Why your supporters are wealthier than you expect. Course details.

The new Data Protection and Digital Information Bill

John Green | 15 March 2023 | Blogs

Private sign above a letterbox on a red door. Photo: Dayne Topkin on Unsplash.
Photo: Dayne Topkin on Unsplash.

The new Data Protection and Digital Information Bill offers some good news for supporter recruitment, email communications and website engagement. 

The government introduced to Parliament this month the new Data Protection and Digital Information Bill (DPDI), first announced in 2017. This bill aims to clarify some of the confusion that surrounded the introduction of GDPR and make data handling for businesses and charities more straightforward. The Bill doesn’t require charities to make any changes but does clear up certain GDPR myths. 

Trustees and charity managers will be particularly interested in three key points 

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

Overall, for charities this is a good Bill that will enable them to approach relevant potential supporters on a clear basis. It also brings email communication with supporters in line with print communications and on the same basis as for-profit organisations. It also takes a common-sense approach to cookie consent. 

You can read the Bill here https://bills.parliament.uk/bills/3430 

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