraising/status/1593860134450634753?ref_src=twsrc%5Etfw)

## 5. Strike – and you’re out

A return to this tweet from the end of last year. A key issue, but so badly framed,
as you can judge by the string of negative responses that it generated.

> Moral dilemma: Do you think it is acceptable for charity workers to go on strike?
> — Third Sector (@ThirdSector) [November 15, 2022](https://twitter.com/ThirdSector/status/1592477838598631426?ref_src=twsrc%5Etfw)

 * **[Five tweets for fundraisers for 24 January 2023](https://fundraising.co.uk/2023/01/24/five-tweets-for-fundraisers-for-24-january-2023/)
 * **[Five tweets for fundraisers for 3 November 2021](https://fundraising.co.uk/2021/11/03/elon-musk-and-wfp/)
 * **[Five tweets for fundraisers for on 18 August 2022](https://fundraising.co.uk/2022/08/18/five-tweets-for-fundraisers-on-18-august-2022/)**