# JustGiving celebrates fundraisers with new integrated campaign

- Link: https://fundraising.co.uk/2023/03/10/justgiving-celebrates-fundraisers-with-new-integrated-campaign/
- Published: 2023-03-10T09:00:00+00:00
- Author: Melanie May

**JustGiving has launched an integrated campaign celebrating fundraisers, and inviting
people to become fundraisers themselves. **

Featuring a voiceover from actor Jim Broadbent, the Join the JustGivers campaign
shines a light on real life fundraisers, celebrating their work and the charities
they support.

The integrated campaign has been created by purpose-driven strategic and creative
agency GOOD, and features three core narratives; [3 Dads Walking](https://www.justgiving.com/team/3DadsWalking1)
who have fundraised over £1mn for Papyrus, raising awareness in memory of their 
three daughters who lost their lives to suicide, [Paula Craig](https://www.justgiving.com/fundraising/paulacraig),
who, after becoming paraplegic as a result of a bike accident, swam the channel 
for Aspire; and [Manny Kang](https://www.justgiving.com/fundraising/mkang), who 
fundraises by selling samosas every weekend for Dementia UK.

## Advertisement

Join the JustGivers will be appearing across TV (30”, Sky and Channel 4), and is
supported by a social campaign across channels. 

![](https://wfay6x.infiniteuploads.cloud/2023/03/JustGivers_Statics_3-Dads_Static_1_1X1.
jpg)

![](https://wfay6x.infiniteuploads.cloud/2023/03/JustGivers_Statics_Paula_Static_2_1x1-
1.jpg)

GOOD also worked with [JustGiving](https://www.justgiving.com/) to launch the platform’s
first above-the-line brand campaign “Jing” in 2021.

Stacey Buckingham, Head of Marketing at JustGiving said:

> “Our latest integrated campaign truly captures our community. We’re inspired every
> day by our fundraisers and what they’re able to achieve and we hope that by showcasing
> some of our actual fundraisers and their achievements it will inspire others to
> believe that they too can make a real difference.”

Bryn Attewell, Executive Creative Director at GOOD commented:

> “It was a joy to work with the JustGiving team and some of their amazing fundraisers
> on this campaign. Not only did we get to tell their inspiring stories, we also
> got to experience freezing temperatures, frogmen, saunas, paragliders, drones,
> and some of the best samosas ever to come out of Wolverhampton. What more could
> you ask for?”