# Comic Relief teams up with TikTok LIVE in UK charity gifting campaign

- Link: https://fundraising.co.uk/2023/03/06/comic-relief-teams-up-with-tiktok-live-in-uk-charity-gifting-campaign/
- Published: 2023-03-06T08:50:00+00:00
- Author: Melanie May

**Comic Relief and TikTok have teamed up for Red Nose Day, with Comic Relief becoming
the first charity to use LIVE gifts that have been created specifically for a charitable
cause.**

TikTok LIVE allows users to send and receive virtual gifts during a LIVE video. 
Now, for the first time ever, users will be able to send gifts specially created
to raise awareness for [Comic Relief](https://www.comicrelief.com/), the first partnership
of its kind.

There are three new limited edition Red Nose gifts to choose from: a static Red 
Nose, an interactive Red Nose, and a Red Nose on-screen animation. The more gifts
that are sent during creator livestreams, the more TikTok will donate; with TikTok
guaranteeing a minimum donation of £500,000 to Comic Relief.

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The week-long campaign starts today, Monday 6 March, with Red Nose Day taking place
on Friday 17 March.

Samir Patel, CEO of Comic Relief, said:

> “We’re delighted to be partnering with TikTok and feel honoured to be the first
> charity in the country to use their gifting feature in such an exciting way. We
> know just how important it is to engage, develop and cultivate our digital audiences
> and we’re so grateful to be given this fantastic opportunity to connect with new
> audiences through content that truly resonates. We’re really excited to see how
> users interact with the first ever TikTok Red Noses.”

James Stafford, General Manager, operations & marketing, TikTok UK & Nordics, said:

> “TikTok is a place where people use their creativity and passion to show support
> for important causes and raise awareness on the issues they care about most. It’s
> great to be working with Comic Relief to take this even further, making it easier
> than ever for people to get behind Red Nose Day through TikTok LIVE gifting and
> also have a bit of fun along the way!
>  
> “We can’t wait to see the LIVE content our creators and the broader community 
> will create together, and we hope the funds donated will meaningfully support 
> Comic Relief to carry on its life-changing work.”

Comic Relief also recently announced [a change to its Red Noses](https://fundraising.co.uk/2023/02/21/comic-reliefs-red-nose-has-biggest-makeover-yet/).
In their biggest makeover yet, they are now made almost entirely from plant-based
materials, starting as a tiny, flat crescent and springing into a honeycomb-paper
sphere. The new noses have been created by designer Sir Jony Ive.