# Almost 40% of one-off donations now made by digital wallet

- Link: https://fundraising.co.uk/2023/03/02/almost-40-of-one-off-donations-now-made-by-digital-wallet/
- Published: 2023-03-02T09:00:00+00:00
- Author: Melanie May

**Digital wallets are now used to make nearly four in 10 (39%) one-off donations,
according to the latest annual report from goDonate, with their use for regular 
giving also growing.**

The Online Donations Insights Report is compiled from an analysis of anonymised 
donations data as part of £25mn in income handled by goDonate in the past 12 months
on behalf of UK charities.

#### One-off giving

Overall, its data shows that one-off online income was down by 7% in 2022, and the
volume of online donations down by 20%. Average one-off gift value saw a small decline
at £50.99 compared to 2021’s £51.95.

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goDonate found that the average donation by card still commands the highest average
gift at £55.40, with cards tending to be used for larger gifts, especially on desktop
devices. Average donation via PayPal was £32.44, while by Apple Pay it was £28.70,
and by Google Pay £23.97.

![](https://wfay6x.infiniteuploads.cloud/2023/03/Online-Donations-Insights-Report-
2023_Front-cover.png)

#### Regular giving

Looking at regular monthly donations, goDonate saw a decrease in overall giving 
compared with the previous year, while the average monthly gift for its charity 
clients increased year-on-year to £9.79, up from £9.41.

And, while direct debit is still the most common payment method for regular giving,
accounting for 60%, goDonate’s data shows that other payment types such as credit
card (24%) and digital wallet (16%) are taking a large share of regular giving donations.

Direct debit and and cards have the highest average gifts at £10.55 and £19.19 respectively,
while with PayPal the average gift is £9.83, and for Apple Pay it’s £10.87.

#### In-memoriam giving

The report also reveals some insights into in-memoriam giving, which goDonate’s 
data shows has increased year on year. Of those charities that asked the donor to
select their reason for giving, in-mem income accounted for 16% of all donations
in 2022; an increase from 12% in 2021.

Commenting on the findings, Vicky Reeves, Managing Director, goDonate, said:

> “Digital wallets have become a big portion of one-off and monthly giving, so it’s
> vital that charities invest in offering a choice of payment options within donor
> journeys. Innovation is clearly playing a key part in fundraising strategies.”

The full report can be gained by contacting Ch************@**nc.agency / 020 3773
8830.