# Dunelm launches store donation initiative with Hubbub, & more partnership news

- Link: https://fundraising.co.uk/2023/03/24/dunelm-launches-store-donation-initiative-with-hubbub-more-partnership-news/
- Published: 2023-03-24T10:34:46+00:00
- Author: Melanie May

**A round up of recent corporate partnerships, including Dunelm’s initiative to 
direct unwanted goods to local communities who need them, and the Royal Mint’s Ramadan
fundraising for Islamic Relief. **

#### Royal Mint supports Islamic Relief throughout Ramadan

The Royal Mint is supporting [Islamic Relief](https://islamic-relief.org/) throughout
the month of Ramadan with donations from sales of its new Kaaba 20g gold bullion
minted bar. It has pledged to give 2.5% of income from every sale made during the
holy month of Ramadan, from 22 March until Eid al-Fitr on 21 April. In addition,
the Royal Mint has a Zakat calculator to help customers work out how much to give,
as guided by the third pillar of Islam. The latest gold bar in its diversity range,
it was released on 14 March, and features the Kaaba, the sacred site at the heart
of the Great Mosque in Mecca. In addition, in February the Royal Mint attended three
events held by Islamic Relief – in London, Manchester and Glasgow – to raise funds
to support those directly impacted by the earthquakes in Türkiye and Syria. It donated
one Kaaba bar to be auctioned at each event, with the three auctions raising more
than £9,000.

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![](https://wfay6x.infiniteuploads.cloud/2023/03/MacGiveback.jpg)

#### AML Group teams up with The Switch on The Mac Giveback

London-based creative agency AML Group teamed up with [The Switch](https://theswitch.org/),
a charity in Shoreditch helping young people meet their potential by providing a
link between education and work, to launch The Mac Giveback. This is an ad industry
initiative to recycle and refurb old tech for the next generation, celebrating Global
Recycling Day on 18 March.

---

> Today it's been announced that Coronation Street character Paul Foreman, will,
> in the coming weeks, be diagnosed with [#MND](https://twitter.com/hashtag/MND?src=hash&ref_src=twsrc%5Etfw).
> 
> We've worked closely with [@itvCorrie](https://twitter.com/itvcorrie?ref_src=twsrc%5Etfw),
> advising scriptwriters and actors to ensure the portrayal is as accurate as possible.
> Read more below.[#Corrie](https://twitter.com/hashtag/Corrie?src=hash&ref_src=twsrc%5Etfw)
> — MND Association (@mndassoc) [March 24, 2023](https://twitter.com/mndassoc/status/1639197867184377860?ref_src=twsrc%5Etfw)

#### Coronation Street receives support from MND Association for new storyline

Coronation Street has introduced a storyline on MND, supported by experts from the
[Motor Neurone Disease Association](https://www.mndassociation.org/). The charity’s
team has been advising researchers, scriptwriters and the actors involved. In a 
first for the television soap, a well-loved character Paul, played by Peter Ash,
will receive a diagnosis of the life-limiting disease, and the storyline will follow
its progression, the impact it has on him and his loved ones, and the challenges
he faces as he loses his mobility, and his ability to eat and speak. Peter has also
spent time with Mike Small, who like Paul worked in the building trade, who has 
MND, hearing how the early symptoms had affected him physically and emotionally.
He’s also followed the story of Rob Burrow, the charity’s patron and rugby league
legend who was diagnosed with MND more than three years ago.

---

![A man donates some unwanted items in a collection area in a Dunelm store as part
of Dunelm's Home to Home initiative](https://wfay6x.infiniteuploads.cloud/2023/03/
Dunelm-Home-to-Home-3.jpg)

#### Dunelm launches recycling initiative in support of local community

Dunelm has launched ‘Home To Home’ an initiative to make it easy for customers to
bring good condition, pre-loved homewares from any retailer into a Dunelm store 
where they’ll be sorted and given to local charity partners to support the local
community. The scheme, which involves 18 Dunelm stores in the North West, has been
developed in partnership with [Hubbub](https://www.hubbub.org.uk/). It builds on
the brand’s Delivering Joy 2022 Christmas campaign, which in 2023 saw customers 
and store colleagues donate 60,000 Christmas gifts to charities and regional organisations,
including care homes and primary schools, across the UK. Home to Home is also the
latest evolution of Dunelm’s commitment to help reduce the amount of household waste
that ends up in landfill or going unused.

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![](https://wfay6x.infiniteuploads.cloud/2023/03/102.jpg)

#### Vocala supports Blind Veterans UK on new system installation

[Blind Veterans UK](https://www.blindveterans.org.uk/) has unveiled a new ‘smart’
system at its centre of wellbeing in Llandudno in Wales which uses Amazon Echo devices
to give veterans more independence and staff new ways to communicate. The system,
called Alexa Smart Properties, has been installed by Amazon and Solution Provider
Vocala, and enables the blind veterans to get assistance with orientation around
the centre; access information like menus, entertainment, and services; and to call
reception with Alexa-to-Alexa calling, using only their voice. It also benefits 
the care team by enabling them to make announcements and voice and video calls to
other Alexa-enabled devices throughout the centre.

