# Cost of living & lack of confidence holding people back from fundraising, survey suggests

- Link: https://fundraising.co.uk/2023/04/03/cost-of-living-lack-of-confidence-holding-people-back-from-fundraising-survey-suggests/
- Published: 2023-04-03T13:34:29+01:00
- Author: Melanie May

**A quarter of people would like to fundraise but are holding back because of the
cost of living crisis and a lack of confidence, according to a survey conducted 
by YouGov for JustGiving.**

Out of these, 36% don’t want to ask others for money at the moment, while 25% say
they themselves are struggling financially. 20% are also put off because they don’t
think they would raise much money, and 17% worry that no one would donate.

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

**Most common reasons people aren’t raising funds for charities and good causes**

 * 36% don’t want to ask other people for money at the moment
 * 25% are struggling financially themselves
 * 20% don’t think they’ll raise much money
 * 17% worry that nobody would donate
 * 17% are unsure of what to do
 * 15% say they just don’t know where to start
 * 14% believe they are too old
 * 13% would be scared they wouldn’t be able to complete the activity
 * 12% said they wouldn’t be able to do anything extreme

Overall, 2021 people were surveyed at the end of February. Of these, 62% said they
had raised money for a charity or good cause at some point previously. And, whilst
almost one in five of these (18%) said they had felt anxious that people wouldn’t
donate, 53% were pleased about how much money they raised.

In addition:

 * 40% felt a real sense of achievement
 * 28% felt happy
 * 27% felt pride as a result
 * 14% said they were pleasantly surprised that people donated
 * 13% enjoyed the social side to the experience
 * 12% said their mental wellbeing improved

[JustGiving](https://www.justgiving.com/) has also provided its** **Top 10 most 
popular fundraising activities, with fundraising challenges appearing in the list
for the first time:

![](https://wfay6x.infiniteuploads.cloud/2023/04/Screenshot-2023-04-03-at-13.32.46.
png)

Its survey findings also show gaming, social media tutorials, podcasting, and makeup
tutorials being considered amongst those aged 18-24.

Overall, JustGiving found that women have completed more fundraising activities 
than men, with only 23% of women having never fundraised, compared to almost a third(
31%) of men. 24% of people have fundraised two or three times and 14% of Brits have
taken on more than ten fundraising activities. 

Pascale Harvie, President and General Manager at JustGiving said: 

> “The generosity of the British public and their want to help others, even when
> they themselves may be struggling financially, never fails to amaze me.
>  
> “Our insight shows that 24% of people would like to fundraise, but many are unsure
> how to go about it, or believe they need to take on an extreme activity to raise
> funds, which is not the case.  To help ensure charities don’t miss out, we’re 
> launching a support network where some of our current fundraisers will share tips
> and answer questions that aspiring fundraisers may have.”

To help people gain the confidence to start fundraising, JustGiving is launching
a network of fundraisers to share advice, tips and best practice. The [network of JustGivers](http://www.justgiving.com/inspiration/join-the-justgivers/join-the-justgivers-network)
is due to go live in the coming weeks.

 * **[Finalists revealed for this year’s JustGiving Awards](https://fundraising.co.uk/2023/08/09/finalists-revealed-for-this-years-justgiving-awards/)**(
   9 August 2023)
 * **[Fundraisers celebrated at 11th annual JustGiving awards](https://fundraising.co.uk/2023/09/26/fundraisers-celebrated-at-11th-annual-justgiving-awards/)**(
   26 September 2023)
 * **[Norwich most generous area of the UK for giving, says JustGiving](https://fundraising.co.uk/2023/11/16/norwich-most-generous-area-of-the-uk-for-giving-says-justgiving/)**(
   16 November 2023)