---

> 💚 Today marks the launch of our exciting new partnership with [@coopuk](https://twitter.com/coopuk?ref_src=twsrc%5Etfw)
> to support 750,000 young people to access basic needs, improve their mental wellbeing
> and create better opportunities for their future. 
> Find out more 👇 [https://t.co/U3UHIfWbvc](https://t.co/U3UHIfWbvc)
> [pic.twitter.com/6zdjJTG6BO](https://t.co/6zdjJTG6BO)
> — Barnardo’s (@barnardos) [March 15, 2023](https://twitter.com/barnardos/status/1635937906157056000?ref_src=twsrc%5Etfw)

#### Co-op announces partnership with Barnardo’s to support young people

Co-op has announced a new charity partnership to bring communities together to support
young people. It will be working with [Barnardo’s](https://www.barnardos.org.uk/)
to support 750,000 young people aged 10-25 to help improve their mental wellbeing,
confidence and self-esteem, as well as helping young people and their families to
meet basic needs, including access to food. Co-op aims to raise £5 million through
the partnership by engaging colleagues, members and customers in a range of national
and local fundraising. The initial focus will be on fundraising, but the partnership
will develop to enable the charity to deliver new services in communities most at
need across the UK, as identified by Co-op’s Community Wellbeing Index. In addition,
an online offering will be available to help young people across the UK receive 
the support they need, and the partnership will also see the creation of a youth
advisory group to enable young people to co-produce activity. 

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![](https://wfay6x.infiniteuploads.cloud/2023/03/DD_FINAL_LOGO_UK_SIMP.png)

#### Film preview ticket income goes to MediCinema

To celebrate the opening of Dungeons & Dragons: Honour Among Thieves in the UK via
eOne, special previews will take place in cinemas across the country on Saturday
25 March.  Distributor eOne and participating cinemas will donate all income received
from ticket sales to support the work of [MediCinema](https://www.medicinema.org.uk/).
Those taking part are: Vue, Cineworld, Showcase + Cine DeLux, Odeon, The Light, 
Empire, Everyman, WTW + Scott Cinemas, Savoy Cinemas, Film Centre Wells and Abbeygate
Bury St Edmunds. On the same day, patients in hospital will also be treated to a
special preview at the in-hospital cinemas run by MediCinema: at the Serennu Children’s
Centre in Newport, the Royal Victoria Infirmary in Newcastle, Guy’s and the Chelsea
and Westminster Hospitals in London.

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![](https://wfay6x.infiniteuploads.cloud/2023/03/From-Left-Katie-Bruce-Kara-Brown-
Anne-Ledgerwood.jpg)

L to R: Tiny Changes charity – Katie Bruce (Community Lead), Kara Brown (CEO) and
Anne Ledgerwood (St. Enoch Centre director) stand by the vinyl in St Enoch Centre.
Credit: Robert Perry

#### St Enoch Centre teams up with Tiny Changes to boost mental health support for young Scots

[St. Enoch Centre](https://st-enoch.com/) has teamed up with youth mental health
charity [Tiny Changes](https://tinychanges.com/), to help boost its efforts to support
the mental health of Scotland’s young people. Research suggests that [10% of young people ](https://www.thescsc.org.uk/campaigns/child-and-adolescent-mental-health-services-camhs/#:~:text=A%20mental%20health%20crisis,problem%20in%20any%20given%20year.)
in Scotland have a clinically diagnosed mental health disorder, yet 70% of children
with mental health problems have not had appropriate intervention at a sufficiently
early age. The new partnership announcement coincides with Tiny Changes’ very first
Make Tiny Changes Month (#MTCM), which encourages the public to fundraise by undertaking
small, positive changes throughout March. Promotional videos from the charity will
be played across screens in St. Enoch Centre’s shopping mall to raise awareness 
of Make Tiny Changes Month, with a QR code linking viewers to more information about
how they can make a difference.

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![](https://wfay6x.infiniteuploads.cloud/2023/03/Sophie-Isabel-Lewis-Cost-of-Living.
jpeg)

Sophie & Isabel Lewis

#### Dignity donates to Together for Short Lives fund

National funeral director and crematorium operator, Dignity, has donated £25,000
to an Emergency Cost of Living Fund for families of seriously ill children struggling
to make ends meet. The fund, run by [Together for Short Lives](https://www.togetherforshortlives.org.uk/),
is a direct response to the cost-of-living crisis. An estimated 3,000 seriously 
ill children require long-term ventilation to stay alive; and around 6,000 are dependent
on ‘assistive technology’. Since the fund opened in November, Together for Short
Lives has received over 650 applications. The £25,000 donation from Dignity will
give 100 of these struggling families a £250 grant to help manage their soaring 
energy bills.

 * **[Center Parcs partners with Together for Short Lives for 4 more years, & other news](https://fundraising.co.uk/2023/03/31/center-parcs-partners-with-together-for-short-lives-for-4-more-years-other-news/)**(
   31 March 2023)
 * **[Dreams kicks off three-year partnership with Shelter, & other news snippets](https://fundraising.co.uk/2023/04/11/dreams-kicks-off-three-year-partnership-with-shelter-other-news-snippets/)**(
   11 April 2023)
 * **[Agency seeks charity for pro bono film work; & other partnership news](https://fundraising.co.uk/2023/04/21/agency-seeks-charity-for-pro-bono-film-work-other-partnership-news/)**(
   21 April 2023)
